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Feminism: Sex and gender discussions

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Original poster

Oh FFS another brand captured

90 replies

Unchristmascadeau · 20/12/2023 17:49

Lemonade Dolls this time. Loved their comfy pretty underwear, I think they’re also a women owned business. Then I’m treated to this on their Insta today.

https://www.instagram.com/p/C1EecNCsc3y/?igshid=ZDE1MWVjZGVmZQ==

Because of course we cannot have a women’s underwear brand who don’t pander to male fetishes, can we.

Pic attached.

OP posts:

CherryJones1 · 20/12/2023 18:24

They're in the same woke-y mold as Snag tights and Molke bras.

All three to be avoided

ScholesPanda · 20/12/2023 18:20

Aren't they just men's y-fronts? With a sort of 1980s pattern on them?
Sorry, don't know the brand, but I wouldn't look at that and think they were aimed at me or any woman.
Or are they saying the model is a woman?

Helleofabore · 20/12/2023 18:17

fedupandstuck · 20/12/2023 17:55

At least it's a specific collection for males, as I would assume that the items have been made to fit a male body shape and bits.

But yes. Their "by women for women" tag line is a bit of a joke if they are catering to male people.

Were they “by women for women”? Because their site seems to be all about inclusivity of all. So if they have changed direction, they are honest about who they target now.

VivienneDelacroix · 20/12/2023 18:13

Socksforxmas · 20/12/2023 18:04

Why would anyone be angry at a female owned brand expanding their market? I get it if they're doing so to push some gender woo nonsense but that doesn't seem to be the case here.

I'm genuinely curious, are there subsets of people out there who boycott any company that sells to men? That sounds... inconvenient...

🙌exactly!

VivienneDelacroix · 20/12/2023 18:11

Unchristmascadeau · 20/12/2023 17:53

Posted too soon!

I don’t know if these brands do a cost benefit marketing exercise before they pull this shit but it’s hard to believe the female customers they’ll lose from this - and I know I won’t be the only one who does not buy from them again - will all be replaced by men.

Also, if I’m buying pants I’d like to see what they look like on someone without a penis who was born female. Nothing about this advert makes me want to buy these pants.

But this is a separate range for trans and non-binary people, so you don't need to see what it looks like on a body like yours. The women's range is still there and modelled by women.

Tacotortoise · 20/12/2023 18:08

GreatAuntMaude · 20/12/2023 17:57

I thought we were all for gender non conformity and clothes just being clothes? No?

Only until a man actually tries it. Then - not so much.

Socksforxmas · 20/12/2023 18:04

Why would anyone be angry at a female owned brand expanding their market? I get it if they're doing so to push some gender woo nonsense but that doesn't seem to be the case here.

I'm genuinely curious, are there subsets of people out there who boycott any company that sells to men? That sounds... inconvenient...

minicheddars87 · 20/12/2023 18:00

So we're just abandoning the whole "dress how you want, wear what you will just don't invade women's spaces" mantra then....?(paraphrasing)

I don't think they're using a man to market a product for women, I'm pretty sure that particular brief is meant for men. It's in a very similar style to a lot of male briefs I see.

fedupandstuck · 20/12/2023 17:59

Of course men can buy and wear knickers if they like. This company just needs to remove their "by women for women" by line and stop pushing that as a selling point. Because it's no longer true. And perhaps also be aware that targeting their current customer base (female) with products for men is probably unwelcome and unwise .

GreatAuntMaude · 20/12/2023 17:57

I thought we were all for gender non conformity and clothes just being clothes? No?

Socksforxmas · 20/12/2023 17:57

...sorry I might just be missing something/am terribly dense but what's the issue here? Never heard of the brand but it just seems to be an indie brand who make underwear that have brought out something for men? Like most clothing brands do...

fedupandstuck · 20/12/2023 17:55

At least it's a specific collection for males, as I would assume that the items have been made to fit a male body shape and bits.

But yes. Their "by women for women" tag line is a bit of a joke if they are catering to male people.

thebabessavedme · 20/12/2023 17:54

How very attractive