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Feminism: Sex and gender discussions

Bodyshop loses customer support, lol

113 replies

EightMonthsScared · 19/11/2023 10:47

Thought I'd post this for people (like me) who emailed their CEO a couple to years ago about how they were alienating their core demographic, us.

Remember how we were dismissed. Oh well.

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a

The article doesn't actually (sadly) reference the menstruators argument but I think it's got a lot to do with it. I feel like that was a Ratner moment for the company.

How consumers fell out of love with The Body Shop

UK high street stalwart known for its anti-animal testing campaigns in the 1990s has lost touch with eco-shoppers

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a9

OP posts:
EdithStourton · 19/11/2023 20:38

They used to do the only shampoo and conditioner combo that was any good for my hair, but even when they stopped those I had plenty of other reasons to go in.

Then, like everyone else on this thread, they pissed me off.

I don't go into Lush either, partly for the same reasons as @SidewaysOtter and partly coz the smell makes me choke.

I just wish there were more shops that treated their suppliers fairly without ramming whatever the opinion du jour is down our throats.

tinytemper66 · 19/11/2023 20:14

I haven't been in a Bodyshop store for about 10 yrs.

NovemberName · 19/11/2023 20:07

Hopefully Lush will be next!

Sunnava · 19/11/2023 19:14

Yet another here who has not stepped foot in their stores since they mocked domestic violence and JK Rowling. Ditto for Oxfam.

SqueakyDinosaur · 19/11/2023 18:34

They did an amazing tomato leaf shower gel and body lotion in the noughties, too. I'm the total kiss of death to products though. Anything I like gets discontinued.

MenopauseSucks · 19/11/2023 17:26

Ironic that JKR is worth at least 3 times The Body Shop!

I used to love the Strawberry Shower Scrub.

Vegemiteandhoneyontoast · 19/11/2023 16:52

Yep, there was no going back after they insulted KJR and their female customers. Talk about shooting yourself in the foot.

I started using their vitamin-e soap in the 80s, as it was the only soap that kept my greasy skin clear, and I used to love the lavender shower gel too and the citrusy ones, but those days are long gone. I haven't been into a BS for a very long time and don't plan to ever go into one again. The damage is done.

HermioneWeasley · 19/11/2023 16:47

Yes, haven’t spent anything with them since they taunted and mocked JKR. Disgusting behaviour.

ollypollymolly · 19/11/2023 16:43

Yeah agreed. Not been back in one since they decided to tell JKR to educate herself.

sucks to lose out on all that lovely terf money !

ahagwearsapointybonnet · 19/11/2023 16:39

Recognising myself in the previous comments! I still love some of their stuff too (pink grapefruit especially - still using up a bit I had left over from ages ago, and satsuma was great after gym/swimming) and like others used to love going in for little bath oils and animal soaps and so on in my skint student days, and later going to the local outlet shop for reduced goodies, browsing round the proper shops in town and picking up my favourites, being part of the loyalty scheme - but not been back since their scummy treatment of JKR. Talk about shooting themselves in the foot...

MarilynBoo · 19/11/2023 16:39

They lost my custom a while back due to them shitting on JKR. I used to be an avid fan of their camomile cleansing balm. As a mother, it means they've also lost the custom of my pre-teen daughter because I refuse to take her into Body Shop to spend her pocket/birthday money.

Binglebong · 19/11/2023 16:33

Thank you!

ChaToilLeam · 19/11/2023 16:23

I used to love them even when they became very pricey. But after the way they treated JKR: no way am I setting foot back in there.

WomenShouldStillWinWomensSports · 19/11/2023 16:17

What's hilarious is they did the dirty on JKR in the full belief that they were more powerful than her as a brand because they thought they were this major multinational Goliath crushing David the TERF. They got her cancelled. But her products (well-written page-turners) are so fucking good it was impossible to cancel her really, and they're the ones now in financial jeopardy, not her.

And she handled it in such a dignified, composed way.

Total poetic justice.

If I were her, I'd have been fucking petty and bought them up so they'd have to answer to her. But I'm a bit of a bitch like that sometimes. 🤣

Takethehintandfuckoff · 19/11/2023 15:56

Go woke, go broke.

Crouton19 · 19/11/2023 15:53

Do they still do bath pearls? I loved them when I was about 12, same for the animal soaps, then got into their scents and lotions as I went through my teens. Their planet-friendly outlook definitely shaped my politics. I won't be getting anything from there for my teenage nieces given the whole JKR fiasco.

IcakethereforeIam · 19/11/2023 15:44

Binglebong · 19/11/2023 15:32

What two tier system was that, I missed it.

