Since turning fifty I've been bombarded with junk mail offering me swanky retirement homes, cheap life cover or crappy walking holidays with other "old people"
I work full time and have 5 kids one only 7 and so school, ballet, gym runs. Surely these days with longer life expectancy and people working into their 60s and 70s these company's need to rethink their target audience.
I don't know anyone my age who is ready for the knackers yard just yet 