Disappointing from Modibodi

I think I am with you on this.

Bizarre advert, Id scroll on assuming it's advertising mens undies

There is a men's section for people who menstruate. So clearly they sell underwear for men who don't have a penis and testicles.

Oscar is also - being an adult - shown in the adult section. Admittedly, they no longer seem to have a completely separate teens bit (what used to be ModiBodi Red) but for anyone worrying about the influence on girls - it’s quite possible they’d not see Oscar, especially if they need the smaller sizes so are shopping by age 8-10/10-12 or are just used to buying (or being bought for) by age so would get 12-14 over the adult size.

(Shops not doing period pants in small sizes is incredibly irritating. UniQlo do girls’ period period pants but have never had them in stock when I’ve looked. Everywhere else, despite an increasing number of girls starting their period in the last couple of years of primary school or even Y4[/P5/Y5 (NI)/3rd Class (IE)/3rd Grade (US, CA, AU)] period pants are limited to the women’s section. Despite the fact they’re perfect for girls just starting; & cheaper ones would bring their use within reach. ModiBodi prices for a growing child?! Well, I’m well aware there are people in the fortunate position of being able to afford it. Beyond the reach of most though.

Perfectly in agreement. This isn't like a man being used to sell sports bras (Nike)

A non issue for me.

Periods are stigmatised enough already, you don’t need to make it even worse for people.

This model appears twice on page 3 of 4 on their website. They are in the market of selling "period pants" and the vast majority of the models are women.

As well as the basic category of "women who have periods" there are other categories of people who might have special knicker needs. There are pregnant women, post partum women, babies and men (wearing pants designed for male incontinence issues) who appear before him.

It's fine.

That’s why I feel ok with this - that’s exactly what they do. There’s a drop-down menu right below the pic and you can select from loads of different women to view on different size / shape bodies.

@NeighbourhoodWatchPotholeDivision I don’t think I need that at all. I find “Offence” so weaponised now that I almost prefer just a change in behaviour without comment.

They may well have done.

However, I won't be quietly forgetting the insult. I won't be shopping with them unless they offer a sincere apology. Said apology will need to acknowledge that they insulted and demeaned women.

Tiny,small breasts yes.
A full bushy moustache, really 😂

Certainly.

https://www.allure.com/story/women-with-pcos-facial-hair-beard-interviews

Facial hair that they can twiddle to that extent?

(sorry the quote button didn’t work but this was in response to this PP talking about how women can have facial hair and flatter chests)

I'm boycotting modibodi for being 3 times as expensive as the perfectly serviceable Sainsbury's own, and less comfortable.

I see this kind of thing now and all I hear is 'oh we're so cool and progressive and edgy'.

And grimace and go away. It's like running into a bore at a party or someone who wants to demand to know if you're saved.

Lots of women have facial hair and small breasts. To be pedantic.

Do modibodi still call women menstruators? I thought they’d just removed it quietly.

If you're medicalised such that you grow a moustache, do you have periods? Does anyone know? Because it does look like glamorising transition, which isn't without consequences (vaginal atrophy, I'm sure I've read). I'm not sure it's nothing to see, move along exactly b

Well put!

I'm already boycotting modibodi for calling women "menstruators". If all they'd done was market themselves like this to female transitioners identifying as men, I wouldn't be bothered. Specific targeted campaigns at particular market segments are fine; dehumanising women is not.

Yes a woman but a trans male is such a small part of the cohort of women; if this is their only picture for this product then they are missing a huge part of their target purchasers: it would be more inclusive if this pic was part of several different types of women shown wearing this product

He‘s a trans man. He needs period products. What is the issue? Nothing offensive on show.

What’s the problem. The model is a trans man; someone who may menstruate and use modi bodi products. He is part of their target audience just as much as you or I.

The model is a trans man, and there are surely trans men - female people - who have periods, so I don’t think this is an issue. The website also shows how the pants look on different body sizes and tbh I really wish more websites did this!

I'm sure most people looking at that will see " a man " completely flat chest and moustache !

So how many women do you know like that?

It's only the people who are aware of the situation who'd look closer and realise, its a biological Woman, albeit one who's taking male hormones.