The worst cervical cancer campaign ever...

I am one of the women that a campaign like this is aimed at. I went to one smear test years ago and have never had another one.

I have strong reasons for not going. This campaign does nothing to dispel them, if anything it shows how completely out of touch they are with why some women don't go to their smear tests.

Perhaps a high-viz campaign with footballers from Liverpool, Everton, Man U and Man City attending smears would help get those 'all people' stats moving in the right direction in the NW.

In that case, you dint add a série of crossed legs to it though

I can't see replies but almost 170k views with only 31 likes is telling.

So desperate to virtue signal they don't even realise that using the word people makes their stats pointless.

My first reaction was to think ‘oh an advert for screening STD’….

Its crap. Absolutely crap

But if keep em crossed alluded to fingers/luck, they spoilt it by including the crossed legs, which has a completely different connotation (actually usually it means needing to go to the toilet, but in the context of smear tests it's crass and completely misses the point of the real reasons women are reluctant to have smears).

A significant number of the WOMEN missing their appointments will be trauma-impacted. Sexual assault can make it incredibly difficult to have a medical appointment like this. Far more, I assume than transmen. So the whole 'nudge nudge ha ha uncross your legs ladies' nonsense might actually decrease participation.

And don't get me started on the Barbie high heels mannequin legs.

See this is how I read it.

Everyone I know says ' keep em crossed' rather than keep your fingers crossed, it was the first thing I thought, I don't think it's stretching

Was that campaign designed by men? I can't imagine any woman who has experience of smear tests and understands the hurdles that need to be overcome (embarrassment/discomfort/pain) would come up with that. Although to be fair, I can't imagine any male health professional who understands the hurdles would come up with that either.

To give them a crumb of the benefit of the doubt, perhaps the "keep 'em crossed" line is supposed to allude to keeping your fingers crossed for luck, ie don't rely on luck not to get cervical cancer, get tested instead? But I'm really stretching on that one.

Yes I saw the legs. But I read ' keep em crossed' as a play on words. That's just how I saw it.

I am offended by a lot of the easing of women and lots of advertising I do find insensitive etc. I'm just sharing that personally I don't see issue with this.
It makes people look, it's advertising

I disagree... people are taking pictures of it and talking about cervical screening on a predominantly female based forum so seems to be getting the message across and hopefully some ladies will go for their smear test as a result of it

In the interests of fairness I checked their last campaign for testicular and prostate cancers. We can rest easy ladies, appears “people” don’t get those cancers, only men.

Sorry re typos

At least they are getting thoroughly ratioed on Twitter.

It's crossed legs, not fingers.

You might notice the crossed 'sexy' legs protruding out of the advertising boards.

Trans women are men and are sent and appointment as their sex on the it primary care notes is recorded as female. Trans men, who have a cervix are NOT sent for because they are recorded as male

Don’t they do any research? I find it hard to believe a campaign like this will reach those reluctant. If anything it’ll make women who haven’t had one worry about what it’s like.

I actually don't personally find it offensive -ducks for cover-

Don't keep them crossed ' fingers crossed everything will be fine'

1/3 people didn't attend their appointment

Men won't have been sent an appointment so aren't included in the statistic. Yes it could have said women I suppose.

The north west cancer research website (who this campaign is run by) mentions women repeatedly, in its cervical cancer section too

Ah right. So you think that people who don't even want to identify as female are best targeted by a hyper-sexualised campaign, focusing on women spreading their legs?

I hope they're getting on those 3 out of 3 men not turning up for their cervical screening.

Wtf

I'm offended by all the above, plus the mangled SPAG in the fourth line. Is it a missing full stop? Should it be a comma followed by a lower case l? Doesn't anyone check anything anymore?

Well, about half the people aged 25-49 won’t be attending because they don’t have cervices, and that’s well over one third so…

It’s really important to ensure trans men access smears. The way to help that is to do targeted advertising via LGBT groups and media, not to eradicate the word woman.

I can’t count the ways I’m offended by this!