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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think challenge 25 has gone too far?

207 replies

wanderingwillows · 08/09/2026 14:29

I am 34 and semi-regularly get ID’d. It happens often enough such that if I’m buying wine etc I always bring my ID with me.
I appreciate that perhaps I might look in my 20s at a stretch, I refuse to believe that anyone could think I am 17 and therefore not legal to buy booze. But the response will always be “but it’s challenge 25”

AIBU to think it’s completely ridiculous to refuse someone sale of alcohol even when it’s blatantly obvious they’re not 17 (or younger)?

OP posts:
DeftGoldHedgehog · 09/09/2026 15:14

I think also Gov Wallet is coming which means you can store IDs securely on your phone. I also found I can add my passport to Google Wallet if It wanted to also.

TheBooBox · 09/09/2026 15:27

I’m mid thirties. I get ID around 2 to 3 times a year, that’s started dwindling of late. When the year comes that I don’t get ID I will have to accept I officially look old 🙈

Goingmadyetagain123 · 09/09/2026 15:43

Gothamcity · 09/09/2026 00:00

Challenge 25 is to give a "safe buffer" so that the cashier isn't trying to work out if someone looks over 18 or not, as someone who is 15/16 can quite easily look over 18, but that same person won't look over 25. Its there to prevent accidental underage sales. Believe me, retail staff don't WANT to I.D you for kicks, they're doing it because it's their job, they've been trained to use this policy, and in a lot of businesses signed paperwork to agree they will use this framework for every restricted sale. If they are found to be not following the policy, they can lose their job. Yes, it's bloody annoying but it's there to prevent teenagers accidentally getting served restricted items. They aren't asking you to prove you're over 25, they're saying you look like you "could" be younger than 25, so they need to check you're over 18 so the sale is 100% legal and above board. Every business that adopts the challenge 25 policy is subject to spot checks and mystery shoppers. They will deliberately send people who are in their 20's to check the policy is being adhered to. A failed challenge 25 is not taken lightly, and means the premises is subject to more frequent checks, and potential fines. Yes it's not illegal to sell alcohol to someone between the ages of 18-25, but by not asking for id they are not following the policy that they've agreed to implement and the consequences of that are felt grossly by the entire premises, but mainly the cashier. No one wants groups of underage teens, getting drunk and causing trouble and that's exactly what the policy is there to prevent. Yes it's a ballache, no it's nothing personal. Just remember your I.D problem solved. And if you forget it, that's on you. Doesn't matter that you're "obviously over 18" that employees job is on the line if they don't follow the policy... The policy that absolutely has it's place and does a good job in protecting minors from underage drinking.

Exactly this. I work in a bar and the ammount of 18 year old young women who look mid 20s is surprisingly high. Especially if they are into having aesthetic procedures! I generally find that it's mostly the mid 20s people who get uppity and offended while the young ones have their ID ready in their hands. I'm now mid 40s and I miss being asked 😂

ConstantlyFuriosa · 09/09/2026 17:33

Onlyme7575 · 09/09/2026 06:56

I am very nearly 51,and get ID’d its not about whether you look young it’s about checking.staff could be in trouble otherwise

But why on earth do they need to check if you are almost certainly over 50? It’s called challenge 25. Not challenge 40. This is where it’s gotten out of hand.

ConstantlyFuriosa · 09/09/2026 17:40

MummyWillow1 · 09/09/2026 11:17

It is a minor inconvenience for you to show your ID.

If a retail worker gets it wrong they could lose their job and be prosecuted. Essentially ruining their whole lives.

It is not comparable and you are being unreasonable.

Unless, as stated before, you are over 40 or 50 and don’t have ID. Many people of that age do not.

HeinousBeaker · 09/09/2026 17:46

MiceSpiders · 08/09/2026 21:14

They still get served now, none of us were going into Tesco at 15, but dodgy little off licences and the kind of corner shops that sell duty free cigarettes from under the counter and that tradition continues 😁.

I miss being ID'd , barely get a glance these days before they hit approve. My favourite ID purchase was a potato peeler, one of the y shape ones with the peeler across the top, who's doing any damage to anything other than a potato with that?!

The 'check age' thing flashed up when I bought a fork at Dunelm this weekend! (Sadly she took one look at me and decided i was definitely old enough not to cause any bother with it). The assistant said it sometimes goes off for spoons too 🤦🏽‍♀️

bababamama · 09/09/2026 17:52

Just carry your driving licence with your phone, problem solved

ConstantlyFuriosa · 09/09/2026 17:54

Not everyone drives. And it’s incredibly difficult to get photo ID such as a provisional licence if you don’t already have…valid photo ID!

