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Native ads on Mumsnet Talk topics

136 replies

JustineMumsnet · 17/10/2016 11:14

Hi all,
I wanted to give you a heads up about some Native Ads we're introducing on Talk (images attached). They will appear on Talk topic home pages and will only appear once per page. We have tested them on users - we tested them in threads and on Talk topics and the feedback was that users weren't so keen on seeing them within a thread but didn't mind them on the topic pages, so that's where we're putting them. Hopefully you won't find them intrusive and they may even be interesting/useful sometimes. Obviously we already have a similar type of thing with our in-house inline ads on Talk theads, so hopefully it won't be too much of a shock/ imposition. Please do let us know your thoughts and as ever, if there are any advertisers/ partners you'd actively like us to seek out then please do let us know.

Native ads on Mumsnet Talk topics
Native ads on Mumsnet Talk topics
OP posts:
Thread gallery
8
44PumpLane · 18/10/2016 17:32

I accidentally clicked on one, it opened multiple new web pages and then the eBay app. When I tried to shut it all down it stared again.

Annoying and intrusive I'm afraid.

LilyRose88 · 18/10/2016 17:08

Really don't like them. I thought they were spam or my computer had a virus.

Eevee77 · 18/10/2016 16:55

I also accidentally clicked on one thinking it was just a sponsored thread with the addition of a photo and it froze my phone so cheers for that.

Eevee77 · 18/10/2016 16:50

I'm sorry but it is intrusive and just awful tbh. I think it would be extremely off putting for new users too.

Hillfarmer · 18/10/2016 16:49

Yup. Very unnerving and annoying and in yer face.

MyVisionsComeFromSoup · 18/10/2016 16:44

They look like the kind of thing you get when you have a computer virus, horrible

SnaggleBeast · 18/10/2016 16:41

They are annoying and intrusive I'm afraid. is mumsnet particularly hard up at the moment that it needs to shove adverts right in our face amongst the threads? It's really fucking annoying.

taggies · 17/10/2016 18:51

Hopefully you won't find them intrusive and they may even be interesting/useful sometimes.

Hmm
FruVikingessOla · 17/10/2016 18:16

I'm sure you're right, honeysuckle.

But they still look 'spammy'.

honeysucklejasmine · 17/10/2016 18:13

I don't think they are actually threads. I would expect that, in clicking, you are redirected to the ad page.

FruVikingessOla · 17/10/2016 18:11

I can barely see your screenshot, Justine.

But if either of these two (House Of Horrors and Little Terrors - 'presented by eBay' ) are the same kind of thing - then they can bugger off, because of their AdChoices arrows they look 'spammy'.

No way am I clicking on either of those threads.

Native ads on Mumsnet Talk topics
Native ads on Mumsnet Talk topics