I guess the appeal for me is that it looks twee, but in fact isn't.

Possibly not obvious enough then.

Wouldn't work on a T shirt, but a tea towel or Mug could?

A very imaginative MNer sent me this via PM. I really like it - quietly subversive and amusing. I could see it working as an expanded range.

What do you all think?

There will be a couple of bits and bobs for blokes. We can easily do more based on demand.

Licensing model. Albeit one in which we retain sign off on all product. So we're de-risking it from our perspective (the margins on this stuff are tiny, as you're possibly aware), but able to have a broad range of designs for all tastes.

Thanks everyone, some really good stuff on this thread.

All being well, we'll have the designs we're going with at launch agreed and ready in a couple of days. At launch we'll have t shirts, mugs, hoodies, tea towels, aprons and a couple of car stickers because those are the things our supplier can produce using their print on demand system already. Shortly behind that will be some tote bags, and then we'll look at other stuff in due course.

We'll be picking up on quite a few of the suggestions made here, and adding to those some of the regularly used abbreviations, and emoticons. We also hope to be doing some specific Woolly Hugs designs. Our supplier also has a number of other children's licences, so there'll be a small range of kids tees available featuring other brands.

Some great ideas on here, plus it functions as a handy at a glance guide to a good proportion of MN in-jokes for newbies like me.

I was catching up on the thread last night on the train and doing that thing which annoys me most about other people on trains - laughing out loud at my mobile phone.

Keep them coming, and we'll do as many as we can which are viable. I LOVE the YABU car sticker idea ControlGeek and that's very doable.

Happy for any designers who want to donate their commission to do so. We could even flag up those where a charitable donation would be made in the description, as it might help people choose what to buy.

Tee2072 No, I've been here for a few weeks.

However, disclosure: I ran PistonHeads for many years. I don't do that now, and I'm helping MN out on a few projects. So I'm quite happy getting stuck in on forums. You're swearier than PH, and much funnier.

Plus, my wife works for MN as one of the local editors, and I've been around the site (albeit silently) on an off for about three years.

YoniMatopoeia Yes of course.

I've just been having an offline lesson in the multi-layered intricacies and etiquette of biscuits and jammy dodgers. Oh, and when to and when to .

Totally up with you now. Really. Yup.

I fear it might be too late for me.

Tea Towels. Right. Of course if I'd suggested that as my opening gambit on Mumsnet I'd have been torn limb from limb in seconds.

sunbathe how about one of those rulers which showed different pictures depending on which way you tipped it, and which you invariably bought in the zoo gift shop after a school trip (or am I showing my great age?)?

T Shirts. Hoodies. Mugs. Totes. Random tat from the London Zoo Gift Shop.

Anything else?

We're on the case with tote bags. If we can, we'll do them. That's basically a T shirt with handles, right?

It has been a crash course in MN in-jokery, that's for sure. In the clothing catalogue I can find some lovely gilets and even a wolf howling at the moon fleece. I have not yet seen whatever it is a "judgy pant" might be. :)

sparklingbrook socially awkward fist bumps. It really is the only way.

RevealTheHiddenBeach thanks. I'll talk to our supplier, but frankly if we sell a million mugs and one tee then that'll give them the confidence to try other stuff. However to start with we are limited to those three things, although we might be able to do some car window stickers.