Perhaps it's not enough for her to assert, publicly, what the actual facts are. These nasty bastards don't give a flying fuck about credentials and reputation. If they can fuck it up, they will.
Perhaps she needs to publish those studies. And let everyone have a crack at critiquing them in public.
Maybe it's full of 'my mate said this, and he should know' anecdotes. Who knows?
But at least, that way, TRAs can fight out amongst themselves, while the grown-ups clear up their mess.