E45 advert

34 replies

MrTiddlesTheCat · 02/06/2024 12:47

Anyone seen this? It just came on in an ad break on C4. No issue at all with them marketing their product to transwomen, but using the tagline 'This is my space' seems incredibly goady.

www.tiktok.com/@avril_lgbtqia/video/7370620177400007968

OP posts:

Betweenthe2 · 02/06/2024 13:43

I've watched this twice and I'm pretty sure they are meant to be in their own bathrooms in their own homes rather than in public women's toilets.

It's obviously performative for Pride month but they will be doing it because they've calculated they will make more money from it than they will lose from GC people boycotting it.

NitroNine · 02/06/2024 13:43

There’s a thread from 21/05 about it - I know sometimes MN’s search function goes wonky 😊

Megifer · 02/06/2024 13:35

E45 is a pile of greasy psorisis inducing overpriced shite anyway.

"be comfortable in your own skin"....<smirk> bit of an unintentional dig at trans people there. Oopsie!!

Cuppachuchu · 02/06/2024 13:34

Well that's another brand I'll not buy.
(don't currently anyway)

Beefcurtains79 · 02/06/2024 13:32

Fuck E45, performative virtue signallers. Aqueous cream all the way now.

Pudmyboy · 02/06/2024 13:28

Agree with goady but more the toilet part (though doesn't show which toilets they are in, but won't hold my breath that they are in the cubicle in a men's) as there is no use for E45 there: other places (bathroom, bedroom) yeah I can see why. Toilet: nah, just goady.

Pudmyboy · 02/06/2024 13:24

Suspect it is running now due to Pride month

PeppercornMill · 02/06/2024 13:16

If the advert has just launched how is it already "award winning"?

Freda69 · 02/06/2024 12:52

Yes, I saw it last night - aimed at ‘transitioning skin’. I don’t know how much these ads cost, but surely it’s a pretty niche market.

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