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Feminism: Sex and gender discussions

Bodyshop loses customer support, lol

113 replies

EightMonthsScared · 19/11/2023 10:47

Thought I'd post this for people (like me) who emailed their CEO a couple to years ago about how they were alienating their core demographic, us.

Remember how we were dismissed. Oh well.

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a

The article doesn't actually (sadly) reference the menstruators argument but I think it's got a lot to do with it. I feel like that was a Ratner moment for the company.

How consumers fell out of love with The Body Shop

UK high street stalwart known for its anti-animal testing campaigns in the 1990s has lost touch with eco-shoppers

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a9

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buidhe · 10/02/2024 04:09

They tanked a really good brand. Another 80s teenager here who stopped buying from them after all the JKR nonsense but I'd already noticed increases in price, decreases in quality and a drift away from the principles it was founded on.

YouOKHun · 10/02/2024 01:54

AvacadoFieldsForever · 09/02/2024 23:55

Sermons no but I do want ethical stuff.

Anita Roddick was such a pioneering woman and so ahead of the curve. I’m happy to support free trade or products that were more direct from the producer or vegetarian products or local products or less packaging etc. The woke washing is such a cynical turn off.

Once again I’d guess women lose out as they were predominantly the shop workers.

@AvacadoFieldsForever I don’t think AR was such a pioneer. She nicked the whole BS concept from two Californian women, forcing them to relinquish the name. She eventually paid them off years later.

It was AR who chose to begin an MLM arm to the BS (the now defunct Body Shop at Home), what could be more anti women than choosing a business model that targets women and their social networks and then scams them?

It was AR who was at the helm of BS when it was sold to L’Oreal who still allow third party testing on animals (though they offloaded BS in 2017).

It seems to me that the BS has a great tradition in being inauthentic and showing disdain for its main customers. meanwhile other companies have come along who have stepped into BS’s shoes and are doing a better job. I’m sorry for people losing their jobs but I can’t shed a tear over Body Shop’s demise.

joyjumps · 10/02/2024 00:44

Not surprised, my local is always empty. The poor sales person just stands there looking bored. One time the shutters were down with a handwritten note saying "closed, back at 2pm" Seemed the staff had buggered off for a proper lunch.

LiesDoNotBecomeUs · 10/02/2024 00:32

Not being listened to by a company that had seemed like an old friend was like being ghosted.

It was a company based on well-made products created from simple recipes, and 'doing the right thing'. Its customers (mostly women) loved it for both.

Are they really wondering how they lost everything?
(Losing track of what is right is easy if you only listen to the loudest voices.)

LemonShirts · 10/02/2024 00:05

Fuck them. It’s clear who their main demographic should be and they don’t want them. This is the result.
middle aged women hold the purse strings and they don’t want to sell to them. These are the people who spend their pocket money in BS and would love to spend there again. Banana conditioner and dewberry soap with a side dish of ethical shopping, you couldn’t keep me away. Slag off JKR, you’ve lost.

AvacadoFieldsForever · 09/02/2024 23:55

GailBlancheViola · 09/02/2024 20:41

Perhaps shops and businesses will realise that customers don't want a side order of politics or a lecture or a sermon when they buy stuff.

Sermons no but I do want ethical stuff.

Anita Roddick was such a pioneering woman and so ahead of the curve. I’m happy to support free trade or products that were more direct from the producer or vegetarian products or local products or less packaging etc. The woke washing is such a cynical turn off.

Once again I’d guess women lose out as they were predominantly the shop workers.

HoneyButterPopcorn · 09/02/2024 21:51

I’m sorry they trashed the brand.

TerfTalking · 09/02/2024 21:10

Sorry, not sorry.

GailBlancheViola · 09/02/2024 20:41

Perhaps shops and businesses will realise that customers don't want a side order of politics or a lecture or a sermon when they buy stuff.

MissLucyEyelesbarrow · 09/02/2024 19:23

I'm sorry for the staff but pleased to see the back of the brand, in its current incarnation.

HoneyButterPopcorn · 09/02/2024 19:02

Part of me is sorry - I was a shopper back in the 80s and thought Anita seemed like a good sort.

I last went in a few years back (before that started trolling DV victims and declaring humans could change sex) and saw their latest ‘campaign’ was basically against older/men/white folk in politics (or something like that). I remember thinking ‘oh yes let’s have a 20 year old PM who has never had a job, mortgage or kids’. They seemed to be trying to out-Lush Lush (who I have noticed have closed a few stores near me).

