Oh FFS another brand captured

It’s almost like this post purporting to be from a woman who is bizarrely excited to wear TW-targeted underwear… was actually posted by a man who doesn’t know how bras work.

Oh piss off, not all women are the same size. I have a wide ribcage due to a congenital disease. As for the tiny boobs, who the hell knows, ask my genetics. Buying bras for really small boobs is a nightmare (and before anyone says 'don't wear one then' you do still need one otherwise your nipples always show and it still hurts going up and down stairs etc especially when you're hormonal). So your options are sportwear, teen bras which are always pastel and have cutesy stuff on them or brands like Pepper which are amazing looking but you have to basically re-mortgage your house to afford. The only ones that fit me are from Bonds and you don't seem to be able to get the bras in the UK.

I’m sure he has - I don’t imagine he’s doing it gratis.

Oh god, I'm sorry, I thought you were a completely different poster making a different point not just showing us where the stuff is on the site! Still could have done without that photo lol.

"Why would a man need/want a bra"

Why do women wear necklaces? Earrings? Thongs?

Clothes aren't exclusively about function and comfort. Some people buy clothes and accessories for how they feel, look or for how they make the individual feel. I certainly don't need half of my wardrobe but people are allowed to enjoy and have fun with clothing.

@SirChenjins my guess is because he's been paid to model it. In the hope that somebody (or many somebodies) will want to buy it.

Is there a particular reason for a bloke wearing what looks a first bra?

The pants are reminiscent of the swirly nylon variety that used to hang from washing lines up and down the country in the 70s.

I don’t disagree at all with the idea that people should be able to wear whatever they want. This is fine.

So is somebody, anybody, going to explain why men moving away from stereotypical male clothing is a feminist issue?

https://lemonadedolls.com/collections/i-am-who-i-am/products/peachy-swirl-bralette

It 's their "I am who I am" range.

Man-bras in a 34 band?

It’s almost like this post purporting to be from a woman who is bizarrely excited to wear TW-targeted underwear… was actually posted by a man who doesn’t know how bras work.

Don’t particularly care what people choose to wear, but those pants would be fucking awful on just about anyone.

They're definitely not doing anything for the decidedly unhealthy looking model. Isn’t the point of advertising to make you think “ooh, I’d look good in those?”

Rather than, for instance, “ooh I’d look like an extra in Trainspotters in those.”

Judging from the other pictures on instagram, this company can't actually make anything that fits anyone, male or female, large or small, special identity or none. In that way the company is very inclusive.

Underwear brand makes underwear for men. Scandalous - has anyone alerted the church elders??

I am annoyed that bras for trans people with no boobs are cheaper than bras for women with no boobs. Guess I'll go back to the teen range 🙄

Ha. That's quite terfy of them too. Almost as if they know that men aren't used to paying over inflated prices for everything like women are supposed to.

It's a range specifically for the bepenised. It says so on the website. It means they recognise the physical differences in anatomy and design accordingly (sshhh nobody tell them that admitting this makes them Terfy old bigots).

Sure I disagree with the ideology behind the idea and I wish humans could feel free to like non stereotypical stuff without getting caught up in the authoritarian and quasi religious aspects of transgenderism. But what this company have done is not a million miles away from M&S having a "modest" collection.

It will be interesting to see if it makes the ££ they hope. I imagine there will be some who feel insufficiently validated by the website.

It says here "our gender affirming collection... Whether you are a Pre - Op Transgender MTF, Post - Op FTM, Non-Binary identifying individual or gender non-conforming, this collection is for YOU."

I'm not mad at it, why shouldn't trans people have an underwear range that fits them.

I am annoyed that bras for trans people with no boobs are cheaper than bras for women with no boobs. Guess I'll go back to the teen range 🙄

Well I'm sure TRAs won't use this as ammunition that we're all just backwards old bigots at all 🙄

A product designed for a male being modeled by a male has hardly shook my world, OP, I must admit.

The description of the High Waisted Thong, for instance, says

"We've also designed our thong to accommodate all body types comfortably, with wider and longer gussets to ensure a perfect fit."

If they're just women's pants with "wider and longer gussets", then on a man with a penis and testicles they won't fit properly and they will sag.

They have a range of bras for men but as a 34aa I'm actually like oooh 👀

Confused old lady here. Maybe it's their Christmas range and you're supposed to buy them for your boyfriend?

But could someone explain - who are those pants supposed to fit? They don't look like women's pants at all. They just look like saggy men's briefs, the uncomfortable sort with the wide elastic waistband. What if anything is specifically "trans" about them, or indeed the model?

All I can see is pants that don't fit the model properly, whatever sex or gender they are.

Actually I can't find "By women for women" on the website.

It's all "people" and "everyone".

Their stuff is not my bag, though.

Like half the replies here I'm waiting to hear from OP about what exactly the problem is with this 🤔

I wonder why we so often get categorised as enraged old fuddy duddys who can't handle the slightest bit of gnc?

I mean, they can’t win can they?

Put a man in knickers and it’s all ‘men are invading our spaces and fetishising women’.
Create a line specifically for male/trans bodies and that’s an issue too.

Trans people exist. Whether or not you want to accept this as a fact.

Can’t get worked up over men wanting to wear underpants. I’d rather everyone did tbh but I have a DS who would much rather run about starkers than wear a stitch of clothing even in the middle of winter. (He is clothed usually, but he will randomly strip off without me expecting it. He is a toddler though).