I love strawberries, as soon as the UK ones are in the shops, somewhere around wimbledon time, I indulge as often as I can until around late September when they go tasteless... I pull down the shutters, sweep up and declare the strawberry party over until next year.
On the odd occasion in between I have been tempted by some beautiful red examples and have cursed my gullible self for spending hard earned cash on hard tasteless strawbs.
Bu they are always on the shelf so someone must be buying them, but who!? and why!?
Weirdly, this is not true of raspberries which stay tasty all year round - I would like a berry farmer to explain how this can be. 