Page 2 | Why does mumsnet have a huge ad for the Labour Party?

singingintherainrainrain · 11/06/2024 08:49

It's an ad. Maybe delete your cookie history on your browser?

RedToothBrush · 11/06/2024 07:42

Your click history will also affect what adverts are targeted at you. Other people may not see the same adverts as you. Advertiser's collect data about you from your cookies. Consider your advertising privacy settings.

anyolddinosaur · 11/06/2024 07:33

Funnily enough I didnt see it on this board, only when I looked at another thread.

It is rather off putting as a sea of red - but if you arent put off by Labour's misogynist support for the men's rights movement or the relentless posters trying to dictate who you vote for then an add is not going to change that, is it.

Presumably anyone can book an add as long as they pay for it but whoever booked the ads might want to rethink their strategy.

SheilaFentiman · 11/06/2024 07:08

i am on my phone so hadn’t see the whole thing - but the backdrop is similar to a pampers ad that’s been run before, for example.

If the ad annoys you enough to change your vote, that’s your prerogative. I use money supermarket rather than go compare, based on less annoying ads.

The next 5 years of politics seem a leeetle more important than my car insurance, but it’s a free country.

BackToLurk · 11/06/2024 07:03

kanet · 11/06/2024 01:10

This is quite different to the appearance of most other ads. In the OP’s screen grab, the mumsnet logo almost looks like it’s on Starmer’s shirt.

I don’t think it’s like any other paid ad. It’s right at the top with red down the sides. The amount of red makes the ad surround everything.

I don’t think MNHQ is politically neutral. I don’t really care. It’s a free site, unless you are silly enough to pay for premium.

It’s a pretty standard display ad.

MrsTerryPratchett · 11/06/2024 01:30

I think it's cheaper to endlessly spam all the boards about VAT on private schools meaning we will tax air, echoes and rain soon. That's free if enough idiots are having to do it voluntarily.

I'd rather the banner and I can't stand the whole boiling of them.

Pixiesgirl · 11/06/2024 01:22

Question I wonder is, how the hell do people browse the Internet with ads? It's annoying.

Original poster

IwantToRetire · 11/06/2024 01:18

KS endorses mumsnet Feminism Sex and Gender Discussions

(edited to say you have to click on image to get the message - shame)

Why does mumsnet have a huge ad for the Labour Party?

OP posts:

Original poster

IwantToRetire · 11/06/2024 01:14

the mumsnet logo almost looks like it’s on Starmer’s shirt

Well spotted - now you've said it I cant unsee it.

Lucky that Starmer doesn't have the usual suspects that we have on FWR, because if he did he would be being accused of supporting the nest of vipers by the mere fact the logo is next door to him!

Maybe somebody on twitter could start spreading the rumour with a carefully clipped version to promote a non fact as fact.

OP posts:

kanet · 11/06/2024 01:10

This is quite different to the appearance of most other ads. In the OP’s screen grab, the mumsnet logo almost looks like it’s on Starmer’s shirt.

I don’t think it’s like any other paid ad. It’s right at the top with red down the sides. The amount of red makes the ad surround everything.

I don’t think MNHQ is politically neutral. I don’t really care. It’s a free site, unless you are silly enough to pay for premium.

Original poster

IwantToRetire · 11/06/2024 00:58

It's AWFUL. A banner would be one thing, but this is a whole red screen with a bit of MN in the middle.

I think that was partly why I reacted immediately. It felt like an intrusion into a support space for women.

And strangely, even though I didn't identify KS as he has been so burnished that he could be anyone, it was having what seemed a pompous man lecturing from the top of the page.

Most ads at the head of the forum are quiet on plain white background.

This felt like being encompassed.

So as an ad it not only didn't work for me, but in fact positively turned me off.

Not that it makes any difference as I live in area that is virtually all Labour.

And even though there have been some boundary changes, doubt much will change as nearby constituencies are the same.

OP posts:

PickAChew · 11/06/2024 00:10

IdaGlossop · 10/06/2024 17:48

I'm not seeing the Labour ad, BTW. They must be targeting marginals to use the budget more effectively. My constituency has a solid Labour majority.

So is mine - even survived the fall of the red wall. Still got the very big, very aggressively red ad.

