DD is starting her new school in September, and she has had a massive growth spurt and needs new clothes. She's just finished primary school, and has a lot of unicorn tshirts and things which I feel (though I haven't told her of course) will probably be seen as babyish in secondary school.
DD likes to look nice, but her main priority is comfort, as it should be. She doesn't know about brands or styles really. She's going from a small rural primary to a big town secondary. So far I've always kept her beautifully dressed, but like I say, it's all nice obvious things from the children's section and her school has been wonderfully lacking in any brand snobbery amongst the children
I know I'll probably get flamed for not encouraging her creativity or whatever, but I was bullied horrendously at secondary because I wore clothes that made me stick out like a sore thumb, my bag was like something my grandmother would carry, that sort of thing. I'm not planning on dressing DD head to toe in Versace but I want her to look like the normal, healthy, happy young girl she is. No doubt in a few years she'll have firmer ideas on dress, but right now, yes I do want her to be wearing the "right" clothes.
I had an idea that Jack Wills is popular - is this right? It all looks quite nice and normal, tshirts and the like. She needs new shoes as well, but I've no idea where to start. The school bag too.
Please be gentle. If you had experienced the bullying I did, you'd want your daughter to fit in too. Or at least not stand out because she looks like a homeless cult member.