The DT has an article about the problems The Body Shop is having. Whilst it is no doubt right that it has had troubel finding its way post-Anita Roddick, I do wonder how much pissing off many women in their 40s and 50s who loved it as teenagers but don't believe in gender identity or some of their other political stances has affected them.
I have not bought a single thing since they mocked JK Rowling for standing up for women. It was my go-to place for small pressents for women and teenage girls. I bought stuff for me there too. Now not only do I not buy there any more DC and MIL know I won't shop there and have stopped buying me things from there too.
Gender is not mentioned in the article but many of the comments point it out as an issue.
"Amid dwindling sales and profits, the chain’s Brazilian owners Natura & Co are considering selling it off – just six years after buying it for €1bn from French beauty house L’Oreal.
“It is no exaggeration to say that 2022 was the most difficult year in the history of The Body Shop,” Natura & Co, which also owns beauty business Avon, said in its most recent annual report. “An extraordinary set of external factors significantly disrupted the business.”"
https://www.telegraph.co.uk/business/2023/08/30/body-shop-lost-grip-britain-beauty-market-lush-rituals/