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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think challenge 25 has gone too far?

207 replies

wanderingwillows · 08/09/2026 14:29

I am 34 and semi-regularly get ID’d. It happens often enough such that if I’m buying wine etc I always bring my ID with me.
I appreciate that perhaps I might look in my 20s at a stretch, I refuse to believe that anyone could think I am 17 and therefore not legal to buy booze. But the response will always be “but it’s challenge 25”

AIBU to think it’s completely ridiculous to refuse someone sale of alcohol even when it’s blatantly obvious they’re not 17 (or younger)?

OP posts:
WecanbeheroeslikeBowie · 08/09/2026 19:28

lavendersweetly · 08/09/2026 14:41

Tattoos are not a reliable indicator of age unfortunately!
— Signed, someone who got a tattoo when they were underage 🫶

I was first married at 18 1/2 and had a baby and running my own home. A wedding ring doesn't prove anything nor does a tattoo or ten.

Sobriety78 · 08/09/2026 19:38

Staff have to follow the challenge 25 policy even if the purchaser looks over 18 - parent companies very often send mystery shoppers in to see if the policies are being followed, if the staff fail they can face disciplinary proceedings. Its simply not worth their job to not do it.

Backedoffhackedoff · 08/09/2026 19:41

Sobriety78 · 08/09/2026 19:38

Staff have to follow the challenge 25 policy even if the purchaser looks over 18 - parent companies very often send mystery shoppers in to see if the policies are being followed, if the staff fail they can face disciplinary proceedings. Its simply not worth their job to not do it.

But what is the substance behind that? A mystery shopper who looks over 18 buys alcohol? What’s the problem? Isn’t that exactly what they want to happen in order to keep sales and customer services optimum?

what is the point, they’re saying someone over 18 should’ve been asked for ID? On what basis? Surely whether they look over 25 is a judgement call

everyonelovesaparsnip · 08/09/2026 19:41

I'm 41 and have been ID'd, on separate occasions, for alcohol, dinner knives and alcohol free beer in the last 6 months. I take it as a compliment now 😁

Katypp · 08/09/2026 19:45

Tesco refused to sell my 22-year-old daughter a bottle of energy drink. She did not have her ID. Fair enough.
They then refused to sell it to me (59) and i got a lecture on being complicit with my daughter (by a 20-year-old)
I thought she was joking but she would not budge.

Solaire18381 · 08/09/2026 19:55

I've been asked more than once in my 40's. It's very rare that I buy alcohol, well wine, but both occasions happened in the supermarket.

RedLeader24 · 08/09/2026 20:06

Backedoffhackedoff · 08/09/2026 14:57

This is exactly my point! She thought you were 19 or 20… so over 18! Makes no sense. As long as you’re legal whether you’re 19 or 20 is neither here nor there. And the person knew you were legal! So bizarre.

But she didnt know did she.

She 'thought' she was 19 or 20.

Thought doesnt save their jobs if they get it wrong, hence why they ask.

Backedoffhackedoff · 08/09/2026 20:08

RedLeader24 · 08/09/2026 20:06

But she didnt know did she.

She 'thought' she was 19 or 20.

Thought doesnt save their jobs if they get it wrong, hence why they ask.

but she was right?! Surely what matters is that they make the right judgement , because it’s always a judgement.

BogRollBOGOF · 08/09/2026 20:14

I've been IDed for paracetamol in my mid-40s. The cashier seemed confused by the presence of my 12yo who is taller than me and looked us up and down a few times.

I was once refused service for alcohol at 37 as I hadn't got my driving licence on me due to doing DBS checks earlier that week. At least I've had it on me on the few checks I've had in my 40s. The Red Bull didn't involve older children/ teens as a complication either so was either entirely on my own merits or the eyesight of the cashierGrin

ThunderThunderThunderThunderCats · 08/09/2026 20:16

DD was IDed for a video game a couple of years ago in Asda. She was 21 at the time. The age rating on the game was THREE! 🤨

FrankieNeverRelax · 08/09/2026 20:25

I got asked for ID this week to buy Calpol for my toddler. So I’d need to be 16 and I was buying it at the petrol station where they just saw me top up. I had to go back to my car to get my driving licence lol

Stickortwister · 08/09/2026 20:25

I was id in my early 40s . i was with my son who was 18 and had id on him, but i did not so they wouldnt serve us. I was a bit pissed off and did a one woman boycot of waitrose for a few months. Now aged 47 i havent been asked in a while....sad times..

moppety · 08/09/2026 20:31

I’d rather that than the lightning speed they hit the ‘clearly over 25’ button at my local shop 😔 They could at least pretend to think about it.

