Random videos of 'Amy' in threads...

I could tolerate ads being on the right hand side and the top of the page but now there’s whole borders of ads and Ami.....

Overkill.

I don't know who the lava cake making lady is, but I watched it So You Don't Have To and she herself only mentions 'kids' not babies or toddlers.

Mind you I wouldn't feed that sugar bomb to small children either. Sod that mess and explosive heat. They can have a club biscuit.

Ok so if she’s staying I’m using the site at the absolute minimum. No more browsing topics, just the ones I’m really interested in

Well done mumsnet 👏👏👏

Trying to remove it from sensitive topics isn't going to work.

This looks like someone has included it in their post where they offer condolences to a poster who has shared how they lost twins.

WTF is that disgusting cake recipe? Chocolate, tomato paste and marshmallows? Who would subject their own digestion to that, let alone that of a weaning baby?

So we have to pay to stop seeing this thing? That is incredibly disappointing. It's intrusive, impossible to stop it autoplaying, and a total waste of bandwidth. I really urge you to think again MN. I'm sure I am not the only one who will be reluctant to use the site if we have to deal with this on every single thread.

Thank you Sonia :)

As others have said - really annoying.

It's misleading as it appears as part of someone's actual post.

When viewing on my phone (using the web site rather than the app, because the Android app is so crap - but that's a different thread) I can't scroll down until it is fully loaded which takes ages.

It is completely irrelevant to me as my DCs are late teens.

It is very bad advice - all that sugar in a weaning recipe!!

I don't use an ad blocker - I'm not willing to pay for premium so I feel having the ads 'pays' for using Mumsnet. However, this one is making it almost unuasable.

Having had a look at the adverts, I think it's also very strange the way they're juxtaposed and labelled and not fair to Ami, the lava cake lady, or the posters who end up with them embedded in their posts.

For example, I don't think Ami has anything to do with lava cake lady. The lava cake lady's recipe is labelled 'easy weaning recipe' on my MN screen, but she never says that herself in the video. She might be horrified by it. And it does look at first glance like Ami is promoting it.

Btw, MNHQ, in order to see lava cake lady make her ramekin of absolute kak I had to watch a tampax advert, which was certainly a lot of 'fun' for someone still recovering from a hysterectomy.

So we are stuck with it unless we subscribe to Premium ?

No sorry, that’s me out I’m afraid

Yep it’s annoying

Very intrusive and also misleading. It looks like posters are linking the video.

@soniamumsnet Can you at least stop embedding it on to a users post. It seems pretty rude to me to do it like this. Especially as sensitive posts can appear right across the boards.

If I'd posted something and ended up with everyone scrolling past my post to avoid the advert I'd be pretty upset.

We're making sure this doesn't appear on sensitive topics. Just to let you know that this ad doesn't appear on Premium

Um I'm not trying to be unkind but maybe you should concentrate on removing it from all topics as you'll never actually be able to prevent it appearing on a sensitive thread that's posted in a high traffic area like AIBU.

Also it may not be your intention as you're obviously just trying to clarify a pp point but this post totally comes across as if you dont like it the only way to make it go away is to pay.

I had the same with another ad once before which had the same sideways scrolling feature. It's because when you scroll using a thumb on a phone, it's not a straight line up but more of a curve.

The scrolling issue is because you can scroll sideways on the ad itself. So when I try to scroll up using my thumb on a phone, if I land in the wrong place it tries to scroll the weaning videos instead of scrolling the page. Annoying.

I've been getting Ami for months - why is she new for some posters? I don't even know what she's selling because my sound is muted.

I've been blaming her video for my increased data use. I assumed it's a standard Mumsnet advert and was thinking of signing up to Premium to get rid if it but a PP said subscribers see it too, in which case there's no point subscribing. I was willing to pay to stop seeing Ami!

Shut up Ami. Nobody will ever buy your baby monitor, your cake is gross and everybody already knows how to make an omelette and stew some fruit. Go and get a proper job.

Sick of the sight of her. I can't stand vloggers anyway.