Official Complaint to Mumsnet

Me too. I'm also a Volvo owner (covering all bases!).

I'm not a womb-haver but I'm still a woman fgs!

The vibrator advert sounds grim, the only adverts i see are for chocolate cake in a mug - they know me well 😂

I'm not surprised that there's an advert for a vibe, this is an excellent resource to market to as posters are largely women.

But, by that logic, vulva-Havers/people with a womb is going to get the largely women posters backs up!

There is no need to twist language to sell sex toys to women. Unless you don't really want women to buy the product of course! Like the way the new tampon companies alienate women with their weird language choices.

I think the language is going to make women angry, which isn't great when you're trying to sell something!

That can just fuck right off.

I don't have an issue with the ad existing but I don't much care for the blurb that accompanied it. The idea of it being aimed at not just new mothers but brand new postpartum women doesn't sit right with me. When I had DS the very last thing on my mind was a vibrator. If you think there's a need for a vibrator for mums then I guess go for it but the suggestion that women who have just given birth need to get back to it asap is not pleasant. There's lots of support a woman who has just given birth needs but a sex toy is not it.

Honestly I think they must be trolling MNers with their stupid “vulva owners” language. If you look at the other toys they don’t have that sort of language - they either say women or they just refer to the vulva itself.

looks like they done it on purpose to piss people off.

🤣

Spice up your life, Volvo owners

Agree!

I remember when this was in the research stages and there was a poll asking users what it should be called. One of the options was "The Postman" which I thought was ridiculous but harmless. Plastering it everywhere and describing WOMEN as "vulva-owners" is beyond stupid. Also it's hideous and I don't want to keep seeing it every time I open mumsnet to read on a long train journey or with my kids sitting next to me

Read that as Volvo owners and thought driving was going to get a lot more interesting

Agree with OP.

This isn’t appropriate advertising for this site, and you shouldn’t need us to tell you that.

I also object to the ridiculous language used by this company. Tell the penis people and their handmaidens we are WOMEN and if they don’t understand that, they shouldn’t be advertising on a site for MOTHERS.

As a woman without a womb due to hysterectomy I find this terminology extremely offensive. Not cool Mumsnet.

It looks like an aiwick air freshener.

Also I can't see people with wombs on that add but wtf mumsnet?

The use of vulva owners is deeply offensive and I don’t think sex in motherhood has been taboo for at least the last 30 years!

Ok so that's not appropriate. I'm glad I use the app.

Do mums actually even have the time to get themselves off? I don't

So women who've had a hysterectomy are not allowed to use vibrators?

Also offensive to say that sex in motherhood is a deeply held taboo.

Deeply misogynistic.

It also looks like a mini vacuum cleaner.

@dirt

Advert link

while we are at it, could we have an option to "hide" specific "promoted by mumsnet" headlines that appear interspersed with real chat threads in the Active Conversations list. I am fed up with coming up with excuses for why I am not going to click on the "toys for the bedroom" headline. I know full well what the article will be about but children do catch glimpses of what's on my screen if I am browsing mumsnet while they have something inane on tv, and kids think its going to be an interesting article about toys rather than all this boring mum sstuff. I can hide normal threads but if a headline is "promoted by mumsnet" there's no way to avoid it being on screen.

Yes, I don’t like it either. It shouldn’t be on mumsnet!!!

Mumsnet have teamed up with some company and are making vibrators for "vulva owners"

“For mothers and all vulva owners” is beyond offensive.
It also makes no sense. It’s really like someone was actively attempting to write the stupidest thing they could think of.

I don’t mind advertising products for personal pleasure but I object to companies like this contributing to the erasure of the word woman but hiding behind the supercilious message that they are “breaking the taboos of motherhood”.

What's this about? I use the app and I've no idea