My kids also finished nursery when Shiny Dave was a fairly new PM.

ifIwerenotanandroid · 11/06/2024 00:08

Oh FFS! I read this & felt smug that I hadn't seen the ad. Then I went to another thread & guess what?

It's AWFUL. A banner would be one thing, but this is a whole red screen with a bit of MN in the middle.

Definitely don't want them to win now. 😂

SheilaFentiman · 10/06/2024 22:53

The banner ads rotate. A minute ago I got the Labour ad (nursery places) and now i have a car ad.

Just as Pampers and Flora have identified MN in the past as a place to reach their target demographic, Labour are doing it now. Educated, politically engaged, largely parents, very likely to vote - WNTL about the MN user base?

Myalternate · 10/06/2024 22:43

I don’t see any ads 👏

Thelnebriati · 10/06/2024 22:36

Does Mumsnet control the ads, or do they sell advertising space through an agency?

bluetopazlove · 10/06/2024 18:23

Have they paid for the whole six weeks ?I doudt you you know this ?

Original poster

IwantToRetire · 10/06/2024 18:10

Im late 30s with kids in nursery so it's maybe by demographic rather than location?

Does mumsnet have that data about us?

I cant remember when signing up giving any such info, so maybe based on which threads get the most interaction.

(I suspect FWR isn't the must used on mumsnet)

OP posts:

ProjectKettle · 10/06/2024 18:03

IdaGlossop · 10/06/2024 17:48

I'm not seeing the Labour ad, BTW. They must be targeting marginals to use the budget more effectively. My constituency has a solid Labour majority.

I'm seeing it and we have had the same labour mp since 1997 so definitely not just paying for marginal seats. Im late 30s with kids in nursery so it's maybe by demographic rather than location?

lcakethereforeIam · 10/06/2024 17:57

The Labour Party possibly hasn't realised what a nest of vipers they're helping to finance 😀

My constituency is Tory/LD marginal and i've seen the ads too.

Original poster

IwantToRetire · 10/06/2024 17:56

IdaGlossop · 10/06/2024 17:48

I'm not seeing the Labour ad, BTW. They must be targeting marginals to use the budget more effectively. My constituency has a solid Labour majority.

Interesting - maybe ads at the top of the index page of forums rotate.

I am in a rock solid Labour seat.

OP posts:

StripedPiggy · 10/06/2024 17:50

IwantToRetire · 10/06/2024 17:39

Well yes of course - but in terms of the site being political neutral would have thought they would avoid taking political ads.

Or maybe mumsnet isn't political neutral. Newspapers aren't.

Will be interesting to see if other parties also dip into their campaign funds and have an ad, I suppose.

Lets hope that Labour in thinking mumsnet is a target group have read the mumsnet manifesto.

(As an ad its just so effing huge I felt I was being shouted at!)

Presumably ‘politically neutral’ means that MN are happy to carry paid advertising from any mainstream political party. So if the Tories want to pay for a similar ad, they would be welcome to do so.
I read that Labour paid for a full page advert in the Daily Mail recently, a newspaper which is politically hostile never mind neutral.

IdaGlossop · 10/06/2024 17:48

I'm not seeing the Labour ad, BTW. They must be targeting marginals to use the budget more effectively. My constituency has a solid Labour majority.

Original poster

IwantToRetire · 10/06/2024 17:48

wutheringkites · 10/06/2024 17:43

Because David Evans paid for it?

Is that through his wife's campaign company?

Or have I misunderstood your point?

OP posts:

IdaGlossop · 10/06/2024 17:45

IwantToRetire · 10/06/2024 17:39

Well yes of course - but in terms of the site being political neutral would have thought they would avoid taking political ads.

Or maybe mumsnet isn't political neutral. Newspapers aren't.

Will be interesting to see if other parties also dip into their campaign funds and have an ad, I suppose.

Lets hope that Labour in thinking mumsnet is a target group have read the mumsnet manifesto.

(As an ad its just so effing huge I felt I was being shouted at!)

Pay lots, get a big ad. Money is money. Mumsnet is a major platform and would quickly get into difficulty if it started picking and choosing who to accept advertising from.

We're probably not going to see a Conservative ad though. The party has run out of money, allegedly.