Wow - so many new comments - thank you guys - I appreciate the insights.
Funnily enough I am not a sweary person/writer - but that title kind of stuck in my head in a gallows humour kind of a way - like "I can't believe how much shit I've done". I have a mountain of self-designed therapeutic activities in my garage. At the school gate some people flagged me as a performance parenting super-mum - not really understanding how much desperation underlies a person that finds motivation to make a model school bus (complete with moving wheels, clipping seat belts, teacher and six pupils, pack lunches and a stowed mini green playmat to represent the school trip location).
The blog is intended to be almost entirely about speech delay (with the remainder being about other topics of interest to parents of kids with SN). My background is not healthcare - and I wanted a different tone to the breezy American and clinical 'speech therapists' blogs' I see a lot of.
I basically realised very early that this was going to be a really stressful road - and I needed to find a way to make it fun and fresh and light if we weren't both going to lose our minds and/or our motivation. That is, a clinical perspective (what you do for thirty structured artificial minutes ) is different to the parental sneaky approach of shoe-horning therapy-lite into your kids' current craze - to get them to stay on task. And to not make the time you're spending together feel like punishment. And to not let yourself get overwhelmed by the responsibility and worry and isolation of it all.
The long game is that I've got a background in software development - and I wanted to build some of the sh*t I've done into therapeutic apps. I think there is massive potential in well-designed software supporting SN kids in a way that is accessible and practical for all families - we've used some amazing apps on our journey and some really lazily built ones. I thought a blog would give me a personality in the wider world, and access to a community to bounce my ideas off. Hence, it does matter to me to not alienate people on purpose - but I'm not necessarily looking for sponsors. More friends and advisors. And while I don't swear IRL - I am blunt, sardonic and single-minded - so a too-cute or too-professional name wouldn't fit.
I feel like I need to find time to think this whole direction through more pragmatically - beyond my enthusiasm to just put this stuff out there - but ironically it's so hard to find the time to think big picture - because I've got so much kid sh*t to keep on top of constantly!