Please or to access all these features

Site stuff

Join our Innovation Panel to try new features early and help make Mumsnet better.

See all MNHQ comments on this thread

Unsettling advert - picture of an infantilised woman

35 replies

PikachusSmarterBrother · 24/12/2022 09:00

I find this advert really unsettling - it looks like an infantilised / vulnerable woman to me. So, I just wanted to flag this.

Unsettling advert - picture of an infantilised woman
OP posts:
New posts on this thread. Refresh page
RudsyFarmer · 24/12/2022 12:28

LadyKenya · 24/12/2022 09:42

Maybe because there is so much of it on here. Ever thought about that?

Your perception is your reality.

AutumnCrow · 24/12/2022 11:20

Try uBlock Origin. I have it on my laptop and it makes for a much nicer experience.

42isthemeaning · 24/12/2022 11:04

It knows we're talking about it!
On my thread it appeared all the time.
I'm using the app.

Puddington · 24/12/2022 11:02

I don't think it looks like ahegao tbh (which is a very distinct look!), it's just a quote-unquote "beautifying" tiktok filter (which teens and young people love) and she's looking upwards. I personally don't see her as looking vulnerable but I would definitely second the suggestion of adblock OP. I don't see any ads on the site at all with it.

Namechangerr1 · 24/12/2022 11:01

It's so creepy. It went away for a while for me but now it's back!

PikachusSmarterBrother · 24/12/2022 10:53

It's actually putting me off MN as well.

OP posts:
Smurhee · 24/12/2022 10:31

Can you get adblocker on your phone? This ad now appears in every single thread over and over again. It's putting me off Mumsnet. The image disturbs me

Wonnle · 24/12/2022 10:28

I've got Ad blocker and don't see any of these "adverts" at all 👌

Smurhee · 24/12/2022 10:24

All the ads on this thread bar one are this ad. It's for TikTok which I rarely if ever watch, so I don't know why it comes up so often for me

Unsettling advert - picture of an infantilised woman
42isthemeaning · 24/12/2022 10:23

PikachusSmarterBrother · 24/12/2022 10:13

I didn't see your thread @42isthemeaning!

It's called 'To ask Mumsnet to get rid of...'
I can't link it on the app unfortunately.
I am glad I'm not the only one who finds this ad a bit disturbing. I'm not sure how it would sell TikTok though I guess it's got me talking about it, so...!

Footle · 24/12/2022 10:19

I've been seeing this for several days, maybe longer.

PikachusSmarterBrother · 24/12/2022 10:13

I didn't see your thread @42isthemeaning!

OP posts:
PikachusSmarterBrother · 24/12/2022 10:12

Oh, I didn't expect many replies.

Thanks MN, I'll see if I can get the URL. Or maybe someone else on the thread that doesn't like it can if they see it 🙂.

OP posts:
mumda · 24/12/2022 10:00

WomanhoodIsABirthright · 24/12/2022 09:24

I don't get how MN don't know who is advertising on its site 🤔

The ads are mostly aimed at you rather than being generic Mumsnet ads.
Your personal history of browsing determines many ads.
I saw a lot of chicken feeder advertising 6 months ago as I'd been researching them.

Notanotherone6 · 24/12/2022 09:58

Never seen it personally, but women seem to like putting these shitty filters on themselves. Can't see the issue really.

AutumnCrow · 24/12/2022 09:48

AdSense has recently decided that I really really want to buy £730 men's boots. I honestly don't.

LadyKenya · 24/12/2022 09:42

RudsyFarmer · 24/12/2022 09:38

The jump to racism is just constant on here.

Maybe because there is so much of it on here. Ever thought about that?

IncompleteSenten · 24/12/2022 09:40

WomanhoodIsABirthright · 24/12/2022 09:24

I don't get how MN don't know who is advertising on its site 🤔

They're AdSense.
The site puts code in the page and ads are shown that are based on the person viewing its browsing history (unless they have that turned off, then it's random stuff).
It's not the same as the advertisers that directly pay Mumsnet to place adverts.

Unsettling advert - picture of an infantilised woman
RudsyFarmer · 24/12/2022 09:38

The jump to racism is just constant on here.

picklemewalnuts · 24/12/2022 09:36

@PaintByLetters Ahegao.
It's not racism to refer to a Japanese word.

picklemewalnuts · 24/12/2022 09:35

picklemewalnuts · 24/12/2022 09:35

No, not racism. It's a Japanese, anime type thing. I can't remember the Japanese word for it. I'll look it up and get back to you.

@PaintByLetters

picklemewalnuts · 24/12/2022 09:35

No, not racism. It's a Japanese, anime type thing. I can't remember the Japanese word for it. I'll look it up and get back to you.

PaintByLetters · 24/12/2022 09:32

picklemewalnuts · 24/12/2022 09:27

I get that one too, and agree it's disturbing.
She's looking up in appeasement, has that weird Japanese fake orgasm face on.
Babified features- big eyes.

But your racism isn't disturbing in any way at all 🤨🤨

42isthemeaning · 24/12/2022 09:27

It's an ad for TikTok, by the way.

picklemewalnuts · 24/12/2022 09:27

I get that one too, and agree it's disturbing.
She's looking up in appeasement, has that weird Japanese fake orgasm face on.
Babified features- big eyes.