It was decades ago so I might be misremembering, you paid around £10(?) to become a member and you'd get a pound or so off normal prices. So, if you were a loyal customer and went in regularly you'd save money overall. I just used to get their vitamin e moisturiser, which had a lovely scent, and a body scrub. So, I made my, as it turned out, final purchase and never went back.

SidewaysOtter · 19/11/2023 15:43

it hitched itself to stupid causes that its core customer base didn't care about. It conflated "I care about ethical cosmetics production and will pay a price for it" with "I care about every random "cause" going and want overpriced cosmetics to pretend to care about it too.”

Not dissimilar to Lush. I used to spend a fortune in there until they started backing hunt sabs (whatever your opinion on hunting, sabs are the TRAs of the countryside - quite happy to scream obscenities at children in the name of their righteousness) and bashing the police. Haven’t crossed the threshold for over 10 years.

I absolutely loved the Body Shop too, as a child it seemed like a magical shop to visit. Being given gifts from there was a real treat. As a teenager I spent my pocket money there on Fuzzy Peach, strawberry soaps and tangerine showergel with cool, bright labels and ethics that no one else seemed to think about. Now - as a 40-something with money to spend - I wouldn’t even think of going into the Body Shop. Big business/private equity owned, skewed ethics (the JKR incident), nothing-special products and unreasonable prices. Nah.

NeverDropYourMooncup · 19/11/2023 15:37

You used to be able to go in there with your next to fuck all pay from working a till at the supermarket for ten hours a week and spend pennies on a selection of bath oil beads or a tiny bottle of something else that smelled lovely, then come back the week after half term and splash out on a £2.90 stick of cocoa butter or look forward to buying the £4.99 baskets for your best mate (and getting almost identical ones back) for Christmas. And once you'd got past the stage of the smallest size of everything, you'd go up a size in your favourite products whilst still buying small bottles of more and more things because it wasn't a huge financial risk.

It was accessible. They welcomed the kids with their handfuls of coins, let them potter around smelling things, gazing wistfully at the huge baskets at the back of the stores.

OK, there was a hefty dose of appropriation and white saviour whiff about the place, but it was at least recognising that women existed and worked thousands of miles from the offices and schools of the Home Counties, rather than the media depiction of them all holding starving babies when standing at the back of a truck, waiting passively for white guys to chuck bags of rice at them following a gig and patronising lyrics.

Binglebong · 19/11/2023 15:32

IcakethereforeIam · 19/11/2023 12:05

I don't think I've spent a penny there since I went in and they'd come up with a two tier pricing scheme, is that still a thing? Nothing I've heard about them since has made me change my mind.

What two tier system was that, I missed it.

AutumnCrow · 19/11/2023 15:32

Rosme · 19/11/2023 15:08

My Gran started buying Lancome products when she was 16, and was a loyal customer until she died at 97.

If The Body Shop think it’s ok to alienate women over the age of 25, they’re pretty bad at maths.

That's a bloody good point. Older women are using products and brands like Lancome and Olay all their lives, into their 80s and 90s, spending good money on them.

M&S have done it as well. It was bad enough when they tried to dress us all like building society managers, but then it went mental with the whole lingerie-fetish-market EDI crap and now you need to take your own luminol equipment with you just to try on a bra and knicker set.

WyrdyGrob · 19/11/2023 15:31

Yep, as a skint student I bought all my cosmetics there, even if it meant living off toast till the end of the month.

Started to go off them when a local lass, who I would class as a vulnerable adult was hooked in to their MLM with entirely predictable consequences. I havent spent a penny there since JKR. And nor will I.

if you are listening BS. I don’t support misogyny and I don’t buy from any business that pushes MLMs.

you want my trade. Buy out your MLM victims at a fair price. Apologise to JKR (and donate to Lumos/Berias place).

And then bring back the stuff we all went mad for in the nineties.

EightMonthsScared · 19/11/2023 15:30

The responses to this thread is fucking brilliant.

I'm so pleased that we stuck to our guns and didn't forget.

OP posts:
Rosme · 19/11/2023 15:08

Froodwithatowel · 19/11/2023 15:03

Heard from many other retailers: your current customers will be dead soon (thirty forty years but 'soon' in the world of crass youth), you have to ditch them to be chasing the up and comings, with a belief that you attract the up and comings by loudly spitting on your loyal current customers.

It's not working in reality is it? Like many things about these politics.

My Gran started buying Lancome products when she was 16, and was a loyal customer until she died at 97.

If The Body Shop think it’s ok to alienate women over the age of 25, they’re pretty bad at maths.

TrishTrix · 19/11/2023 15:07

Too expensive for what they are.

If I want expensive I’ll buy Aesop or Ren.

And the stupid marketing campaigns are alienating. Don’t shop in Lush now for the same reason.

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