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Original poster

What's happened to Cadbury??

105 replies

SouperNoodle · 26/12/2022 23:30

I've always been a lover of chocolate, especially Cadbury but haven't eaten much for a while.
Got a fair few Cadbury treats over Christmas and they taste awful!!!
The flavour is so different from what it used to be and just tastes cheap!?

Has anyone else noticed this or has my last bout of covid completely messed my tastebuds up?

OP posts:
MrsMoastyToasty · 26/12/2022 23:49

It hasn't tasted the same since Cadbury moved production out of Keynsham (my home town) and sold the site to developers.

FlamingJingleBells · 26/12/2022 23:50

ZeViteVitchofCwismas · 26/12/2022 23:34

Yep can't stand them now. Obviously younger people haven't known anything different.

It's absolutely vile.

This year due to mn recommendations I ordered myself a little box of Audry chocolate and it was sublime.

I have told my family I don't ever want anything else!

@ZeViteVitchofCwismas Does Audrey make chocolates for Fortnum & Mason? I seem to remember it being mentioned in another chocolate thread last year. It was either Audrey or another independent chocolatier. A mnetter mentioned that it was cheaper to buy directly from the company that made the chocolates for F&M rather than F&M itself.

MintJulia · 26/12/2022 23:51

LouLou198 · 26/12/2022 23:35

It's been rubbish for a good while, since Mondelez bought them out. I think it just tastes greasy now. It doesn't melt the same in your mouth. Chocolate from Lidl or Aldi is better, or if we are having a treat it's Lindt.

This. It's just cheap and nasty now. Not fit to eat and I certainly wouldn't give it to a child. Goodness knows what chemical rubbish they have bulked it out with.

Don't re-gift it, just put it in the bin.

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Original poster
SouperNoodle · 26/12/2022 23:52

MrsMoastyToasty · 26/12/2022 23:49

It hasn't tasted the same since Cadbury moved production out of Keynsham (my home town) and sold the site to developers.

We had a Cadbury factory in our town and it's now a housing estate 🙁 generations of families had worked there.

OP posts:
UsingChangeofName · 26/12/2022 23:53

I wish it were only a few people's tastebuds changing, but sadly, no, the absolute loveliness that was Cadbury's chocolate has gone for ever.
Sadly with the sale to Kraft, now Mondelez, the wonderful taste was lost and it is now cheap and nasty tasting.

Original poster
SouperNoodle · 26/12/2022 23:53

ZeViteVitchofCwismas · 26/12/2022 23:49

I made my own selection box for 28 and it was absolutely delicious it kept me going for 5 day's.
Next time I will go for the lager size but I hadn't tried them before.b

They sound amazing!! I've had a look on their site and will definitely have to try them on a special occasion.

For a cheap chocolate, I quite like Aldi's Choceur but I shamefully admit that I've not checked the ingredients for palm oil. I'll have to look now next time I'm at Aldi.

OP posts:
WeBuiltThisBuffetOnSausageRoll · 26/12/2022 23:54

It's so sad that so many massive companies actively believe that they're ripping themselves off and losing potential profits if they delight their customers. Anything more than keeping people juuuust content enough not to bother leaving them and they see it that they're being fools to themselves.

margegunderson · 26/12/2022 23:54

ZeViteVitchofCwismas · 26/12/2022 23:47

Op Audrey is a little independent shop that has been making chocolate the same way for 30 odd year's.
It's in hove/Brighton and apparently they used to supply fortum and mason.
Not sure if they do anymore but I was very impressed by theirs chocolate.
Unfortunately I couldn't see any palm oil statement but I'm not good at Searching.

I'll still eat Malteser occasionally and cheap chocolate but I mean for Xmas, Easter my b'day I won't waste money anywhere else

Audrey's is a little gem. Walk in there and it's full of amazingly beautiful boxes of chocs and loose ones you can choose for your own box. It's an institution.

postcardpuffin · 26/12/2022 23:55

During the early 2010s when they were bought out and changed all the recipes I remember there being lots of long angry threads on MN about it. It’s really horrible now.

I bought some Cadbury’s Animals before Christmas, excited to introduce DD to my favourite childhood treat. Of course, they were horrible greasy little misshapen lumps full of palm oil, coated with horrible greasy palm oil fake “chocolate”. We couldn’t even finish them. Nothing like the delicious animal shaped biscuits with that thick ridgy chocolate coating of yesteryear. So disappointing ! 😭

margegunderson · 26/12/2022 23:57

Montezumas is really good if you want decent chocolate - bars, truffles and boxes. All delicious.

Original poster
SouperNoodle · 26/12/2022 23:57

If anyone has links to the CEO of Mondelez, please tell him that his product is shite 😊

OP posts:
SpacePotato · 27/12/2022 00:00

We had a Cadbury factory in our town and it's now a housing estate 🙁 generations of families had worked there

Does the town begin with M?

Original poster
SouperNoodle · 27/12/2022 00:01

SpacePotato · 27/12/2022 00:00

We had a Cadbury factory in our town and it's now a housing estate 🙁 generations of families had worked there

Does the town begin with M?

