Nestle. Want another reason to despise this company?

[viques]

In Tesco today, and probably available in other supermarkets too, I saw that the company who likes to endanger the lives f third world babies by promoting formula has now decided to turn its attention to increasing the amount of waste in the world. Yes, instead of simply washing and reusing (many many times) a simple cereal bowl, you can now buy a "box cereal" , open the box, pour in the milk -no need for a bowl- then discard in the bin making it someone else's problem to deal with.

I wonder if they are using the same PR company as Harry and Meghan.

Idiots. Nestle I mean.

All elements of the box bowl are recyclable – from the specially designed inner bag that holds in moisture, to the unique cube-like outer carton and over-wrap film.

Great idea.

Recycling uses power too. Making umpteen teenie boxes instead of one large one can’t really be excused just because they’re recyclable.
Make sure every element of the big boxes are instead.
On a different, irrelevant track; why are so many things originally eaten at the kitchen table being redesigned to be eaten on the hoof?
Nobody is so busy that they need to eat their cereal on the way to the bus stop. Or God forbid, while driving.

They are also teeny potions 30g to 40g, so would barely fill a gnat.

@Soola

How's Nestle as an employer then?

Same is true of all variety packs in terms of waste of resources?

@aliteralAIBUforonce
I don’t work for Nestle.

This product has been out for awhile now and I can’t see the problem with it.

There are lots of on the go breakfast products available so picking out this one seems odd.

Cereal portions are normally recommended as approximately 30g, with heavier cereals such as muesli being 45g or so

1. some people can't breastfeed
2. it's a variety pack - there's a market for them and at least they are trying to make something of the box (which is recyclable). Limiting the need for water for washing up etc.
3. the infrastructure isn't yet viable for huge companies to move to biodegradable packaging.

@Soola

Their sub-contracted marketing company then?

Normal people don't post like this:

"All elements of the box bowl are recyclable – from the specially designed inner bag that holds in moisture, to the unique cube-like outer carton and over-wrap film"

Who describes random products as 'specially designed' or 'unique cube-like'?

This is not new. As a child we had the little individual cereal boxes as a treat when camping. They came with a variety which made it fun.

Didn’t Soola just copy and paste that from their own info?

I still don’t understand why people buy coffee and want green points for reusable cups. So this product doesn’t surprise me.

Do you think Soola has been hanging about on MN ready to defend her employers? 😂

There's a big difference between 'recyclable' and 'easy to recycle'.
Wouldn't you need to rinse out the inner bag before putting it in the plastics recycling? And is it a type of plastic which is commonly recycled? Can it easily be sorted by the recycling company?

yabu for bring H&M Into it. sounds ok to me, no worse that the porridge you add water too, or any of the other easy things

Trust me, they won’t have consulted their PR agency on the product development. I’m not on their PR team but work in the industry. Eyes will have been rolled and points around sustainability and perception made. And most likely ignored.

@aliteralAIBUforonce
Engage your brain. Quite clearly it was description about the product from the internet and not my own words. 🙄

@aliteralAIBUforonce

Have a read here, dear

www.nestle.co.uk/en-gb/media/pressreleases/nestle-cereals-launches-new-box-bowls

No thanks- I don't buy anything from Nestle if I can avoid it and the last thing we need is more single-use shite.

You still sound like you have an interest here.

People are paid to post this stuff by companies- I have a couple of mates paid to do exactly that.

Sounds like a shit idea. Waste of money, waste of packaging.

All that is left to do is to pour milk into the specially-designed bag inside the box, and grab a spoon for a tasty and convenient breakfast to be enjoyed at home, or on the go.

It's a pointless product at home where you have ingenious reusable containers (aka bowls) - reuse is better than recycle.

And how they heck does this work 'on the go' - do they also sell single servings of milk? And what do you do with the spoon?

@aliteralAIBUforonce I wouldn’t use the product myself as I don’t have a need to as I’m retired but I think it’s a great idea for those that leave the house in a hurry and get to work and want something quick and easy if they don’t have any kitchen facilities etc.

That’s just one example of it being used.

Lol - "specially designed bag" i.e eating cereal straight out a plastic bag.

When exactly do you add the milk when you're rushing off to work? So, either you have soggy cereal or you have to take a container of milk with you.

Who would actually use this? Maybe someone like my brother when he was 20, would do anything to avoid washing dishes and had more money than sense - he grew up eventually.

1) some people can't breastfeed

Do you not understand what Nestle have been doing in developing countries wrt formula?

I saw this advertised the other day and thought it was a shitty idea, especially in the current climate (pun intended).

And if you are somewhere where there are 'no kitchen facilities' then where are you going to get milk from anyway?

Oh and I hate it when people defend pointless packaging by saying 'well its recyclable' - arrrgghhh!

“And how they heck does this work 'on the go' - do they also sell single servings of milk? And what do you do with the spoon?”

What you describe is definitely on sale in major stations in London. It’s kept in the fridge bit of certain stores.