Fascinating marketing analysis of the impact of Oxfam's inclusive language guide.
https://adroitinsight.com/oxfam-inclusive-language-crises/
Really worth reading for insights as well as comedy value.
Conclusion:
'Future communications can consider issues such as family, motherhood, and fatherhood, to incorporate them into a point of view that is more appealing to more conservative sectors.
This could make it easier to connect with people who certainly do not want anyone to starve to death, but who react more easily if the problem is explained to them from a point of view that incorporates concerns, they have: the family, for example.
In other countries, such as Spain, Italy or Germany, there could be a similar reaction if Oxfam shares this guide, and it is picked up by the media or a group of influencers.
It would therefore be advisable for the organisation to prepare a communication strategy in advance to deal with the controversy and negative comments that could be generated.
In the specific case of Spain, it would be even more of a priority considering that the debate on inclusive language, transgender rights and the reality of non-binary people has already generated a major debate, with laws in favour and currents actively against that have produced a lot of polarisations in society.'