For the love of the wee man please do something about the ads

But to act like it's all just covering costs seems disingenuous.

Totally agree. They make a fortune on basically a message board.

I do think they have high outgoings, but most of the content they create isn't anything unique or good and they are reliant on people volenteering.

But to act like it's all just covering costs seems disingenuous.

Totally agree. They make a fortune on basically a message board.

I do think they have high outgoings, but most of the content they create isn't anything unique or good and they are reliant on people volenteering.

it's not nearly so bad if you use the desktop site on your mobile - I'm only getting the top banner, and the ads in boxes at the right hand side. Plus if you scroll the screen a bit, you can't see any of them.

Am using an adblocker on the PC though, as the skim links really annoyed me.

Anyone else find it odd that mn post several times to say 'what are you talking about' and asking for screen shots. Then it's like ' oh, THOSE ads. Suck it up ladies, and, while you're at it, take a flying jump'.

Oh, I'm on a GS7.

AllRoads I love you to
Your screen looks terrible - it's hard enough to follow an enlarged page but impossible when content is overlapping like that.

On the bright side, Google get it. In February they announced a change in ranking that means companies who insist on pop ups and annoying ads wont rank as well. Yay Google webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

@AmIAWeed I think I love you!

My screen atm...

What I don't get is that every link is skimmed, there's massive ads, every hosted web chat and product review programme is expensive (I've seen the rate card).

I would understand if Mumsnet said "yeah, we're a business and we want to make a tasty profit". That'd be fine and then people would not feel guilty insttalling AdBlockers. But to act like it's all just covering costs seems disingenuous.

I said they wouldn't care. Seen and been on too many of these threads.

I sense we are being told to get tae fuck,
yes this sadly
and saying "Mwah ha ha ha - we could put bigger even more intrusive adverts on the site though" ..really, really misses the point.

Was just reading a very emotional mid-thread post from a woman about her crippling depression. The huge mid-thread advert directly underneath of a grinning man selling tat was a tad jarring.

It's creepily well tailored, not random ads, am flying from Gatwick to Oakland and was looking at car hire.

I sense we are being told to get tae fuck, if I'm being honest

The most effective way to deal with the ad in the middle of the threads its to scroll past it.

Thanks, I didn't think of that

I assume its because the companies are paying per advert shown, not paying on clickthrough.

Unfortunately MN are shooting themselves in the foot - there is a maximum amount of annoyance users will tolerate before they decide its too much, people are already getting to that point by installing adblockers and not using the site from their phone. These people generate zero revenue.

The solution is to either adjust back to a reasonable level, or to continue escalating to try and mitigate the losses, which leads to more people blocking, which leads to more escalation....

Can someone technical explain how ads for American companies make MN any money. If I see an advert for swimming pools or an airport hotel in California, there's zero chance I'm going to click on it, so what's the point?

Ah soz not ad related 😳

OR IS IT

my eyelashes have fallen off 😕

The most effective way to deal with the ad in the middle of threads is to scroll past it? Cor hq, you could say the most effective way to deal with it would be to click on the x in the top corner of the page and sign off from mumsnet if that's what you think about user experience.

Thanks Weed, that makes a lot of sense.

EmpressOfTheSpartacusOceans The short answer is yes, not making your website accessible goes against The Equality Act and does leave a company open to someone taking a case against them.
In reality, the UK doesn't have a test case - no individual has taken a company all the way to court, most prefer to settle. The RNIB did get close to taking a certain flight provider to court, but the company dissolved prior to court action - for multiple reasons not just the impending court case! Disabled employees have succeeded in taking employers to court for inaccessible software systems that prevent them doing their job - but that comes under employment law so can't be used as a test case.
In the states it's a very different story and suing companies for being inaccessible is much more common.
For me though it isn't just about the risk of legal action, there are 12 million disabled people in the UK, a recent study by the Clickawaypound showed just 10% of people complain about inaccessible websites, so that's 90% of people who find they can't use a website and go elsewhere, because they don't complain many businesses assume without checking that there are no issues. The same study believes the spending power of these click away people is £12 billion. (There are 12 million disabled people within the uk, so averages out £1,000 per person) From a business point of view it's bonkers to ignore this group of customers, you're essentially saying their money and value is worth less than none disabled people and any company with that attitude is not one I want to use. Lets face it, none of us knows when we may be injured and either become permanently or temporarily disabled so this is an issue for everyone.
So yes, whilst technically a company must make reasonable adjustments and ensure disabled people are not excluded this is very much a 'stick' option and doesn't necessarily get the best out of people, we have some amazing customers who implement accessibility because they genuinely believe in it, then others who 'have' to do it and the difference is clear - they look for reasons as to why something isn't a 'reasonable adjustment' and can be really obstructive.
I prefer the 'carrot' and show people what they could gain by making changes, which is increased usability, increase in potential customers and quicker cleaner pages - many accessibility features also support SEO so the benefits are far reaching

Ive just downloaded adblock plus for android and its killed the ads on the mobile site

I just installed an ad blocker app.

Which apparently contains ads and in app purchases

How do I activate it on the mobile site?