Hayfield123 · 08/09/2026 20:39

One of my daughters is 33 and couldn’t buy a lottery ticket because she couldn’t show her id. She does look young for her age but not that young. Bloody rediculas.

anranana · 08/09/2026 20:41

47, proudly asked the other day. I had to check if he was serious. "I'm nearly 50" I had to say! I think he needed glasses! Still, feels like worse things have happened 😂

MotherOfCrocodiles · 08/09/2026 20:49

Last time I got IDed (over 40 and in no way possible to mistake for under 30, let alone under 18) I advised the guy to look at my teeth 🦷 and consider whether he really thought I was a teenager. He was so scared he let me have to booze.

Nosleepforthismum · 08/09/2026 20:51

moppety · 08/09/2026 20:31

I’d rather that than the lightning speed they hit the ‘clearly over 25’ button at my local shop 😔 They could at least pretend to think about it.

😂 yep. I was thrilled when a young staff member asked for my ID in Sainsburys only to be immediately put in my place by the manager who looked at me, laughed and said “nah mate, she’s definitely over 25” and jabbed that bloody button 3 or 4 times just to drive the point home.

Throwntothewolves · 08/09/2026 21:07

I got asked a few months ago and I'm 47!
Turned out the cashier had been caught out by one of the people that goes around checking retailers do actually 'challenge 25', so he was asking pretty much anyone.
I'll still take it though!

MiceSpiders · 08/09/2026 21:14

Waitingfordoggo · 08/09/2026 14:40

Just show them your driving license. Surely that doesn’t take long? I think they’re right to challenge. It’s much better than it was in the 90s when many of us could get served alcohol at 15/16. I’m glad children are better protected now.

They still get served now, none of us were going into Tesco at 15, but dodgy little off licences and the kind of corner shops that sell duty free cigarettes from under the counter and that tradition continues 😁.

I miss being ID'd , barely get a glance these days before they hit approve. My favourite ID purchase was a potato peeler, one of the y shape ones with the peeler across the top, who's doing any damage to anything other than a potato with that?!

Olive123456 · 08/09/2026 21:38

Bare in mind that if we don't reach a particular % of "challenges", we get pulled up on it by management so some of the "challenges" we do we might not think are strictly necessary...

20centurySteph · 08/09/2026 21:39

TheLightSideOfTheMoon · 08/09/2026 14:30

Retail staff face massive fines if they cock up. I can see why they’re cautious.

Exactly. Frankly, I’m in my 50s and if somebody asks for my ID and I don’t have it then I’m OK with not getting the drink. Not that anybody asks anymore.😬😂😩

CoachDrivingMum · 08/09/2026 21:41

lavendersweetly · 08/09/2026 14:38

Hi, retail worker here for one of the big 4 who has to enforce Challenge 25 on a daily basis…

YANBU-ish as I can always see it from the customer’s perspective and I appreciate that it may be a bit embarrassing or inconvenient, HOWEVER, it is absolutely drilled into us that we must ask for ID if we are even slightly unsure about someone’s age. If even a small part of you is unsure about their age, you need to ask.
Retail workers face massive fines, dismissal and sometimes prosecution if any products are sold to someone that’s underage, whether knowingly or not. We really cannot afford to get it wrong.

Be kind to your local retail workers, they are underpaid and unappreciated 🫶

But, by law you're only allowed to ask for ID if you have a reasonable belief! So maybe if someone is 26 or 27? Not 40!!!!

Would you be OK with discriminating against people because of any other protected characteristic? Race for example? It's really not OK that we (you) prioritize one protected characteristic over another. Even it others tell you it's OK.

CoachDrivingMum · 08/09/2026 21:44

BirdLandedonmyHead · 08/09/2026 16:02

Its not a problem in countries whete ID cards are just normal rather than a conspiracy theory.

I was very amused to get IDed while buying a glue stick. I thought the birtbday candle had been bad enough...

So by that you mean countries that don't have equality legislation? Does someone who uses a wheelchair in those countries have to produce appropriate ID to show their disability is 'valid'?

bananaapplepears · 08/09/2026 21:51

It is ridiculous. I'm mid 40s and got ID'd the other day and I had a wedding ring on and was with my 16 year old son.

greeenscreeen · 08/09/2026 21:54

I got ID'd a few weeks ago - I'm fucking 40!! I was so taken back I said, "I'm forty - I'm married...I...drive...I have a kid...I'm FORTY!!" And laughed and laughed. 😅