Active discussions

Please or to access all these features

Talk
Site stuff

Join our Innovation Panel to try new features early and help make Mumsnet better.

See all MNHQ comments on this thread

MNHQ

Native ads on Mumsnet Talk topics

136 replies

JustineMumsnet · 17/10/2016 11:14

Hi all,
I wanted to give you a heads up about some Native Ads we're introducing on Talk (images attached). They will appear on Talk topic home pages and will only appear once per page. We have tested them on users - we tested them in threads and on Talk topics and the feedback was that users weren't so keen on seeing them within a thread but didn't mind them on the topic pages, so that's where we're putting them. Hopefully you won't find them intrusive and they may even be interesting/useful sometimes. Obviously we already have a similar type of thing with our in-house inline ads on Talk theads, so hopefully it won't be too much of a shock/ imposition. Please do let us know your thoughts and as ever, if there are any advertisers/ partners you'd actively like us to seek out then please do let us know.

Native ads on Mumsnet Talk topics
Native ads on Mumsnet Talk topics
OP posts:
Thread gallery
8
Borka · 19/10/2016 09:04

The ads also seem to be covering up real threads - as the ads load in, a genuine thread is there for a few seconds before disappearing and being replaced by the ad.

troutsprout · 19/10/2016 09:03

So annoying

mummytime · 19/10/2016 07:35

They're annoying.
And they seem to keep following me around.
It's bad enough having that Fairy baby which I keep accidentally clicking on from my phone.

PolterGoose · 19/10/2016 07:31

This reply has been deleted

Message withdrawn at poster's request.

FrancisCrawford · 19/10/2016 07:28

This reply has been deleted

Message withdrawn at poster's request.

PolterGoose · 19/10/2016 07:07

This reply has been deleted

Message withdrawn at poster's request.

NauticalDisaster · 19/10/2016 06:44

I also wanted to say how inappropriate they can seem. I was on FWR earlier reading about women not reporting rape and then am faced with an ad for horror.

NauticalDisaster · 19/10/2016 06:43

They are intrusive and annoying.

I am accessing the MN desktop site via an iPad mini and the ads are blocking threads so I can't click on them, please see screenshots. The first one shows the list of threads before the ad pops up and the second shows a thread missing and the intrusive ad.

Native ads on Mumsnet Talk topics
Native ads on Mumsnet Talk topics
ChathamDockyard · 19/10/2016 01:49

Really annoying and intrusive.

Queenbean · 18/10/2016 23:34

Given that half of MN has become bloody annoying to use / is falling apart a bit why did you think it was a good time to roll out such annoying adverts? It seems like you're really trying to pee off users rather than just fix the issues which are outstanding and broken

Borka · 18/10/2016 22:27

This is such a bad idea - the ads are really intrusive and inappropriate.

PolterGoose · 18/10/2016 21:11

This reply has been deleted

Message withdrawn at poster's request.

bullshift · 18/10/2016 20:50

atmyhouse I also actively refrain from clicking on, purchasing or otherwise engaging with products promoted through these methods.

(Especially when the targeting is so evidently poor and, as shown above, offensive.)

PolterGoose · 18/10/2016 20:43

This reply has been deleted

Message withdrawn at poster's request.

FruVikingessOla · 18/10/2016 20:40

So .....

.............. this idea isn't going too well, is it, Justine?

Especially when they're popping up in sensitive topics ...............

T0ddlerSlave · 18/10/2016 19:22

I'd suggest blocking them from certain topics as detailed in pps if you can't be more careful about what is shown.

PolterGoose · 18/10/2016 19:18

This reply has been deleted

Message withdrawn at poster's request.

PolterGoose · 18/10/2016 19:13

This reply has been deleted

Message withdrawn at poster's request.

IamCarcass · 18/10/2016 19:05

Horrid. Horrid. Horrid.

Queenbean · 18/10/2016 18:25

Annoying and intrusive

Can't you put your resources in to:

  • turning colours back
  • reinstating deleted threads from TIO
  • sorting out the fonts on TIO

Many many threads all over site stuff about the things which are broken and need to be fixed

Now another thing you've added to annoy users

The attached example is completely inappropriate

Native ads on Mumsnet Talk topics
AtMyHouse · 18/10/2016 18:24

Buy, not but...

AtMyHouse · 18/10/2016 18:23

I REFUSE to but ANYTHING that comes up on an ad like that. On principle.

Kidnapped · 18/10/2016 18:03

Very intrusive actually. They are designed to catch the eye of course (they are in the most prominent spot and consist of a picture and a message), so difficult to avoid in what is otherwise a text screen.

If you go to the trouble of blocking ads yourself then is annoying to have them pop up on each single Topic home page.

I had the "Is Your Little Terror's Halloween Costume Ready?" ad in the Bereavement topic. Which is perhaps not great (understatement).

Also, it will encourage even more people to just look at Active Convos instead (which won't feature the Native Ads as I understand it).

Fluffsnuts · 18/10/2016 17:40

Very annoying, and dishonest. They are masquerading as threads, but are adverts. It says 'sponsored by...' which suggests that it's a thread but with an advert in it, not just an advert.

However I appreciate that mumsnet needs to make money. Sigh.

FrancisCrawford · 18/10/2016 17:36

This reply has been deleted

Message withdrawn at poster's request.