The last decade has emphasised how she’s mainly a one trick pony when it comes to her image, it’s still all about being sexually provocative and trying to shock.
In 2021 she was on the The Tonight Show and there was all of this scripted, faux angst about how she is always so “unpredictable” and OMG what will she do next!!
And of course, predictably, she slid across the desk and humped it 🙄 because it looked “boring”.
She may have been risqué and controversial in the 80s but it doesn’t really work anymore. Not because she’s older, but with the Internet age simulated sex and nudity isn’t really that shocking.
She does seem to be trying to attract a younger demographic with her urban, edgy blingy Instagram posts. They’re all bling, filters, night clubs, limos and she’s filtered beyond all recognition.
It’s not working though, she has a fraction of the followers of say, Swift or Eilish and her whole approach is different. Swift’s social media has wholesome, clothed often ethereal shots and includes her kitten. She has 239 million followers, Madonna has 18.6 million. Eilish is also clothed and has artsy posts, she has 107 million followers.
Sure, Madonna in her day was phenomenally popular, but she’s not popular in with the demographic she seems to be trying to appeal to.
And yes, I think she does care, or she wouldn’t have done such extreme things to her face.