Why is Frugi everywhere?

[TheNonsensePotter]

Don't get me wrong some of their stuff is nice enough but trying to shop online for my children's winter clothing is getting quite boring now- every major brand including supermarkets seems to be mostly selling them.
I know the answer is just scroll by and I do but it's not even as if they're reasonably priced, they're so expensive!

I had to google Frugi as I had never heard of it. Then I realised why. DD is 22

Sorry I probably should have given a brief description 😂

Frugi is an organic clothing brand for children and I think there is an adult range too. Eye-achingly bright and colourful and horrendously expensive.

They’re good quality and wash and wear well, plus a more ethical company.
I assume they’re sold in other places because those companies think it will be good for them to sell the brand

Plus lots of us find the overly gendered high street offerings of pink unicorns and khaki dinosaurs a bit boring and want something different for our kids

They’re absolutely horrendous designs OP. I too have to just scroll past.

They’re organic. Ethically made etc. you pay for that rather than some child in a sweat shop making it for fast fashion

thats what someone told me once.

I like Frugi's adult stuff. But only on eBay as it's massively overpriced!

What in fresh hell are these and why would anyone dress their child in fucking “parsnip pants” such ridiculous items.

@NCFT0922 the parsnip pants are lovely, loose and comfy. They’re also designed to fit over cloth nappies which almost highstreet stuff isn’t

Absolutely! I love Frugi, we did cloth nappies and Frugi was a great fit.

Unfortunately DD is now at the Peppa Fecking Pig everything stage and so we have far less Frugi than I would like.

I also like Kite. I bought most of it used or sale though.

I haven't noticed them anywhere new and have always liked them as they have bright colours and are really well made.

They really shrink up in the tumble dryer, and I don't have time for that sort of fuckery in my life.

My son is eight now, I used to love frugi, as pp says great over cloth nappies and personally I love the bright colours. However, I believe they had a change of ownership and now, as you say, they are everywhere. Next, Sainsbury's, Argos, etc. Used to be independent shops and frankly I think frugi have treated them appallingly. The designs are less bright and more "mainstream" now as well. Probably to fit in with the places they are now being sold.

My kids pretty much only wear Frugi. I like it. If you don’t, buy one of the other kids brands 🤷🏻‍♀️

DD adores frugli, their fabric is so much softer than other companies. I think you’re only noticing because the price is a problem for you.

Just buy from elsewhere. 🤷‍♀️

Hyacinth Bucket! Welcome to the thread!

I quite like them. And toby tiger. As pp said nice to have colourful kids clothes that aren't bloody unicorns.

@unicormb yes they don’t do well in a tumble dryer, but that’s because they’re all cotton. Natural fibres will shrink.

All the real middle class parents buy Boden, donchaknow

You astound me.

Well those little parsnip pants certainly look more comfortable than trying to cram a chubby little baby into a pair of Primark skinny jeans.

@Thisismyusername1 I buy a lot of Duns, Maxomorra, Toby Tiger and Little Bird, plenty of bright and funky stuff out there if you know where to look. I know I won’t have many years of choosing my children’s cloths fully so I’ll enjoy it while I can!

The vast majority of high street offerings are boring, repetitive and so heavily gendered, but wanting something more creative does come with a price hit

Also, there’s a big trade in second hand ethical brands. I buy these brands but mostly not new because they do cost more

@ZealAndArdour are those the only 2 brands you can think of that sell Childrens clothing? No wonder you’re dressing your child as a ladybird if so.

Oh Frugi!! 💚 my kids are a little bigger now but Frugi was unreal quality - those quilted boy trousers... 💚 I loved their stuff back in the day.