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Feminism: Sex and gender discussions

Bodyshop loses customer support, lol

113 replies

EightMonthsScared · 19/11/2023 10:47

Thought I'd post this for people (like me) who emailed their CEO a couple to years ago about how they were alienating their core demographic, us.

Remember how we were dismissed. Oh well.

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a

The article doesn't actually (sadly) reference the menstruators argument but I think it's got a lot to do with it. I feel like that was a Ratner moment for the company.

How consumers fell out of love with The Body Shop

UK high street stalwart known for its anti-animal testing campaigns in the 1990s has lost touch with eco-shoppers

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a9

OP posts:
WavingCatsandDogs · 21/11/2023 14:23

Totally off point but why did they get rid of the perfume oil bar? 🥲

WhenSheWasBadshewasawesome · 21/11/2023 14:11

Been a body shop customer since the 90s. Loved them in my teens, shopped there for niche things in my twenties, lip stain and heating masks etc. lifeline when I lived abroad in country that had dubious animal testing practices. Was addicted to drops of youth range.

And yet, since JK I have boycotted. Went there and stayed there because morals. Left because morals and I've got staying power. It'll be bittersweet when they fold, they have strayed so far from their ethical routes I can't be sad but will mourn what they were before they started claiming they didn't know what a woman was whilst targeting them for their crap MLM schemes.

TinyRebel · 21/11/2023 12:59

I had £150 of shopping in my basket the day they did that to JK Rowling. Cancelled my account, told them why and have never shopped with them again. Neither has my teenager- the very demographic that they should (still) be attracting.

Vargas · 20/11/2023 23:50

Used to shop there regularly, but haven't spent a single penny since their ill judged campaigns against JKR. Good riddance. And same with Lush.

Holidayhell22 · 20/11/2023 23:21

Agree with everything that’s been said.

NeighbourhoodWatchPotholeDivision · 20/11/2023 23:17

A few MNers on this board, including me, received emails from the Body Shop that said the company had noticed we didn't open the emails/shop there any more. Each email included a link to a survey so we could explain why.

So the store absolutely does know that some women have stopped shopping there because of its tweets at JKR.

SqueakyDinosaur · 20/11/2023 23:06

Maybe someone should tweet a link to this thread to them.

EightMonthsScared · 20/11/2023 20:11

After the whole 'educate yourself' nonsense aimed at JK, I held out hope that some out of control teenager was left in charge of their twitter account.

The CEO could've repaired some of the damage by saying something to that effect. But they dug their heels in even further.

So like many others here, I won't miss them. Misogyny just isn't something I want to fund.

OP posts:
PictureFrameWindow · 20/11/2023 13:06

Are they even ethical anymore? They are certainly expensive!!

Feckedupbundle · 20/11/2023 13:02

Yes,like Sidewaysotter I haven't shopped in Lush since they funded hunt sabs either. Two people I know have been abused and threatened by them,one was a teenage girl ,minding her own business, walking her dog,the other,a middle aged mother who found a group of balaclava and masked men on her property.

Dd1 has been sworn at by them when out on her horse,I've told her not to react,just grey rock them. They don't care about animal welfare,just a bunch of thugs who get off on scaring kids and get paid to do it.

GailBlancheViola · 20/11/2023 13:00

What everyone else has said rings true for me too.

They sold out their ethics when they sold to L'Oreal
They discontinued the products I loved, the whole style and ethos of the Company and shops changed for the worse.
The hike in prices for products not worth that price point
Their misogyny and the attack on JKR

I won't miss them when they go the true tragedy is that it needn't have come to this. Reap what you have sown Body Shop.

Chersfrozenface · 20/11/2023 12:29

While we,'re on brands that retain loyal customers for lifetimes and even generations....

Yardley - originally founded in the 18th century, English Lavender launched in the 1930s, still going
L'air du temps perfume - my late mother:s favourite, launched in 1948, still going
Chanel No. 5 - launched in 1921, still going

MyLadyDisdainlsYetLiving · 20/11/2023 12:07

I'm another teenager of the 80s who smelled of Dewberry all the time. I loved the huge number of sizes so you could stretch your Saturday job money/student grant as far as possible. Peppermint foot cream gift basket for mum for Mother's Day. Introduced us to the concept of body butter! And it was radical - Anita Roddick was an inspiration, a working mum setting up a successful business with strong ethical considerations that were well ahead of her time, like recycling/reusing containers and fair trade for suppliers. Ultimately you were cool/trendy/right on if you had Body Shop products.

I stopped going in when they discontinued the old ranges. Some classics are classics for a reason - my grandma used Pears soap and Oil of Ulay/Olay all her adult life until she died. It seems some businesses are good at recognising why they have their core customers and keeping them even while updating and modernising, and some are not (looking at you M&S and your appalling clothing ranges)

MabelMaybe · 20/11/2023 11:32

I stopped buying from them when they got taken over by L'Oreal, as they're part of Nestle. Things I did buy got withdrawn anyway so no great loss.