Their stuff went stinky and expensive.

BrimfulOfMash · 24/11/2023 10:38

I wonder how much business Lush took from them as another high st ‘ethical brand’ appealing to young people, and with added unicorns, scent and sparkle.

LiesDoNotBecomeUs · 24/11/2023 00:31

LindorDoubleChoc · 19/11/2023 13:32

I'd like to think it's because customers have turned away after that frightful anti-JKR campaign (and I remember fondly the thread on here at the time) but I think it's more likely to be their very silly prices now.

I'm another who stopped buying after the anti-JKR campaign so I didn't know about the price rise. It was a pity at the time as I liked the products and BS was one of few shops here.

SusanKennedyshouldLTB · 23/11/2023 22:43

SisterhoodNotCisterhood · 19/11/2023 11:51

I stopped buying when they erased women in advertising, social media and even their website. 88 products came up when I searched "men" or "men's" but the search wielded no results when you looked for "Women" or "Women's".
BodyShop has been targeted towards women since its conception but then in trying to be woke instead of just keeping their heads down, insulting no-one and being neutral, they decided to pander to a tiny percentage of the population in the forms of AGPs and MRA's who I don't even know if they do buy BodyShop products.
And to think, the money I used to spend in there.

Same here. I did the same search, was appalled. I have however kept going in on my birthday to cash in my £5 birthday treat. My dh was confused as to why since i was boycotting; but my theory was that i wasnt spending any money and was just costing them money.

Motnight · 23/11/2023 22:22

I was an early customer of theirs, back when their only shop was in Brighton. Stayed with them through thick and thin even when I was broke! But over the last 20 years or so their stuff stopped being unique, and quality dropped as well. As soon as the JKR debacle happened I vowed never to buy Body Shop stuff again.

BrimfulOfMash · 23/11/2023 22:21

popebishop · 19/11/2023 12:25

They have nice products and I shopped there a lot out of habit. Until they used JKR's blog post about her domestic abuse as a chance to tell her to 'educate herself' and advertise vegan bath bombs.

Yep, that was my final straw.

A few years earlier I had a till assistant insisting I had to tell them my birthday, so that they could send me greetings and birthday offers, allegedly. It became quite a stand off and I think I ended up not making the purchase.

I want a shop to sell me products with the qualities I am looking for at a price that suits me. I don’t want them to tell me what to think on any issues unrelated to their product.

Ereshkigalangcleg · 23/11/2023 21:56

YouOKHun · 23/11/2023 18:47

The BS has always been a bit shifty IMO. The original concept was created by two women in California who started a small cosmetic company with a perfumed oil bar, using recyclable bottles. They painted the shop dark green and called it The Body Shop as they had shop space in a car repair business’s premises. Anita R came across the business on her travels. The Roddick’s eventually paid the two women for the rights to the name in the US. So Anita didn’t actually come up with the concept.

For me the MLM arm (started in 1994 as a party plan business; MLM pre internet) was a sure sign that they weren’t nearly as ethical as they wanted us to believe. There are so many people who have been badly ripped off having fallen for the lies coming straight out of Body Shop At Home’s HQ.

Then the sale to L’Oreal. That damaged them hugely. L’Oreal was not a company core Body Shop customers wanted anything to do with. Then the JKR business which was rightly hugely damaging for them as so many women voted with their feet.

I went into one of their shops recently having not gone into one since the 90s (no intention of buying). It was just incredibly bland and expensive for what it was. It was also quite a hostile environment; I was watched like an hawk and hassled. It was empty so I felt very conspicuous and couldn’t wait to leave. Other companies have come along doing things better and time is up for Body Shop, they’ll have to nick some new ideas.

Thanks for this, I wasn't aware of the origins of the business.

DropDeadFreida · 23/11/2023 21:27

WomenShouldStillWinWomensSports · 19/11/2023 12:13

I remember watching a video of Anita Roddick as a case study in the first lesson we did in GCSE business studies in Y10.

The business started out as an idealistic offering that appealed to many people in a sea of cosmetics companies that were all about self-indulgence at all costs. It really stood out.

Putting on my marketing analysis hat for a moment, any business that uses flash-in-the-pan trendy social justice causes like TWAW as a vehicle for getting sales is going to become unsustainable.

