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Original poster

The banner ad for the flowers: is it just meant to be degrading to men or insulting to women's intelligence too?

35 replies

CelineMcBean · 03/10/2012 20:51

The bizarre banner ad with the semi naked men (probably described as "hunks" by the ad agency). Erm, seriously? On Mumsnet? You know we have a full compliment of brain cells yes?

Scantily clad men to advertise a product is fairly insulting all round. Tell me there's something witty and ironic I'm missing in this campaign please because I am baffled as to why you're permitting sexist crap like this on the site.

Not to mention no man looks good in dungarees

OP posts:
Original poster
CelineMcBean · 04/10/2012 16:34

Arf Grin

OP posts:
MoreBeta · 04/10/2012 15:04

The last time I bought MrsBeta flowers which was a long time ago she narrowed her eyes, gave me a suspicious look and asked "What have you done?"

Shock
Original poster
CelineMcBean · 04/10/2012 11:37

You mean the sight of a naked man's nipples doesn't make you want to by MrsBeta a bunch of roses? Wink

The banner ad comes round every so often but is stickied at the top of the sponsored discussion thread and the campaign is linked to in the first post on that thread written by a MN staffer.

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MoreBeta · 04/10/2012 11:33

Well its just taken me 5 minutes clicking through links to figure out what it is actually advertising.

Apparently, the ad is for the The Flower Council, which is the marketing agency for the Dutch floricultural sector.

I think they are trying to get us to buy flowers? Am I right?

I could think of better adverts but as a bloke I am not especially offended although probably I get a sort of low grade Hmm feeling.

Original poster
CelineMcBean · 04/10/2012 11:29

Thanks Helen

OP posts:
MNHQ
HelenMumsnet · 04/10/2012 11:22

Morning. Thanks for raising this - we'll take a look.

Original poster
CelineMcBean · 04/10/2012 11:10

Quite. Or draping a woman in a bikini across a car bonnet...

I think we deserve more than some reverse sexism. That's not equality. It just makes us all look a bit thick.

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CarpeThingy · 04/10/2012 11:06

Agreed. It's no different from "Hey, Lads! What's your favourite beer?" with half-dressed female models.

Original poster
CelineMcBean · 04/10/2012 11:01

Bump

OP posts:
Original poster
CelineMcBean · 03/10/2012 21:56

Cripes I've just realised there's a whole blooming campaign linked to in sponsored discussions with some semi-naked men being used to promote.

Did you look at this before you took their money? Grim MN and not what I'd expect from you.

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