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Asda launches gender-neutral children’s clothing range

58 replies

Nordensost · 27/02/2024 19:00

Asda launches gender-neutral children’s clothing range

www.thetimes.co.uk/article/3ce13aa3-c9ca-43e9-84f0-6b5292a73808?shareToken=65cfec1b8e0c194c62d283cb8b176d71

If there was genuine intent to offer more variety than the traditional pink and purple clothes for girls, and blue and green for boys, I'd applaud this.
But advertising it under the banner of diversity and inclusion? What fresh hell? Are these clothes for non-binary babies?

And why tf did the Times ask Debbie Hayton to weigh in? He's a male who writes about his sexual arousal when wearing 'women's' clothes. Isn't an AGP the last person you'd want to talk to about baby clothes?
I am beyond revolted by the Times right now. The Guardian looks moderate in comparison

OP posts:
vorhees · 27/02/2024 19:23

Triggered over nothing.

I got my daughter and nephew the happy crew tracksuit, this idea is more than welcome from me 😄

PurpleSparkledPixie · 27/02/2024 19:21

Thanks @Cazpar !

ArabellaScott · 27/02/2024 19:15

This looks like a great idea from Asda.

Cazpar · 27/02/2024 19:14

Can anyone enlighten me regarding the disability range?

https://corporate.asda.com/20230216/weve-launched-a-new-adapted-clothing-range-for-young-people-with-disabilities

Plus their easy-on school uniforms for those with sensory needs.

SpicyMoth · 27/02/2024 19:12

Nordensost · 27/02/2024 19:00

Asda launches gender-neutral children’s clothing range

www.thetimes.co.uk/article/3ce13aa3-c9ca-43e9-84f0-6b5292a73808?shareToken=65cfec1b8e0c194c62d283cb8b176d71

If there was genuine intent to offer more variety than the traditional pink and purple clothes for girls, and blue and green for boys, I'd applaud this.
But advertising it under the banner of diversity and inclusion? What fresh hell? Are these clothes for non-binary babies?

And why tf did the Times ask Debbie Hayton to weigh in? He's a male who writes about his sexual arousal when wearing 'women's' clothes. Isn't an AGP the last person you'd want to talk to about baby clothes?
I am beyond revolted by the Times right now. The Guardian looks moderate in comparison

"If there was genuine intent to offer more variety than the traditional pink and purple clothes for girls, and blue and green for boys, I'd applaud this."

I went into ASDA just yesterday, there was no pink/purple or blue/green anywhere - It was literally all beige/white/cream and very disappointing, So I'm a bit perplexed as to where this "need" is even coming from honestly as the clothes there weren't particularly "sexed" as it was?

The only colour I remember seeing that wasn't beige white or cream was I think one mustard sweater which could've been for either boys or girls!

EDIT; Perhaps my local store is just especially boring and beige! As after looking at the above PP's George link, they're a lot more bright and colourful - I wonder why in store is so dull but online isn't?

PurpleSparkledPixie · 27/02/2024 19:11

Items in the 22-piece Little Angels collection carry slogans such as “curious crew” or “happy crew” and are aimed at children from three months to four years.
What's a crew? Isn't that a form of gang slang? Or am I just old and out of the loop?

Debbie Hayton, a transgender teacher and writer, said: “Maybe I am getting old, but unisex clothing is nothing new.
“Especially for babies. It makes sense, especially if you have children of both sexes and want to pass it down.
“But they call it gender-neutral and they seem to think they have done something revolutionary.”

Stephanie Davies-Arai, director of Transgender Trend — a campaign group which professes that “no child is born in the wrong body”, said that the clothes line “looks like a return to the time when all we expected from baby clothes was that they were practical, comfortable and good value for money”.

Can't fault either statement tbh.

Asda will continue to stock “boy and girl-specific” clothing alongside its gender-neutral range, as well as its range for children with disabilities.
Can anyone enlighten me regarding the disability range?

Cazpar · 27/02/2024 19:05

But advertising it under the banner of diversity and inclusion?

Where exactly is Asda doing this, please? I can see various quotes from unaffiliated people in the Times article, but I can't see anything from Asda or one of their employees which says "we're launching this to be more inclusive".

The page for the clothing doesn't seem to make any mention of it either.

https://direct.asda.com/george/collections/little-angels/D28M1136G1C1,default,sc.html

Browse Our Little Angels Collection | George at ASDA

Discover what our Little Angels baby and kidswear collections have to offer. Featuring playful prints and everyday essentials, shop our full range here.

https://direct.asda.com/george/collections/little-angels/D28M1136G1C1,default,sc.html

BettyFilous · 27/02/2024 19:05

It would be good to get back to how things were in the 70s where children’s clothes are concerned. My friends wore hand-me-down clothes from older brothers as well as sisters, unadorned or bejazzled outfits in nice colours. The pink/blue binary offering now is tiresome and causes extra expense for families and eventually landfill.

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