Under some of its more recent owners, it hitched itself to stupid causes that its core customer base didn't care about. It conflated "I care about ethical cosmetics production and will pay a price for it" with "I care about every random "cause" going and want overpriced cosmetics to pretend to care about it too." Arguably, their cosmetics production is no longer meeting modern ethical standards, either, with all that plastic everywhere.

Simultaneously, it discredited itself to its consumers with the MLM "party plan" model which is a relic of 1970s Tupperware parties and pushy sales people. I'm fairly sure even Tupperware doesn't do that anymore. The only retail store the MLM party model has worked for in recent years is Ann Summers, and I don't think they do much of it these days either because sex toys are so mainstream now and the idea of a clandestine all-women get-together to talk about orgasms while looking at a catalogue designed for the male gaze doesn't really appeal. It was never going to work with face cream and shampoo!

Their pushy sales people in the 2000s and 2010s put a lot of people off ever going inside their stores. No one likes it when they get targeted and manipulated into buying stuff. It's such a short-sighted strategy (and yet lots of companies are still doing it today).

The social justice crowd are perpetually looking for the next new thing, it has to be young, trendy, an underdog that is taking on the bad guys in Big Business, and the Body Shop isn't that and hasn't been for a long time. They sold out many years ago when they were bought out the first time and they have sailed on their origin story instead of actually doing anything to change the world recently.

I just wish these sort of companies would advertise for a new marketing strategist when they get bought out, there's so much that could be done to save the brand, but they're too busy listening to idiots who don't know what a woman is.

Edited

I agree with your point about companies hitching their wagon to every social justice cause. Take everything else out of the equation and it just feels so cynical and lazy to me, just turning with the tide without an actual moral compass.

That's what made The Body Shop so unique in the first place-it stuck to its guns when it came to ethical consumerism. What they could have spent the last few decades focusing on is still that writ large. Or they could have picked one area of focus under that banner - say palm oil - and focused all their efforts on campaigning against that. But no, it's just whatever is being shouted about the loudest that month.

If you stand for everything you stand for nothing.

Baldieheid · 23/11/2023 21:13

I loved the body shop scented oils, particularly one called Chypre. The wee glass jars of lip balm and the vitamin e cream too.
Now, it's hideously overpriced. I've hated the shops for decades - those horribly aggressive sales staff pursuing you round the store drove me right back out of the door.
It's lost its way, its lost its customers and in the current incarnation, will be no loss when it finally implodes.

YouOKHun · 23/11/2023 19:37

@InflagranteDelicto I think you’re right. I can’t imagine it surviving. I had heard that Body Shop at Home was the healthiest bit of the business but I find that hard to believe as it’s burned through its victims and those that haven’t already been burned by the BS MLM and are unaware simply don’t have the cash to speculate on a spare bedroom full of body butters (they then can’t sell) and become their own best customer.

InflagranteDelicto · 23/11/2023 19:20

I'm another who loved the Body shop as a teen, wouldn't go near it now. Likewise lush for all the reasons above.

On a tangent though - they've been bought by Aurelius, the same company that bought Lloyds Pharmacy. The body shop will be gone within 18 months, I'd put money on it.

YouOKHun · 23/11/2023 18:47

The BS has always been a bit shifty IMO. The original concept was created by two women in California who started a small cosmetic company with a perfumed oil bar, using recyclable bottles. They painted the shop dark green and called it The Body Shop as they had shop space in a car repair business’s premises. Anita R came across the business on her travels. The Roddick’s eventually paid the two women for the rights to the name in the US. So Anita didn’t actually come up with the concept.

For me the MLM arm (started in 1994 as a party plan business; MLM pre internet) was a sure sign that they weren’t nearly as ethical as they wanted us to believe. There are so many people who have been badly ripped off having fallen for the lies coming straight out of Body Shop At Home’s HQ.

Then the sale to L’Oreal. That damaged them hugely. L’Oreal was not a company core Body Shop customers wanted anything to do with. Then the JKR business which was rightly hugely damaging for them as so many women voted with their feet.

I went into one of their shops recently having not gone into one since the 90s (no intention of buying). It was just incredibly bland and expensive for what it was. It was also quite a hostile environment; I was watched like an hawk and hassled. It was empty so I felt very conspicuous and couldn’t wait to leave. Other companies have come along doing things better and time is up for Body Shop, they’ll have to nick some new ideas.

ThePeachIsSoUnusual · 21/11/2023 15:22

If I were her, I'd have been fucking petty and bought them up so they'd have to answer to her. But I'm a bit of a bitch like that sometimes.

😂💪😁