As the saying goes, you do you.
Not a person alive is preventing you from talking to any man, suicidal or not.
What we are discussing is the advert attempting to tell women to override any misgivings. If they were telling men to talk to men, fine, dandy, fabulous, but they aren't.
Why do you think it's ever been the role of women to do all the emotional labour? Why should it still be our role?
When will the men be told to step up?
Why would you have to talk yourself into this?
Is it because there is some danger? An angry looking man, a great big drop onto train tracks really close?
Would you use the inane coffee line?