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See all MNHQ comments on this thread

Advertisers pulling because of swearing

187 replies

Paffle · 19/08/2017 07:55

Fuck me, MNHQ, is this true?

Top brands pull ads as Mumsnet users turn the air blue

www.thetimes.co.uk/article/934464e8-844f-11e7-aad7-35a38ccd3007

I completely get brands not wanting to be associated with racism, sexism, disablism etc - all of which are rightly banned on MN. But are people that bothered by swearing?

Please tell me you're not going to ban swearing, MNHQ!

OP posts:
JustAnotherPoster00 · 19/08/2017 18:29

My dad used to say that swearing was for those of limited vocabulary.

You knew by the 'level' of swear word as to how badly my father had injured himself in the shed, if it was a full blown cunt then my mother would always go and find his car keys for him for the inevitable stitches Grin

Dowser · 19/08/2017 18:29

So NT doesn't want to advertise their wares to people who swear in an Internet forum.

Sort of shooting themselves in the foot a bit isn't ?

We are there customers are we not? I used to have an English Heritage membership. Maybe that's where the swearing are meant to spend their hard gained cash.

It's one of the most refreshing things about mn, real women . Real issues. Real solutions and real language.

Totally agree with the poster who said by venting on here we can let a lot of anger and frustration out that we maybe can't in real life.

I'm going to leave the last word to my dad.
He was determined I was going to be brought up anlady and apart from the odd bugger and bloody I never heard him swear more than that.
Then mum and I both got a job in a betting shop.

It was game over for my poor dad after that.

He was getting annoyed one day trying to get me and mum out of the house and in his annoyance , started to say ' stop piss...farting about.

Pissfart was born that day and mum and I never looked back . Dad lost.

SnickersWasAHorse · 19/08/2017 18:28

So advertisers won't advertise here because people say cunt but will happily advertise in the Sun with its page 3 or in the hate mongers the Daily Mail?

Addley · 19/08/2017 18:25

The comments on that Times article are fucking hilarious. I can see the tweed and shillings from here Grin

MadMags · 19/08/2017 18:17

I'm not from the UK but just from what I read on here and from certain relatives, that's my impression. And it does seem very English!

ButtHoleinOne · 19/08/2017 18:13

Or is it just mumsnet!

That was really btw. I wasn't trying to sound rally vair posh.

ButtHoleinOne · 19/08/2017 18:12

I feel like social climbers, middle-class wannabes, and faux posh people have a problem with swearing.

Is all of the UK rally so class obsessed or is it just the UK? I don't think prudishness about swearing has any real class distinction.

grannytomine · 19/08/2017 18:11

The trouble with swearing all the time is it loses any impact.

IfYouGoDownToTheWoodsToday · 19/08/2017 18:05

Saucery no it wasn't me, it's a MN linky, which I expect they will be disabling very soon.Grin.

MadMags · 19/08/2017 17:53

I feel like social climbers, middle-class wannabes, and faux posh people have a problem with swearing.

KickAssAngel · 19/08/2017 17:45
EmpressOfTheSpartacusOceans · 19/08/2017 17:35

OIKYWANK OIKYWANK OIKYWANK... Nobendedfuckhole!!!!!

I'm extending my vocabulary nicely.

chelseahotel · 19/08/2017 17:31

I often wonder how effective advertising can be because I genuinely don't notice ads. I used to do some surveys for MN and YouGov but they are all fixated on what ads you have noticed. None, ever.

Saucery · 19/08/2017 16:37

Did you link confused . com, IfYou, or have MNHQ started that bloody silly automatic linking thing again?

IfYouGoDownToTheWoodsToday · 19/08/2017 16:36

Sweary NOT sweaty.

We are definitely not sweaty on MN

IfYouGoDownToTheWoodsToday · 19/08/2017 16:35

Well I'll stop using confused.com right now. They obviously don't want us sweaty, naughty, ladies anywhere near their site.Hmm.

I find their behaviour utterly pathetic and sexist.Angry

fusspot66 · 19/08/2017 16:24

But it's only the sweary people that see the ads, not a case of people innocently enjoying the ads, when suddenly along come a load of sweary people.
I think those advertisers are courting publicity.

Saucery · 19/08/2017 15:55

I suspect it is more to do with the Penis Beaker demographic than the lightly placed middle class fucks and cunts.

FanjoForTheMammaries · 19/08/2017 15:49

This reply has been deleted

Message withdrawn at poster's request.

ButtHoleinOne · 19/08/2017 15:41

Do the National Trust advertise in the Independent? Are they happy for their advertisements to appear next to links of "horribly aging celebrities"

Advertisers pulling because of swearing
PlinkyTheFairyWitch · 19/08/2017 15:34

My dad used to say that swearing was for those of limited vocabulary. To which we would cry in unison 'bollocks!'

Yay! Grin

I don't understand the limited vocabulary argument. I have an extensive vocabulary in two languages and swear like a trooper. So what? They're only words. The aristocracy swears, the working class swears, this objecting to swearing seems like a certain type of middle classery to me, one that is highly reminiscent of Hyacinth Bucket.

As an aside, according to Holy Shit (my favourite book on the history of swearing), humans have pretty much always sworn since time immemorial. It's funny what becomes unsayable when and why.

If MN censors swearing, it'd be so sanitised we may as well introduce glittery tickers. Ack.

GladAllOver · 19/08/2017 15:22

Another one here who doesn't see the adverts.
I used to feel bad about not turning off the ad blockers on this site, but seeing how many millions MN makes (and good luck to them!) I don't think they are going to miss my clicks.

Anecdoche · 19/08/2017 14:27

This reply has been deleted

Message withdrawn at poster's request.

Viviennemary · 19/08/2017 14:27

I expect many people who love to use bad language on MN are the very ones who would correct little Tarquin or Persephone if they decided to do the same.