BrezhnevsLuxuriantEyebrows · 09/09/2026 18:32

ConstantlyFuriosa · 09/09/2026 17:33

But why on earth do they need to check if you are almost certainly over 50? It’s called challenge 25. Not challenge 40. This is where it’s gotten out of hand.

Yes, it's mission creep gone crazy. Think 25 was brought in to provide the buffer zone from 18, but then people quite literally do 'think 25' and start worrying that somebody may be under 25 - as though 25 were the age limit for purchasing - so they mentally shift it to 30, and then, well, some people may look 40 but they've actually 'had an uphill paper round' and might only be 30 or even a bit younger...

It goes on, up and up, and then you get the US culture whereby they ID everybody - even if they literally look like they could die of extreme old age at any moment! It becomes a mania, and the group absurdity just builds and builds.

Topseyt123 · 09/09/2026 18:41

bababamama · 09/09/2026 17:52

Just carry your driving licence with your phone, problem solved

Many of us actually do that, but has it occurred to you that not everyone drives, so not everyone has or needs a driving licence.

Same with passports. Not everyone travels abroad or wants to, so not everyone has or needs a passport.

There is no legal obligation to have either document.

BrezhnevsLuxuriantEyebrows · 09/09/2026 18:41

bababamama · 09/09/2026 17:52

Just carry your driving licence with your phone, problem solved

But people don't want to - they like the minimalist approach, which is why they already use their phones for loyalty schemes, making payments, travel tickets etc.

Granted they maybe can add their driving licence digitally to their phone, assuming they actually have one - although many people will not think to do this, or may be concerned about the security aspect of having it on there... as indeed they may be concerned about carrying the physical card of their driving licence with them.

It just seems such overkill to have to always carry a form of your driving licence with you at all times, in case you might want to buy even alcohol-free beer or a set of table cutlery... and this is all notwithstanding the point that, when you are clearly in your 30s or older, and old enough to be a grandparent, common sense should mean that nobody ever remotely suspects you of still being a child in the first place.

wellstopdoingitthen · 09/09/2026 18:44

In 63 and had my age challenged at the weekend.

It felt wonderful!

Jo7890123 · 09/09/2026 18:49

BobMumBobIsMyDog · 08/09/2026 14:35

I was buying a can of spray paint in B&Q accompanied by my nineteen year old DD. They IDd her to check she was over eighteen, even though I was the one buying it.

Similarly, I once had a cashier refuse to sell me alcohol, because (she explained) my son was with me, and I might give it to him...he was 22, and had always looked old for his age generally, and had ID with him, but she wouldn't look at it...sometimes i think the perssons having a bad day, and/or enjoys the power they have, rather than it being store policy they are following 🙄

BrezhnevsLuxuriantEyebrows · 09/09/2026 18:51

wellstopdoingitthen · 09/09/2026 18:44

In 63 and had my age challenged at the weekend.

It felt wonderful!

Until we discover that they were trying to see if you qualified for an extra 25p a week in your pension Grin Grin Grin

Backedoffhackedoff · 09/09/2026 18:51

How can you add your driving license to your phone?

BrezhnevsLuxuriantEyebrows · 09/09/2026 18:55

Jo7890123 · 09/09/2026 18:49

Similarly, I once had a cashier refuse to sell me alcohol, because (she explained) my son was with me, and I might give it to him...he was 22, and had always looked old for his age generally, and had ID with him, but she wouldn't look at it...sometimes i think the perssons having a bad day, and/or enjoys the power they have, rather than it being store policy they are following 🙄

So she had no legal justification whatsoever for denying you the purchase? I would have complained to the store, as that goes way beyond "Might this person/somebody with them potentially be under 18" when it becomes "No, the people are provably both/all over 18".

That's just bullying and being nasty for the sake of it. Shame you couldn't have said you'd take your shopping to another cashier, because 'you reckoned' that she might not be smart enough to conduct the transaction correctly!

Mokel · 09/09/2026 19:07

OP

You do realise that spot checks are done. If staff fail the spot checks, they can face disciplinary action. Staff are rather be cautious than

It's a good job you don't live or are in Utah, where EVERYONE is told to show ID when they buy alcohol, REGARDLESS of AGE. It used to be in Tennessee when I visited in 2009. This is for anywhere that sells alcohol - liquor stores, bars etc. ChatGPT said this stopped in 2012.

