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MNHQ

Native ads on Mumsnet Talk topics

136 replies

JustineMumsnet · 17/10/2016 11:14

Hi all,
I wanted to give you a heads up about some Native Ads we're introducing on Talk (images attached). They will appear on Talk topic home pages and will only appear once per page. We have tested them on users - we tested them in threads and on Talk topics and the feedback was that users weren't so keen on seeing them within a thread but didn't mind them on the topic pages, so that's where we're putting them. Hopefully you won't find them intrusive and they may even be interesting/useful sometimes. Obviously we already have a similar type of thing with our in-house inline ads on Talk theads, so hopefully it won't be too much of a shock/ imposition. Please do let us know your thoughts and as ever, if there are any advertisers/ partners you'd actively like us to seek out then please do let us know.

Native ads on Mumsnet Talk topics
Native ads on Mumsnet Talk topics
OP posts:
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MNHQ
JustineMumsnet · 19/10/2016 17:47

@Queenbean

And now on this thread I've had porn popping up

What the actual fuck MN.

The porn thing is horrific I know - sorry - it's one of the ad providers being hacked but impossible to know which one. We're on it though.

OP posts:
MNHQ
JustineMumsnet · 19/10/2016 17:45

@usual

I'm seeing them within threads?

Have I read the OP wrong?

They shouldn't be within threads - though we've had internal messages in threads for some time - are you sure that's not what you're seeing?

OP posts:
MNHQ
JustineMumsnet · 19/10/2016 17:44

@Ausernotanumber

Really annoying. Intrustive. Please can we have darker colours for op and our own posts it's awful

Yes darker colour is on the way

OP posts:
MNHQ
JustineMumsnet · 19/10/2016 17:43

@PolterGoose

And this on a board for MNers with SNs.

Yes they shouldn't show on the SN board - that's an error which we'll get on to.

OP posts:
cozietoesie · 19/10/2016 13:36

Native ads are supposed to be 'buried in content'. The thought is that that makes it more difficult for people to block/hide them - although there is a linked thought that sites should be aspiring to make them so useful and informative - and complementary to content - that that won't matter anyway. Smile

usual · 19/10/2016 13:26

This reply has been deleted

Message withdrawn at poster's request.

cozietoesie · 19/10/2016 13:22

I guess they're 'trying things out', usual. Goodness knows where they'll pop up!

usual · 19/10/2016 13:13

This reply has been deleted

Message withdrawn at poster's request.

RedGrapeCornSnake · 19/10/2016 13:03

They also seem to sit over the top of an actual thread (rather than moving II) meaning if I click before the page has fully loaded I keep being redirected. I'm sure that's nice for any click trackers but bloody irritating when I'm interested in the thread that's being covered over

CarrotVan · 19/10/2016 12:24

These ads are stopping me accessing actual threads which is very annoying. Thankfully they do seem to disappear with AdBlocker which also gets rids of the horrible animated whole page background ads

MsAdorabelleDearheartVonLipwig · 19/10/2016 12:08

Really annoying I'm afraid.

cozietoesie · 19/10/2016 11:41

By the way, is this meant to be a way round 'ad-blocking' ? Smile I'm just interested.

cozietoesie · 19/10/2016 11:38

Well I've not got porn. Yet!

It may come, I guess.

Queenbean · 19/10/2016 11:18

And now on this thread I've had porn popping up

What the actual fuck MN.

cozietoesie · 19/10/2016 11:02

Sorry, Justine, but as they currently stand, they're awful.

If you get clicks on them, I suspect it will be out of curiosity - followed very closely by irritation. Clicking will not equal revenue I think.

They're also detracting from some pretty personal posts and the ads' subject matter looks to be almost trivialising their content.

Could you ask your Sales and Marketing team to rethink their approach a bit?

butterflymum · 19/10/2016 10:47

Having been a member for many, many moons (and plus some), I rarely add criticism on mumsnet, even if constructive, but on this occasion feel a strong need to do so. The three main issues for me being, as others have also said, the advert covering an active thread, the positioning making it likely to 'accidently click' the advert (more of an issue on smaller devices perhaps), and that some adverts seem highly inappropriate to the thread they are appearing on (I don't really like to be met by 'horror' on the happy, season of goodwill Christmas board).

ChathamDockyard · 19/10/2016 10:30

Why I dislike them more than other types of less intrusive adds is because they are deliberately placed so that they get 'accidentally' clicked and clicking get revenue..... Plus clicks are used as 'proof' that users don't mind the ads because 'look at how many people are clicking on them'.

The fact most clicks will be unintentional will be ignored,

I 100% understand the need for ads but these are awful and sneaky.

AuntieStella · 19/10/2016 10:29

In the past I have recommended that people use the topics.

I don't think I'll be doing that again with these abominations in them.

Unpleasantly intrusive.

And it is a great shame you have chosen to prioritise this over fixing things like TIO

Becca19962014 · 19/10/2016 10:19

Justine, whilst I understand the need for ads placing them over existing threads which may or may not have had replies isn't fair on that user and interrupts the flow of conversation.

I understand why you need ads, but you run the risk of losing users with this. Do you really need to be advertising children's Halloween costumes in the sex topic? Or in bereavement? No it's totally inappropriate.

I too have outstanding issues which haven't been fixed - one I've not even had a reply to which can prevent me from posting altogether and my 'threads I'm on' is still a total mess.

Ausernotanumber · 19/10/2016 09:42

Really annoying. Intrustive. Please can we have darker colours for op and our own posts it's awful

PhedreNoDelaunay · 19/10/2016 09:16

The damn thing is now popping up OVER the thread I'm trying to read so that I can't click on the thread. 😡😡😡

RufusTheSpartacusReindeer · 19/10/2016 09:12

And i agree with nautical and borka

And can you just get rid of it on some tooics at least

BoreOfWhabylon · 19/10/2016 09:12

Horrible and they squish the whole page over cutting off the right side.

Honestlt, Justine, there is so much wrong with the functionality of the site atbthe moment that it is becoming unusable.

Native ads on Mumsnet Talk topics
RufusTheSpartacusReindeer · 19/10/2016 09:10

Really annoying adverts

I can see me getting really pissed off with them and having to come off mumsnet

Which will be a shame but i should probably have a break

I think its the picture i find distracting

Borka · 19/10/2016 09:05

Sorry, just realised that this has already been said.