I was at secondary school when I used to buy from there. now they go to Lush or Superdrug in our town. I don't even think BS is on their radar.

teawamutu · 20/11/2023 11:30

Yes, another who grew up on buying apple soaps and peach bath pearls and vanilla salts with my pocket money, and getting gift baskets for Christmas. Affordable, gorgeous and ethical.

Then switched to lush (before the pricing went crazy) and adored them. Spent a FORTUNE there over the years.

Neither have seen a single penny from me since they started shitting on women. Nor will they, until they apologise.

I do not fund misogyny.

pastypirate · 20/11/2023 11:20

It is arrogance as pp have said.
I loved the body shop in the 80's it was a brilliant model that deserved to do well. In the 90's I liked their mid range make up too.

In the window the other day they seemed to allege they sell chic aluminium refillable bottles. Except they don't.

This brand has no idea who it is and I suspect it will go under in the next year or so. I shan't miss it.

IsabelleSE19 · 20/11/2023 11:11

Just on the offchance that someone from Body Shop marketing is reading this, wanted to add my name to all the others—I was a regular customer of the Body Shop since the nineties, Love Your Body cardholder, and I have not bought a single thing there since they mocked JKR in an attempt to flog product. What should worry them maybe more is that I will not take my daughter there either, and tell her (a Harry Potter fan) that it is because they were mean to JK.

Can JK not just buy them out? I am in the market for terfy toiletries!

Sharontheodopolodous · 19/11/2023 22:14

When I was a teenager,the body shop was THE place to buy from-just the name was enough to boost your street cred

I have an eco warrior father so it fitted with our familes beliefs too

Pricey,but that was what birthday and Xmas money was for

I spent a fortune on dewberry,honey lip balm,the body butters and tea rose perfume

My mother loved the peppermint foot cream

I trailed off buying from there as I got a bit older,it seemed to lose its roots when it was bought out

I started buying from lush-it seemed to be the younger,trendier sister and my now adult dd loved going in

Then they erased women from their stores,went after jkr and the products where a bit shit

I went off lush when they where handing out binders for young girls and when some woman was spouting off at (then) teenage dd about some campaign but wouldn't take the hint to back off

Why would I go back to a shop that seems to have forgotten what a woman is?

Women where their bread and butter-and they forgot that

I can get better,for cheaper and its now a very naff brand

They went woke-now they can go broke-I for i for one won't be sad to see them leave the high street

As a business model,they've eaten themselves-they've lost what made them who they where

canyoudealit · 19/11/2023 21:27

I've not been in one in years.

Last year shooing in Birmingham with my teens I sent my 14 year old - who was complaining of sore lips - into the one in the bullring with my debit card to get a lip balm, thinking it would be 1.99 or something and she'd come out with one of those vanilla stick type things I loved in the 90s.

What she came out with cost about a tenner. I was so pissed off, would have tramped to the Superdrug if I had any idea how overpriced it was.

EightMonthsScared · 19/11/2023 21:21

I hope there is a comments section on the FT site and that those with subscriptions are pointing out their erasure of women etc.

Weirdly, @MsFogi I can see the comments even though I don't subscribe. Lots of comments but only one mentions 'Go woke, go broke' and that went over other peoples' heads. Somebody said in response, 'have you forgotten what their brand is all about?'.

Suspect the FT demographic is largely pale, male and stale and therefore, MenstruGate probably wasn't even on their radar.

OP posts:
Pocketfullofdogtreats · 19/11/2023 21:07

Somehow I missed the JKR thing. I signed up for their emails last year and got a discount. Bought some nice things as Christmas presents. I also used to go in there from the start and spend my first wages on Dewberry bubble bath, but the shop seems a lot smarter and more sophisticated than it used to be.
As for Lush, I hadn't been in there for a while but was looking for a nice wash-off cleanser and they have one that has seaweed and I love it - leaves my skin really soft.

MsFogi · 19/11/2023 21:06

I used to buy stuff from there (for myself and for the dds for b'days and Christmas) but I have refused to set foot in there since they turned on JKR.
I hope there is a comments section on the FT site and that those with subscriptions are pointing out their erasure of women etc.

Grimchmas · 19/11/2023 20:57

I'm sad about the way it has gone.

I didn't know about their treatment of JKR, although I knew they had erased women.

I also can't justify paying it's prices for low-mid range stuff when I can pay less for better quality brands.

Judellie · 19/11/2023 20:46

Never was a fan of The Body Shop but they shot themselves in the foot going after JKR; I'm definitely staying out. Fairly sure most of us will be around longer than they will.......

Ereshkigalangcleg · 19/11/2023 20:39

M&S have done it as well. It was bad enough when they tried to dress us all like building society managers, but then it went mental with the whole lingerie-fetish-market EDI crap and now you need to take your own luminol equipment with you just to try on a bra and knicker set.

Envy not envy