Bet they haven't sold many coats, either. I went there with the express intent of buying a smart wool coat. None had real pockets, other than a single peacoat which had been ruined by two patch pockets like you'd find on Paddington Bear's duffle. Most had hideously acrid linings and worse, trim that would have made it unsuitable for formal occasions. None had an inside pocket large enough for a phone.
The knitwear is horrible colours. I don't want a puce or beige/peach/toothpaste green/mauve cardie that finishes 8 inches above my backside. I want a choice of classic neutrals, some different shades to suit my hardly unusual colouring and I don't want cheap shit shiny buttons or other shite tacked on at every corner. I also want smart dresses that cover my knees but aren't festooned in ruffles and giant splodges. Cheap plastic buttons and thigh high splits don't impress me, either.
You can never get the matching knickers to a bra. Or the only option is some arse floss that also slices directly into the old Caesarian scar. Which leaves polo necked knickers in nylon or cotton with the same patterns on them as were in cheap multipacks for children circa 1984.
One type of tights came in the right size, length and thickness and were black. Out of an entire section. One type. No warmer tights, ribbed, woven or textured tights above an 8.
When you go on line, nothing is ever in stock. If it claims something is in stock at the branch, it's nowhere to be seen.
I should be their target demographic. I'm old enough, I'm working, I'm not that fat. I occasionally manage to buy something from there that is good quality, fits and is appropriate for work. FFS, I actually want to be able to buy from there regularly. I hate shopping and if I can kill three birds with one stone and pick up some boxers or a shirt for DP and then something for dinner that actually contains vegetables, rather than just a box of beige, I'm fine with that. If they put some not dead houseplants in the place, I'd be getting them as well.
But that good quality coat? Bought in Primark for twenty eight quid. OK, not wool, but the cut is fantastic, the lining is adequate, the pockets are surprisingly well made and complement the cut. It looks considerably more expensive than the ones M&S were punting out for over a hundred quid. Because somebody designed it to appeal to the 'needs to look smart' buyer, rather than assumed 'oh, someone will buy it'