James Kirkup about Hogwarts Legacy

James Kirkup was a tremendous ally. He wrote fantastically written articles in support of women over this issue.

But the I get impression from that article is that he's saying it's not that important in real life.

that for all its real importance, the sex-gender debate isn’t a first-order issue for most people, even younger ones.

It is for women. Whether they realise or not.

Voters likewise elect parties that run things well, not because they pick fights on cultural issues.

• *People like Kemi Badenoch aren't picking a fight. They're defending women's basic rights.

Knowing James Kirkup's past opinions, I suspect he is trying to say that despite the transactivism involved in the attempt to shut down Hogwarts Legacy, it didn't happen, because no one took any notice of them and it's a good game. He's pro J. K. Rowling.

But it comes across that no one takes any notice of the issue, irrespective of which side you're on, because it's 'picking fights' and not that important.

If you didn't know what his actual stance was, or anything about the issues, you might view him as a lot more neutral than he actually is from that article.

He did stop, rather abruptly, writing about the issue. He was doing it regularly, and then stopped.

I wonder if someone in his family has identified as transgender.

I think he is just using ‘position on pronouns’ as a journalistic device to illustrate the general point that the vast majority of people buy products because they are good, not because of a company’s posturing on a current political or cultural issue.

I don't think he's quite right on the pronouns? As far as I recall, JKR is pretty scrupulous about using preferred pronouns, though maybe I'm guilty of confusing her with her characters

That was different.

They were using ‘culture wars’ to sell their product. They were trying to push a cultural issue onto their customers.

The customers wanted the beer. They didn’t want the company pushing a cultural political agenda onto that beer.

The Hogwarts game is ignoring the political issue and just selling the game. As it should.

The vast majority of consumers buy things based on quality and service, not because of someone’s position on pronouns.

Yeah, I'm not sure it works both ways tho. Look at Bud Light, Target, etc.