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Advertisers pulling because of swearing

187 replies

Paffle · 19/08/2017 07:55

Fuck me, MNHQ, is this true?

Top brands pull ads as Mumsnet users turn the air blue

www.thetimes.co.uk/article/934464e8-844f-11e7-aad7-35a38ccd3007

I completely get brands not wanting to be associated with racism, sexism, disablism etc - all of which are rightly banned on MN. But are people that bothered by swearing?

Please tell me you're not going to ban swearing, MNHQ!

OP posts:
glenthebattleostrich · 19/08/2017 14:23

Better that I rant and say my MIL / DH / DD / person in front of me who is being a bit irritating when I have PMT / arsebadger who got the last bit of carrot cake which is the only cake I really wanted etc is being an arse or fucker and swear a bit on here than say to any of the listed people you are being a fucker.

MN has probably saved my relationship with several people because I can come and have a good sweary rant, be told to get a grip and then move on with my day.

Also, I don't like being told what I can and can't say. We have free speech and when respected organisations start to censor people it is terrifying state of affairs.

user9512736123 · 19/08/2017 14:01

I couldn't give a damn, I don't see any site adverts anyway so I wouldn't be seeing them regardless of whether there is swearing on the site. As for not liking swearing, well we are all adults so can ignore it if we want.

MusicToMyEars800 · 19/08/2017 13:59

I definitely agree, the support I've had from the fellow swearies has been amazing and so heart warming Smile

chelseahotel · 19/08/2017 13:57

They have adverts on here? I'd never noticed Shock

gillybeanz · 19/08/2017 13:56

I can understand why the marketing execs don't like it, especially the NT.
Anybody who would see the adverts on here though must know it's a site that actively encourages swearing.

OhWhatFuckeryIsThisNow · 19/08/2017 13:56

And anyone who feels that somehow swearing demeans posters-have a look over at the sweary thread. A nicer, more supportive bunch of posters you would be hard pressed to find.

AuntieStella · 19/08/2017 13:52

MN's strapline in FB has been "the one with the swearing" for as long as I can remember.

Swearing has always been permitted. The advertisers really should have known what they were choosing. If not, they should be asking hard questions of themselves (and/or the standards of the agency they chose). Not complaining because a site is exactly what it always said it was.

butterfly56 · 19/08/2017 13:46

Not a good idea reading these posts whilst drinking...off now to clean up my effing laptop!Wink

butterfly56 · 19/08/2017 13:44

Hahahahaha this has been brilliant reading these answers made me laugh a lot thanks folks. Grin

scaryclown · 19/08/2017 13:26

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

Badcat666 · 19/08/2017 13:23

Oh fuck of National Trust and the folks who think people who swear are of low intelligence need to take their head out of their chocolate starfish.

I swear in private, with friends and on sites I'm on. I was told last week by specialists who work in my field that I'm considered to be one of the top experts by several countries so anyone who thinks sweary folks are dim wits can bite my shiny metal arse.

National trust are a bunch of twunts if this is their opinion.

Next they'll be demanding we all wear twin sets, get back in the kitchen to make sandwiches for the men folk and not to use our pearls as love beads.

Queenofthedrivensnow · 19/08/2017 13:18

Not our problem! The advertisers should have done their research better. The non sweary lol Huns are over at netmums.

As an aside and inspired by this thread...I bet princess Di would have bloody loved Mumsnet Grin

MusicToMyEars800 · 19/08/2017 13:03

I heard that swearing is good for you, It releases stress Grin I swear all time, It just comes out of my mouth.. fuck fuck fuckity fuck!!
Lets face it, it feels so much better when you swear if you're angry, or you stub a toe, which I tend to do at least once a week Grin

Fillybuster · 19/08/2017 13:00

Not yet has a chance to rtt but came on after reading the article in today's Times cos I knew there'd be a thread 😀 Made me think a) there's not a chance of MNHQ banning sweary posts: even though I hardly ever swear irl or on MN, ribald banter and open downright bad language are core to the MN identity. I mean, where would we be without "twunt", for example?
And b) kudos to the first advertiser who gets on board with this properly...I'm envisioning some sort of "this aren't just any wanky teacakes, they are M&S wanky teacakes" type piece. Would go down a storm 😀

noblegiraffe · 19/08/2017 12:53

I quite like the idea of a Bulgari advert appearing next to a thread saying 'Is this wanky?'

Orangebird69 · 19/08/2017 12:50

I've got a mouth like a sewer but I'm also a National Trust member. Now I'm so fucking conflicted 😣

BankWadger · 19/08/2017 12:47

I was wondering what baking had to do with swearing

Plenty at midnight when the cake you need for the next day has just failed and you don't have enough ingredients to make another one.

somewhereovertherain · 19/08/2017 12:32

I also hate the fact most the adverts on my screen are for things I've searched on google and already purchased. So fuck off sodastream - I've already bought a refil.

AvoidingCallenetics · 19/08/2017 12:32

If MN start censoring the words I choose, I will leave. The freedom to express ourselves as we see fit is what makes this site better than the competition - if MN loses us, then they will also ultimately lose advertising and revenue.

I have used this site for a long time and it has always been sweary - it's hardly news to advertisers.

Personally I think Bulgari sell ugly shit - being on a site with swearing is the least of their problems. And didn't the NT recently decided to 'out' a very private man against the wishes of his family? Perhaps MN should decline to be associated with them?

somewhereovertherain · 19/08/2017 12:31

But they don't advertise directly on the site anyway. And I think fuck em.

Butteredparsnip1ps · 19/08/2017 12:27

The article felt sneery to me. It's all a bit rabid-mummies-scaring-the-innocent-baby-advertisers away.

Good Luck to any advertisers trying to sell to consumers who don't swear Hmm

ThroughThickAndThin01 · 19/08/2017 12:26

Sorry to all the sweary bakers Grin

I'm not going anywhere Perfectly, sorry to disappoint.

chips4teaplease · 19/08/2017 12:25

What I resent is advertisers laying down the law-"you be good girls and not be rude or we won't give you our pennies

Misread as we won't give you our penises.

Now that's a threat...

Ach, tell 'em all the fuck the fuck off to the far side off fuck, and then fuck off some more. The cunting twats.

PerfectlyPooPoo · 19/08/2017 12:23

oh the true fucking irony there Through. So glad you see it though Hmm

All these people saying they like the discussion on MN without the swearing, totally missing the point of how great discussions happen ie no fucking moderation.

And you can pop off too to netmums if you want. I wouldn't fucking miss you.

Pagwatch · 19/08/2017 12:23

I can understand people not liking swearing
I find the argument that it's a sign of poor education or limited intelligence to be particularly stupid though. Pretending some kind of moral superiority for choosing not to swear just makes the poster look prissy and small minded . It's just a choice, a different point of view and feeling differently about it is fine without making up some weird superiority

Comparing it to topics that attract trigger warnings is also pretty silly. I might want to avoid a thread about child abuse because I am really struggling so a warning is helpful. If seeing the word fuck written down would trigger you then I would think the whole of the Internet were best avoided.