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Mumsnet merchandise - your input needed please

42 replies

JustineMumsnet · 15/11/2013 12:02

Hi all

After years of being asked to come up with MN merchandise and (aside from some incredibly tight t-shirts with virtual mother on them way back in the early-2000s) pretty much sticking our collective fingers in our ears, we've finally found someone who can help us produce and sell a qualiteee online range - hopefully available in time for Christmas. And we're looking for your input.

We reckon a range of T-shirts, sweatshirts, hoodies and mugs with Mumsnet in-jokes/ popular phrases - which is what folks have mentioned in the past - but is there anything else we've collectively missed? And what do you want on them? A T-shirt telling all and sundry to LTB? A mug asking whether YABU? A hoody announcing that it' really best to RTFT?

Ideas very much welcome please Grin

StuartMumsnet · 17/12/2013 11:36

That's good to hear RemoteControlGeekToyOfTheYear

StuartMumsnet · 04/12/2013 12:43

Sure, no problem. We can do those for you.

StuartMumsnet · 03/12/2013 21:56

We can do those DD2 and DD1 mugs, no problem.

I'll get the shop people to tell us who bought the first things tomorrow.

Glad they've gone down OK anyway. Pleased.

StuartMumsnet · 03/12/2013 19:18

Hi Iloveafullfridge. The t shirts are mock ups, but you make a good point about alignment which I'll check out.

There is a YANBU/YABU mug!

JustineMumsnet · 03/12/2013 17:13

Free car sticker for the first order Grin.

StuartMumsnet · 03/12/2013 17:03

You can do that. We're not trying to hide it from anyone, if I'm honest we just don't have all the ads ready yet, that's all.

If you could copy my link exactly if you link, that'd be great. It has the right tracking code in it.

StuartMumsnet · 03/12/2013 17:00

Not yet, sparklingbrook. This is a soft launch - just in this thread for now. We've a load of advertising and PR/social stuff coming just around the corner.

AngelaDaviesHair - err, coming soon. Possibly.

StuartMumsnet · 03/12/2013 16:52

SO exciting sparklingbrook that you felt immediately compelled to throw your credit card at it, right? Grin

StuartMumsnet · 03/12/2013 16:38

Right then (adjusts bow tie, smoothes down hair, gives a gentle cough), here's a link to the Mumsnet merchandise store. It has just gone live and so may have a few technical gremlins, but we've tested it until we're blue in the face, and we can't think of any reason not to roll it out.

Before you click on the link, I should say that:

  • All T shirts are currently showing a male shirt image by default, but this will be fixed next week. Women's fit tees are of course available for everything.
  • These are the launch products. We'll do more in due course, including tote bags and other things.

Here you are then. Cyber-Tuesday's newest outlet is open for business.

StuartMumsnet · 03/12/2013 14:19

All being well, we might have a link today. I'll post it here first, and then roll it out the rest of the site next week. We're a day late for cyber-Monday, but still in plenty of time for Christmas.

StuartMumsnet · 26/11/2013 09:00

superram Nice ideas those. Thanks!

StuartMumsnet · 23/11/2013 20:53

If we can find a supplier who'll do them, then we'll do them. Just not at launch - we have to prove that there's sufficient demand first.

StuartMumsnet · 23/11/2013 17:40

Standard shipping rate (UK, 1st class) is £2.99. Orders over £50 are free.

StuartMumsnet · 23/11/2013 16:42

Store should be going live a week on Monday.

StuartMumsnet · 23/11/2013 13:47

Got it, thanks.

ILoveAFullFridge - nothing to stop us doing a no logo version. We could do both and see which sells best.

StuartMumsnet · 23/11/2013 06:36

achyfox - TSSDNCOP coming soon. Square brackets + text for the others too, actual drawn emoticons in the 2nd wave.

StuartMumsnet · 22/11/2013 22:57

Oh quite possibly. Forgive me, and I'm sure I'll regret asking, but what does that mean?

StuartMumsnet · 22/11/2013 21:32

Agree. Boak isn't in the range - I think we've been very careful either to choose specifically MN expressions, or to use the square brackets for stuff which reflects how people write here.

StuartMumsnet · 22/11/2013 16:49

I should add, these are just a couple of the designs and there is also a YABU/YANBU mug. With all the designs we made the text as big as we could within the width, so longer text such as YABU/YANBU has smaller text. So I suppose it is more subtle than the YABU mug. There are 20+ designs for the first wave, with more to come as and when you all have good ideas.

We can also play around with designs, so if there's demand for a very small typeface, then we can try that too. Same thing with different coloured letters. We've done this with a couple of the square bracket designs. These are shown on tees, but will be available on mugs and other stuff as well.

Mumsnet merchandise - your input needed please
Mumsnet merchandise - your input needed please
Mumsnet merchandise - your input needed please

StuartMumsnet · 22/11/2013 13:06

Not much wrong with a sore nipple if you're Lansinoh I suppose, but it wasn't something that any of us really fancied wearing on a shirt.

We'll keep trying, but we have our launch range now and the shop will be live in just over a week.

Here's a sneak preview, of just a couple of designs. Hope you like them.

Mumsnet merchandise - your input needed please
Mumsnet merchandise - your input needed please
Mumsnet merchandise - your input needed please

StuartMumsnet · 21/11/2013 15:22

OK, the launch range is all signed off now. We'll be able to show these very soon.

We have at this stage parked the emoticon illustrations, simply because scaling them up well was proving to be a total nightmare and we're up against a very tight deadline. To be honest, the Biscuit illustration looked like a giant (and very sore) nipple, rather than a jammy dodger. We'd rather not do them until they look good and, well, right now they don't. Trust me on that one...

We'll revisit those very soon, but to start with we're going to have a series of text based designs, with words in square brackets and a very small & very discreet angels logo (with no words) by way of an identifier.

We think they look very good, and hope that you will too.

StuartMumsnet · 20/11/2013 21:54

Should have some designs to show you all tomorrow, with any luck. Nice and simple, using the MN font, and with the Charlies Angels logo (without text) very small alongside. We're just trying to finalise the smiley (as well as cake, biscuit etc) illustrations. It hasn't been easy scaling those up (and therefore adding detail) but whilst keeping them looking as they do on the boards.

StuartMumsnet · 20/11/2013 17:00

Agree that there's some in-jokery. That's part of the appeal for those that are into that sort of thing. There are levels of commitment to that - either full on with a t shirt, or nice and subtle with a mug which nobody but you need really know about (unless you're in the habit of taking a mug with you when you're out and about). Much the same as any team merchandise - the buyer gets to choose the extent to which they want to publicly wear their colours.

We aren't doing cunt worm merchandise.

StuartMumsnet · 20/11/2013 12:28

One thing I learned in a previous role is that the stuff you think will sell stubbornly refuses to, and the stuff you think you'll end up owning forever disappears fast than you can say "The Secret Service does not comment on procedure"

We're pretty much set on the launch range now, but looking for more ideas for further down the line.

StuartMumsnet · 20/11/2013 11:17

OK, thanks for the feedback. Appreciated. As you can see, my instincts aren't spot on around this stuff...

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