We don't know that young women see Dylan as a 'role model'. There is some evidence to suggest Dylan is a role model for anorexics, unfortunately. Theys name has been attached to various 'thinspo' posts.
I've found some of Dylan's posts mildly amusing. Theys a vaguely feelgood, fluffy, comedian, I guess.
Of course many women will note the undercurrents of sexism and offensive stereotypes and bristle at that. But I guess plenty of others see the superficial daft hiya type of schtick and enjoy it.
And a kind of feedback loop can be created by the use of the products themselves, so in a way we can say that as Dylan is marketing the products, the products are also marketing Dylan.