What's happened to Cadbury??

[SouperNoodle]

I've always been a lover of chocolate, especially Cadbury but haven't eaten much for a while.
Got a fair few Cadbury treats over Christmas and they taste awful!!!
The flavour is so different from what it used to be and just tastes cheap!?

Has anyone else noticed this or has my last bout of covid completely messed my tastebuds up?

The problem is they know full-well that, if they brazen it out long enough (they're already half-way there), they'll have a whole generation who will never have known better.

That younger generation - who are probably more their target market anyway - will then do their PR work for them in laughing at and deriding us 'dinosaurs' for blethering on about how 'it all tasted so much better in my day', when all this were fields and a gallon of petrol cost tuppence ha'penny.

Again yes.

I was sneered at by a work colleague for daring to suggest that chocolate eggs were different.

Gonna keep buying that junk until chocolate goes extinct in the next decade or so.

@postcardpuffin

I'd like to avoid Palm oil but DH said I'm being ridiculous about taste. He doesn't get that palm oil tastes cheap and slimy.

Well Mondelez formerly Kraft foods does have no shame. They have a share price. And they have been cost cutting the Cadbury brand. It's now made in Poland not Birmingham and now uses palm oil. It is horrible now. I buy Aldi chocolate instead.

I avoid palm oil. It is hard. But it is an environmental disaster and tastes rank.

Mondelez happened. Cadbury chocolate as we knew it no longer exists, American shite now, full of palm oil and other fake crap.

Yes... 😅 I moved from M to NB but drive past the housing estate daily and it makes me sad!

It is sad to see it gone. When I was young it was the largest local employer.

There's been threads on here that say Cadbury chocolate made in Ireland still tastes like it used to but don't know if that's true, but people buy it on amazon and ebay for stupid prices.

The way Easter eggs are made means they need slightly more decent chocolate. However I have noticed the Cadbury eggs have no shine and no snap. They just squish sadly. That'll be the palm oil.

I've never heard that about American Airlines but it doesn't surprise me in the slightest.
You're right, these big companies spend their time trying to cut costs here and there but it totally screws over us, the consumers.

Years ago, I used to work for a global catering company in accounts and it sticks in my mind the time when they issued a big across-the-board telling-off to all of the outlets for not using their approved (cheapest) suppliers and their limited (nastiest) ranges. They focused then just on the example of mayonnaise: the 'poor behaviour' of all these capricious outlets (who actually earned the money for the company) was costing the company over £1million (it always seems to be a million!) in lost profits than if they had only gone with the approved supplier's el cheapo mayo.

I don't think it ever crossed the minds of the big financial bosses that the people who ran the outlets weren't deliberately defying them (and knowing they'd be disciplined) out of brazen stupidity; they were the ones who received the complaints from all the customers about the nasty mayo, and quite possibly saw people change their minds about making a purchase at all when they realised their food would taste bad because of this nasty cheap mayo. Naturally, they would be blamed for a downturn in custom as well.

Of course, their designs extended throughout the whole estate of food supplies and not just mayo. People who never met any of the company's customers face-to-face decided that they could put up with the cheapest of the cheap for everything, as long as it technically qualified as mayo, ketchup, bread, butter, ham or whatever, keep paying the same price and jolly well like it.

I wondered why flake chocolate tasted like plastic, horrible. I remember the old flake, delicious crumbly and satisfying.I only but green and black organic milk chocolate and marks and spencer now.

I only but green and black organic milk chocolate

Unfortunately, G&B is now also owned by Mondelez. In 2017, they began compromising on the quality and started using non-organic ingredients; so it's probably only a matter of time that that too will be uneatable - but probably still carrying a premium price for the historical value of the brand.

Does seem to of got worse recently

OMG just looked at the website for Audrey’s chocolates, looks amazing!

If I ever go to Ireland, I'll try some in the name of science!!

How old are you if you don't mind me asking? Curious to know if we'd know each other/been to the same schools.

Well I haven't bought and Cadbury's chocolate for years - maybe I prefer others anyway - I usually have a nice fairtrade/organic one now. BUT I used to love a tin of Cadburys chocolate biscuits at Xmas - but they don't do them. Maybe that's a good thing by the sound of it - I now have Waitrose or M&S biscuits.

How old are you if you don't mind me asking? Curious to know if we'd know each other/been to the same schools

Mid 40's.

Yeah, if I have one of those friends thats not a friend, I.e. that one you feel obligated to buy for but they don't take their shoes off when coming inside your house, I buy them Cadbury's... because f* them!

Cadbury's is just over-sweet fat now. If you eat real chocolate and then go back to Cadbury's it's enough to make you heave. It's not chocolate at all. Just a bar of fat coloured brown. Rank.

This always comes up, but I don’t think it’s the whole story. I don’t eat Heroes, Roses, Celebrations and so on because they taste disgusting, but I’ve had some chocolates from M&S this Xmas that list palm oil as an ingredient and they were far, far nicer. Like Roses et al used to taste. The fillings in particular were vastly superior to the chemically gloop used by Mondelez and Nestle. I reckon they’re cutting costs on numerous fronts, not just using palm oil, and sadly there’s no incentive to do otherwise when people continue to buy.

Possibly then 🤔

You used to be able to smell the chocolate in the air sometimes (wonder if we are from the same town!)

😂😂😂

@Jifmicroliquid quite possible! M?

You used to be able to smell the chocolate in the air sometimes (wonder if we are from the same town!)

The one I know often used to smell like cherry bakewells. Lovely but weird.
Sickly sweet.