Advertisers pulling because of swearing

Also the National Trust really don't know their demographic if they want to not be associated with Mumsnet

Lucysky

..oops... is "thin skin" disablist? There is probably a condition of very very thin skin, like the "egg shell skull rule" in law... there I've blown it again."

Don't be a dick.

I don't get it. Mumsnet isn't the one swearing, the posters (in other words the consumers) are swearing. So we're not Offended by the association of swearing and their brand!

But these same advertisers are more than happy to advertise in the Daily Mail?

Swearings bad but sexism, racism, homophobia, Islamophobia and promoting hate is ok?

Cognitive dissonance?

I agree with the poster who suggested that it doesn't fit the 1950's view of women that most advertisers still seem to hold dear.

It has nothing to do with intelligence- I work in the City and some of the most intelligent people I have worked with have been the most foul-mouthed.

Obviously they not researched site well as its not just mums that use this site

Well given that most of newspapers get their stories from here and not from the site where it's all rainbows and unicorns. Those advertisers are missing a trick.

I do a lot of online shopping and many of times I've seen the stamp 'as voted best/tried etc by mumsnet'.

My FB full of swearing. Don't like it they can fuckoff, I swear in real life especially when ranting but know how to rein it in when in presence of the Queen.

"The result showed that people who could name the most swear words within a minute also tend to score higher on an IQ test."

www.google.co.uk/amp/www.independent.co.uk/news/science/intelligent-people-tend-to-be-messy-stay-awake-longer-and-swear-more-a7174256.html%3famp

The TES forums died when they became heavily moderated.
MNHQ would have to decide whether swearing damages their brand.

They've said that they stop quite a lot of adverts from brands MNetters wouldn't approve of so I'm not sure how bothered they'd be about prudish advertisers.

My adverts broke for a while the other day. I just had a tiny sad face on grey at the top. I enjoyed that time very much

My dad used to say that swearing was for those of limited vocabulary. To which we would cry in unison 'bollocks!' Poor dad, he tried...

What I resent is advertisers laying down the law-"you be good girls and not be rude or we won't give you our pennies" MN is Sweary (boo sucks to those it offends) so if you don't like it off you trot.
Personally, I think advertisers should be proud to be on a site that supports, empowers and helps so many women.
(NT for me can bog off, but that's a different matter)

being sweary does not mean the swearer is less intelligent. being non sweary does not give you a higher IQ.
No, but swearing doesn't add any information, and is not acceptable in many places, so while i don't mind it too much, I don't really get why its so important to people as a mumsnet 'right'?

..oops... is "thin skin" disablist? There is probably a condition of very very thin skin, like the "egg shell skull rule" in law... there I've blown it again.

I never swear but I am happy for people to say anything they like on line just about. It is censorship which is our enemy most of the time. Mrsm, I can live with the ageism.
I would just like more tolerance all round for people's different opinons when politely stated. Some people dislike me because I vote Conservative for example or think it is in most women's interests to work but we do need to ensure that people can express views even if they upset some people with very thin skins.

This worries me. I used to be an avid user of the Lonely Planet Thorntree forums (waves to any TTWT & YC graduates out there). When the BBC took it over, they closed down the whole thing, had a massive cull of all threads with swearing or topics they didn't like and refused to reopen some of the sections that were the most active on the site.

There was a mass exodus of regular posters and looking at the state of the forum now, it's unbelievably heavily moderated with nothing but sycophantic responses permitted and debate is shut down as not being in accordance with the rules.

The abandonment by advertisers shouldn't be an excuse for MN to bring in massive moderation.....

Not remotely fussed about the swearing on here, but agree entirely about the ageism. It's really offensive at times and nothing is done about it.

Jus now I've hd fucking Talk Talk and Clarks .

Are you kidding?? I came here from 'the other one' 😉 because of the swearing!! So much better to be able to express oneself with vulgarity.........

Read my link upthread.

Oikywank has made my day too (my phone is less impressed though)

Oikywank oikywank oikywank oikywank

I hate the sexist and horribly ageist posts. Ageism is against Mumsnet guidelines but it is rampant on here and even if reported is allowed to stay. Some posts are really distasteful and use sexist and ageist terms of abuse as a way of bullying other posters.

BankWadger

I've just learned the term OIKYWANK & it's making me happy. Apparently my phone thinks that merits capitals too.

(I see my own name so often I can't read wankbadger correctly anymore )

I have clearly impressed your phone Empress 😂😂

Oh the irony. A Times article you can't read without paying on MN, which anyone can see for free. If you were an advertiser which site would you prefer?