There's an ad that keeps popping up on the side that is advertising a breastfeeding vest so that we can turn all our tops to breastfeeding tops and feed discreetly.

I feel a bit icky about this. Surely the implication is that unless we are covered up with a special product we are being indiscreet or even an exhibitionist? I have seen these products advertised elsewhere that don't have the same message, or at least not as blatantly.

I appreciate that this is probably a non-issue for many but that message is undermining breastfeeding as a normal thing to do which is not very supportive of women.

I have a screenshot if you need.