Dylan Mulvany and Maybelline

I don't have a problem with Dylan wearing makeup. I do have a problem with Dylan's sexist portrayal of womanhood.

I don't think sexism is a good look for any brand and I'm surprised Maybelline wants to be associated with it.

I don't have a problem with Dylan marketing makeup. She wears make up, she's good at it, she's in the public eye = all fine by me. The Nike sports bras are different - she doesn't have the breast tissue that the majority of the female customers do and she also didn't appear to be sporty/experienced with that activity. But, this was Nike's fault, not Dylan's. All she did was accept a lucrative job offer, like most people would.

Make up? Meh. I'm full on GC but can't get excited about make up.
Mind you Dylan does come across as deranged in that Maybelline clip

sometimes….but I’ve also never understood the ‘i think someone on the thread was rude so that means I can be rude too’ business

honestly feels a bit like something one of my children would have said

This is correct. It is all fake diversity-washing. And so they all need to tick the box so they all jump on the back of Dylan. It’s lazy box ticking marketing.

I don’t care about Mulvaney being used to advertise make up. He wears it, so I don’t see the problem. Whether this translates to more sales is going to be interesting to see.

Sports bras and tampons, OTOH is pretty offensive.

Pearl clutchers, that's another one 😁. Used by misogynistic minimisers everywhere.

Maybe also have a look at what kind of people agree with you on this issue as well. You are who you align yourself with. The protest in Melbourne attracted actual Nazis and now you have gun toting macho men blowing things up in agreement with you.

Lol, Let Women Speak isn't a protest. That's probably why you're confused. TRAs were protesting women speaking. It is they who attracted the neo Nazis. The neo-Nazis had no clue who Posie even was.

I'm not surprised you're confused again tho. Anyone who attempts to equate a catastrophic loss as an increase in revenue, can clearly have their opinions dispensed with.

SkyandSurf, imagine that white people regularly augmented themselves Rachel Dolezal-style to present themselves as black, and were everywhere in black spaces, insisting all genuinely black people addressed them as black.
Imagine adults IDing as kids, ditto.
Imagine fully-able individuals IDing as having disabilities and taking opportunities away, gaslighting those truly disabled.
Throw in the psychological distress of your group identity being nothing more than currency.
And the ramifications in wider society from the egress into safe spaces.

So the anger with DM is not just Nike BudLight Maybelline per se, it's this most visible manifestation of the total grind that females are subjected to, and the industry wide corporate slap in the face.

You're welcome to not see this is an issue, any woman can wear a Nike sports bra in the morning and get pissed on Bud Light while applying Maybelline as poorly as DM does in this video, just don't judge other women for feeling their core group identity is under sustained assault.

But DM wore a sports bra, felt good in it, and became one of ~literally millions ~ of people acting over the top to get hits on social media, so I guess that's the thing that will bring society down.

Rachel Dolezal felt good about presenting as black, but apparently that was very much not OK. * *

Depressing but true!

By that logic you're busily aligning yourself with 'out' child sex offenders, homophobes, racists, misogynists, and those who believe in arming trans people, breaking the skulls of women who dare to turn up to a women's event, kerb stomping, raping and murdering those who speak for women's rights and say no to men...

I think possibly your glass house would benefit from you putting some stones down.

@Datun please look at some of the phrases used on this thread alone about DM before you clutch your pearls too tightly about the phraseology used by those disagreeing with you.

Maybe also have a look at what kind of people agree with you on this issue as well. You are who you align yourself with. The protest in Melbourne attracted actual Nazis and now you have gun toting macho men blowing things up in agreement with you.

But DM wore a sports bra, felt good in it, and became one of ~literally millions ~ of people acting over the top to get hits on social media, so I guess that's the thing that will bring society down.

I agree.

The absolute shoving of this down everyone's throat with the mask increasingly hanging off in tatters, has coincided with the general public starting to catch on and become increasingly less willing to swallow.

Twill be interesting to see how capitalism responds when the overwhelming response to their value enforcement ramming on customers results in customers fed up and bored of it all, walking away and taking their money with them. The Labour party are experiencing something very similar.

Really, too bad feminism really is dead and buried amongst younger women.

If they genuinely believe DM is a role model for them, that's very sad.

Time for Gen Alpha to grow up, mock their older Gen X siblings, join up with older women (and men) who are royally pissed off with this malarkey.

Can woke capitalism survive on the purchasing power of the 18-35 cohort if their brains stay addled in years to come?

I think I'm too laid back to care about these things but I'm wanting to be educated here. Thank you!

Of course are.
😉😁😁

IIRC, stats showed an uptick in younger women buying Bud Light after Mulvaney's advert.

That was outweighed by an enormous downturn in the product's usual audience, hence the $6billion loss.

But if your target market is younger women, perhaps its still making sense to use Mulvaney to market your product.

Only 10% of teenage girls do sufficient exercise. Seeing him prancing round in sports bra and leggings promotes a body image (no curves or bust) that most young women won't meet.

A Sports bra should prevent excessive bounce - hardly needed when he's got no bust!

They should promote women's sports wear by showing females doing sport, not some attention seeking bloke. The fact they ditched sponsoring female athletes that got pregnant tells you everything you need to know about the misogynistic attitudes of these companies.

I've worked really hard to not believe in "thin ends of wedges", ulterior objectives etc.

But right now, it's impossible to believe anything other than this is a concerted assault.

Are we really to believe that Maybelline, after seeing what happened at Nike and Bud Light, $6 bn knocked off latter share value, would still go ahead as a normal commercial practice or sane decision making process, in using DM front and centre, seeing the previous fallout?

Are we really to believe that this is just some hip trans friendly SM manager at Maybelline reading the room wrong, and senior management are unaware or caught wrong-footed?

Because I certainly don't. Not anymore. Now I see this as a concerted assault by woke capitalism, not just on women and girls, but on the whole of society, happy to absolutely snub it's core base to appease the Denton's trojan horse playbook, and the Black Rock augmented corporate equity and diversity index.

We should be very very afraid.

Thanks for this link.

I listened to it with an open mind, including the sponsored advert stuff, and although I disagree profoundly which Allie Beth Stuckey's anti-abortion position, I thought it was an interesting discussion with some plausible food-for-thought. A few years ago I'd have thought 'total tin foil hat' but having become familiar with the sheer fucking lunacy on the Human Rights Campaign website, I'm no longer so sure.

Both ABS and JL are pretty articulate and knowledgeable and it really puts into perspective just how thick the extreme gender ideologists sound by comparison.

DM's sexism is not a value I align with, so I won't be purchasing brands that choose DM to represent them.

I would feel the same had Maybelline chosen to use a known racist or anti semite to represent them, but in this case it happens to be a known sexist.

It's a shame Maybelline chose to endorse sexist and regressive ideas about gender and makeup instead of taking the progressive view that men can enjoy makeup just as much as women can. Especially since the latter opens up a much bigger market!

Perfect

I don't find the make up ads offensive, but I do find Dylan irritatingly offensive, that stupid faux feminine shtick gets old very quickly and surely wouldn't encourage anyone to buy the products.

Not the point of this thread at all, but with a full face of make-up Dylan looks weirdly like Emily in Paris.

I guess so.

aligning values is another odd one.

If someone criticises women for criticising a male for mocking women, are they aligning values with all misogynists?