Yes... 😅 I moved from M to NB but drive past the housing estate daily and it makes me sad!

OP posts:
oakleaffy · 27/12/2022 00:09

Like it's made with vaseline.
Nasty.
Galaxy too.
Thanks for suggestions of better grade chocolate.

slideintomxas · 27/12/2022 00:12

Cadburys is genuinely disgusting now - it no longer melts in your mouth. Unfortunately they are still trading off the name and people still buy it assuming it’s what it used to be. We have some Christmas chocolates from Cadbury’s (that people have given us, including roses - yuck, amongst others) and they are so foul they are inedible.

WeBuiltThisBuffetOnSausageRoll · 27/12/2022 00:13

Mondelez has also done the same with Milka. That used to be amazing, especially the Alpenmilch, but it's very so-so now.

You'd think they'd be deeply ashamed that a company with their money, economies of scale, experience and resources apparently cannot make chocolate anywhere near as good as countless tiny little independents up and down the country can.

Can people think of any very large national/international companies that actually do still care about their customers and haven't 'taken the shilling' to slash quality in pursuit of profits?

There's that famous quote about American Airlines, where they saved $1million by removing one olive from every meal they provided. Everybody in big business applauded their great acumen, but nobody ever addressed the elephant in the room that the 'saving' to them wasn't zero-sum but had in fact come at the expense of millions of customers who were now down one olive every meal - and presumably not given a discount.

Of course, it never just stops at 'one olive' or the equivalent - it just keeps on and on in a downward spiral. They look at massive balance sheets and forget/ignore that their combined income all comes from millions of ordinary people, who would all like value and quality for their money. You can't simply resent all of your mass outgoings at the same time as expecting all of your millions of customers to keep paying you the same as they always have.

QueenSmartypants · 27/12/2022 00:14

Definitely seems to have got worse this year.

Obviously noticed the difference following the buy out, but this year its becoming inedible

ZeViteVitchofCwismas · 27/12/2022 00:16

@FlamingJingleBells

They definitely used too .
@margegunderson I've not been to the show in person and as said I'm not entirely sure of their palm oil credential but I know fortnums doesn't do Palm oil....

I loved my box and Will definitely order more.

ZeViteVitchofCwismas · 27/12/2022 00:17

And I love that I can choose it

Original poster
SouperNoodle · 27/12/2022 00:20

WeBuiltThisBuffetOnSausageRoll · 27/12/2022 00:13

Mondelez has also done the same with Milka. That used to be amazing, especially the Alpenmilch, but it's very so-so now.

You'd think they'd be deeply ashamed that a company with their money, economies of scale, experience and resources apparently cannot make chocolate anywhere near as good as countless tiny little independents up and down the country can.

Can people think of any very large national/international companies that actually do still care about their customers and haven't 'taken the shilling' to slash quality in pursuit of profits?

There's that famous quote about American Airlines, where they saved $1million by removing one olive from every meal they provided. Everybody in big business applauded their great acumen, but nobody ever addressed the elephant in the room that the 'saving' to them wasn't zero-sum but had in fact come at the expense of millions of customers who were now down one olive every meal - and presumably not given a discount.

Of course, it never just stops at 'one olive' or the equivalent - it just keeps on and on in a downward spiral. They look at massive balance sheets and forget/ignore that their combined income all comes from millions of ordinary people, who would all like value and quality for their money. You can't simply resent all of your mass outgoings at the same time as expecting all of your millions of customers to keep paying you the same as they always have.

I've never heard that about American Airlines but it doesn't surprise me in the slightest.
You're right, these big companies spend their time trying to cut costs here and there but it totally screws over us, the consumers.

I'd quite happily boycott Cadbury from now on. It's just appalling.

OP posts:
RoyFuckingKent · 27/12/2022 00:22

I’ve been fancying a bar of galaxy for weeks. Finally remembered go pick one up, had a square and was deeply disappointed. DH reckons he can’t taste any difference. I gave him the rest of the bar.

I’ve picked all of the crunchies out of the heroes box and I’m now done with the Christmas chocolate.

Clymene · 27/12/2022 00:24

I bought a galaxy advent calendar this year and it's so shit I didn't bother opening it past day 3.

Original poster
SouperNoodle · 27/12/2022 00:25

Clymene · 27/12/2022 00:24

I bought a galaxy advent calendar this year and it's so shit I didn't bother opening it past day 3.

That's so disappointing! My DM gave my DDs a kinnerton advent calendar each and they didn't eat them 🙈 that's the one chocolate that I'd say is even worse than Cadbury's 😂

OP posts:
Stunningscreamer · 27/12/2022 00:27

I haven't eaten Cadbury's for years. It's like that disgusting American chocolate: over sweet and aftertaste.

So many lovely other brands these days.

ZeViteVitchofCwismas · 27/12/2022 00:27

Yes yes @WeBuiltThisBuffetOnSausageRoll