E45 advert

Family in advertising, they are very expensive.

I couldn't agree with you more - This gender ideology is getting out of control and it's being forced down our throats way to often now. I'm sick to the back teeth of it.

I cannot boycott E45 because I stopped buying it few years ago, after reading this. (And needless to say, RIP to those who have died as a result of using emollient creams).

Skin creams containing paraffin linked to fire deaths - BBC News

Yes, but they're using that fact to use a phrase that's very much associated with the public conversation/argument about men in women's spaces.

Why is it goady? The space is the bathroom away from wveryone

Oh come on. What does wasting something you've already paid for achieve?

I've known two transwomen well and they were both obsessed with having soft skin 'like a woman'. One of them alienated a lot of potentially supportive women by coercing them into touching his soft skin on his arms and face.

So E45 have done their research and tapped into something. Pity for them that there are far better creams out there and so women can now boycott the brand without sacrifice.

@Nellieinthebarn
Aproderm is SLS-free & can be used as a soap substitute as well as a moisturiser. They do a whole range, but I like the oat-based one - probably not one for Mr @BetterWithOrWithout though as I don’t think the oats are guaranteed glutenless ones.

Maybe he felt left out of the label party with me being coeliac 🤣

I like epaderm cream as a moisturiser. SLS free.

Sounds like a nightmare, I have enough label reading to do with DGC being lactose intolerant!

I would guess that the SLS-free aqueous cream should be fine, and the stuff with SLS you can still use as a soap alternative. I use various SLS-containing products myself, and just avoid heavy use of anything that's leave-on, because becoming sensitised myself would be really annoying

I don't know what actual level of exposure it takes to sensitise someone to SLS — I know DP was rubbing (SLS-containing) aqueous cream into his dry skin and using it in wet wraps for years and years, so I guess he was more likely than average to get sensitised eventually. And now he has to download and check safety data sheets for washing-up liquid 🤣

@BetterWithOrWithout I had no idea that this could happen. Thanks for the heads up, I have checked my aqueous cream and it has SLS. Luckily there is one on Amazon without, so I will order that instead, unless you can recommend a good general dry skin moisturiser?

Thanks for the recommendation. He's using a brand called Waken at the moment but it's always good to know of lines from more mainstream brands in case of e.g. getting stuck with only physical shops.

You're right that it's a bugger of an ingredient if you're unlucky enough to get sensitised.

SLS is the work of the devil! This Colgate toothpaste has fluoride and is SLS free

boots.com/colgate-total-advanced-gum-care-toothpaste-75ml-10307063p

Just seen it for the first time on Dave. So that's another product I won't be buying again.

Aqueous cream is cheaper and does the same job anyway, E45 is no better on my eczema.

Yes, it's definitely having their cake and eating it – they can't be accused of endorsing men in public women's spaces, but get to use and weaponise the notion of 'whose space is it?'
And including toilets, not just bathrooms with a toilet and also a sink, bath etc, is deliberately provocative; who the hell applies moisturiser in a loo?

Just in case, I'm going to warn against using aqueous cream as a leave-on product, at least, if it's got SLS in it (as it usually does). DP was given or recommended aqueous cream by GPs for his eczema as a moisturiser for years, and is now so sensitised to SLS he even has to use SLS-free toothpaste. It's a total pain in the arse. Especially when you have to find hippy toothpaste that's SLS-free but not so hippyish that it's missing fluoride.

It uses religious imagery, rising from the water 'reborn' as in a baptism, to promote itself, playing straight into the cultish reality of transgenderism. Interesting. Pretty niche, though and the toilet bit is just yuck. What do you need E45 cream for on the loo? (Just thought about that, and it's worrying.)

Just re-watched it and I agree about the toilet, unless they are in one of those very trendy place which decorate the toilet like it's at home.

So glad I’m allergic to E45- it’s rubbish anyway

Yes, very goady. Ugh, horrible.
Also likely to turn off female (ie majority) customer base.

It's been on for a couple of months. I threw away dp's E45, which to be fair, I had bought, and replaced it with aveeno and told him why, he laughed and was fine with it.

I’ll not be buying E45 cream myself as it isn’t aimed at me but the ad is clearly set in their own bathroom at home. But does feel performative