*"but sometimes it's nice to have something that's a treat"
I think this whole way of thinking is why there are so many overweight people. This idea that we deserve treats. I eat chocolate because it's delicious and I want to, not because I want to treat myself. This whole "binge and starve" mindset is the root of so much problematic eating and other behaviours.*
Yes, I think that's a good point too. I was more using 'treat' as a shortcut for 'food that I enjoy, is delicious, but that is high in fat/calories and needs to be eaten sparingly', but even the word 'treat' shows the insidious nature of the idea of treating ourselves to make us feel better. I think food has so often been associated with boredom, loneliness, relaxation, comfort, etc. that it does feel like that, and I don't know quite what would change that for me. More activities that aren't necessarily exercise, but just things to not feel as bored/lonely, or to make people's lives easier so that they aren't so in need of comfort, stress relief, etc., maybe counselling.
At the same time, I think the idea of smaller portions of this sort of nice food that people want - whether you call it 'treat' or some other short cut - would still help me. Because when I do want it, a small portion that stops me having more would be good. I wish I had the motivation to stop at half, but I struggle with sugar addiction etc, and I don't think I would. But something already portioned out, I might find easier to stop. Not a long term solution, of course, I know I should be able to self-regulate, but then this isn't an ideal world yet.
I disagree with people saying don't use fat models or whatever because it normalises it. fat people are very very aware that they are fat and that this is shamed by society. They might deny it overtly, but trust me, we know. A lot of time the over denial is a defense mechanism. If people truly wanted to help the NHS save money, it would not just be about getting people to lose weight. You also want to think of their mental health - anxiety and depression are huge parts of weight problems, and shaming people for being fat or denying them nice clothes or not showing them as normal, useful parts of society, makes us feel embarrassed about going out, embarrassed about exercising, ashamed to leave the house, go to work etc at more extreme cases. This is also going to cost massive amount of money - maybe not in diabetes treatments, but in other areas of health, or more generally, other areas of society. If you help people with self-esteem, loneliness, anxiety, etc, then they are much more able to lose weight and have a more rounded life. People really underestimate how all the little niggles of fat shaming eat away at you. It's not normalising it to make people feel they are worth it and they matter, despite being fat.