Then Sept 2027, Texas - IDs will have to be physically checked and scanned in all shops, bars etc. Unless the internet/system is down and only ask those who look under 40.

A couple of US states used to have a think 50 state law. So if look under 50, ID. Can you imagine if you are 38 and stopped being asked for ID then?

Mokel · 09/09/2026 19:11

Backedoffhackedoff · 09/09/2026 18:51

How can you add your driving license to your phone?

Take a photo of it.

I worked for a supermarket and we would not accept photos of ID. As I remember refusing a lad because he doctored his photo of ID making him turned 18 a few weeks previously. He changed the month and the area round the month looked dodgy.

From what I can remember it was May/June time and he made his ID look like he turned 18 in April but I'm guessing he turned 18 in Aug.

Mokel · 09/09/2026 19:11

wellstopdoingitthen · 09/09/2026 18:44

In 63 and had my age challenged at the weekend.

It felt wonderful!

Visit Utah

Backedoffhackedoff · 09/09/2026 19:14

Mokel · 09/09/2026 19:11

Take a photo of it.

I worked for a supermarket and we would not accept photos of ID. As I remember refusing a lad because he doctored his photo of ID making him turned 18 a few weeks previously. He changed the month and the area round the month looked dodgy.

From what I can remember it was May/June time and he made his ID look like he turned 18 in April but I'm guessing he turned 18 in Aug.

The posters above are saying you can add it. To your wallet. That’s what I want to do.

wellstopdoingitthen · 09/09/2026 21:33

BrezhnevsLuxuriantEyebrows · 09/09/2026 18:51

Until we discover that they were trying to see if you qualified for an extra 25p a week in your pension Grin Grin Grin

Edited

Aw you’ve just shattered my delusion! 😞

everyonelovesaparsnip · 09/09/2026 22:50

HeinousBeaker · 09/09/2026 17:46

The 'check age' thing flashed up when I bought a fork at Dunelm this weekend! (Sadly she took one look at me and decided i was definitely old enough not to cause any bother with it). The assistant said it sometimes goes off for spoons too 🤦🏽‍♀️

Dunelm is notorious. I had to show ID to buy 4 dinner knives despite having just purchased a Stanley knife and blades at the B&Q next door. I'm 41 btw and no injectables or effort to appear younger 😀

BrezhnevsLuxuriantEyebrows · 10/09/2026 00:26

Mokel · 09/09/2026 19:07

OP

You do realise that spot checks are done. If staff fail the spot checks, they can face disciplinary action. Staff are rather be cautious than

It's a good job you don't live or are in Utah, where EVERYONE is told to show ID when they buy alcohol, REGARDLESS of AGE. It used to be in Tennessee when I visited in 2009. This is for anywhere that sells alcohol - liquor stores, bars etc. ChatGPT said this stopped in 2012.

Then Sept 2027, Texas - IDs will have to be physically checked and scanned in all shops, bars etc. Unless the internet/system is down and only ask those who look under 40.

A couple of US states used to have a think 50 state law. So if look under 50, ID. Can you imagine if you are 38 and stopped being asked for ID then?

So they've manipulated what was a sensible law and deliberately taken it to an extreme in order to abuse it and gain personal information under false pretences? Like the scammers who phone you pretending to be from your bank?

Does anybody actually fall for their officially-sanctioned lies and honestly believe their methods to be genuine and honourable? What a disgrace.

BrezhnevsLuxuriantEyebrows · 10/09/2026 00:30

Mokel · 09/09/2026 19:11

Take a photo of it.

I worked for a supermarket and we would not accept photos of ID. As I remember refusing a lad because he doctored his photo of ID making him turned 18 a few weeks previously. He changed the month and the area round the month looked dodgy.

From what I can remember it was May/June time and he made his ID look like he turned 18 in April but I'm guessing he turned 18 in Aug.

Is that going to work the same way as whenever you need bank statements and utility bills for ID checks, DBS checks etc. - except they have to be ones you've received in the post and not ones that you've downloaded and printed (identical to the ones that you would previously have received in the post), as is standard for so many people nowadays?

DeftGoldHedgehog · 10/09/2026 03:15

ConstantlyFuriosa · 09/09/2026 17:40

Unless, as stated before, you are over 40 or 50 and don’t have ID. Many people of that age do not.

You can get a Post Office Pass card for £15.