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AIBU?

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AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
Jane143 · 01/09/2026 17:30

likelysuspect · 01/09/2026 17:29

Most lobsters are either dropped straight in to boiling water or have a spike through their brain to kill them and then cooked.

Delicious either way

this speaks volumes about you then doesn’t it.

FirmSnake · 01/09/2026 17:31

Jane143 · 01/09/2026 17:30

this speaks volumes about you then doesn’t it.

Are you vegan?

likelysuspect · 01/09/2026 18:30

Jane143 · 01/09/2026 17:30

this speaks volumes about you then doesn’t it.

Me and the entire lobster enjoying world yes.

Jane143 · 01/09/2026 19:13

FirmSnake · 01/09/2026 17:31

Are you vegan?

Yes

Vulturesoverhead · 01/09/2026 21:16

Jane143 · 01/09/2026 17:30

this speaks volumes about you then doesn’t it.

I think meat in all its forms is pretty awful, I can’t see how a hierarchy of suffering can be drawn. You kill and eat animals. I am not a vegetarian, just a realist.

Jane143 · 01/09/2026 21:23

No.

EveningSpread · 01/09/2026 21:27

NicolaSturgeon · 31/08/2026 12:50

It's amazing how much oddly assorted, wildly overpriced stuff people can accumulate if they really put their minds to it. £3K coffee maker is just the beginning!

It’s costing me 3k to replace my boiler and move it out of a bedroom.

My coffee machine was £10 on Facebook marketplace!

I’m trying to think of the most expensive thing I’ve ever bought now, bar my house (which is small). My last car was £5k!

And our household income isn’t measly, it’s 95k and we live in the north west. I know lots of people have lots more money, but some people with less live much more “luxuriously”!

EveningSpread · 01/09/2026 21:35

Hiredgun · 31/08/2026 12:35

I rarely use social media.

My experience is based on my lived experience in the real world. These are not social media friends or influencers but real people with real jobs, family etc.

However, I do know what social media is like and how that can distort things.

Interesting. It does seem then like you move in fairly well off circles, then.

But I know what you mean about luxury becoming a sort of norm.

I think we redecorated our house once when I was growing up, and it seemed quite frivolous to me. We had camping holidays, our grandparents old sofas, and I had a single mattress that had certainly been around since the 70s!

I’m now 37 and I see what you’re talking about happening around me, but it’s not in my immediate social circle, where people are modest and unpretentious: they make do and mend, buy secondhand, holiday cheaply, grow things, and would never spend 3k on a coffee machine!!! I’m sure such people can be very down to earth and pleasant - I’ve known some extremely wealthy and very lovely people - but it is quite shocking!

Hiredgun · 01/09/2026 22:14

EveningSpread · 01/09/2026 21:35

Interesting. It does seem then like you move in fairly well off circles, then.

But I know what you mean about luxury becoming a sort of norm.

I think we redecorated our house once when I was growing up, and it seemed quite frivolous to me. We had camping holidays, our grandparents old sofas, and I had a single mattress that had certainly been around since the 70s!

I’m now 37 and I see what you’re talking about happening around me, but it’s not in my immediate social circle, where people are modest and unpretentious: they make do and mend, buy secondhand, holiday cheaply, grow things, and would never spend 3k on a coffee machine!!! I’m sure such people can be very down to earth and pleasant - I’ve known some extremely wealthy and very lovely people - but it is quite shocking!

Perhaps and once you make friends with people you find yourself introduced to more people and then so forth who all seem to live very well and you get invited to extravagant things. That being said, I have many friends who earn average salaries but even they splurge in ways I did not see as a kid.

I can resonate about the lack of extravagant decorations and domestic holidays. I never went abroad until I was 18 but now my own kids have been abroad many times and they’re very young. Like you, I had a second hand bed as was pretty much all the furniture in our house. Almost nobody bought things brand new. But things lasted. My gran would fix our clothes if they tore. Nobody wasted food in school or at home. That was a huge no no!

I try to live a bit like those days but it’s hard as I acknowledge that I’m caught up in certain things that would be deemed luxurious. Sometimes it would be nice to strip back and my own kids love the stories of my childhood as they find it fascinating. They love playing board games by candle light! I feel for them as we become more consumer driven with each generation. They are naturally swept up in it and I also see how Americanised we’ve become. Are we happier with all of this stuff?

OP posts:
Marksthengym · 02/09/2026 07:34

I’m about 7 years older than you and grew up about an hour from London.

I used to eat out. I holidayed abroad at least once a year.
i knew what a cappuccino was (didn’t have one until after uni!)
and we had a TV that didn’t only have signal to broadcast to at set points in the day as you had.

Your childhood in very rural Scotland in the late 80s/90s was not what most Uk kids were experiencing growing up during the 90s

Marksthengym · 02/09/2026 09:11

Backfrombright · 31/08/2026 20:55

Anyway… posters… heads up, this man is sketchy to say the least and on the last fortnight has spent most of his time on Mumsnet talking about on line dating and variously how disappointing women are on them.

AVOID

That will teach me to read the thread before posting 🙄

Hiredgun · 02/09/2026 12:26

Marksthengym · 02/09/2026 09:11

That will teach me to read the thread before posting 🙄

Edited

Oh but you did as you’re the same poster replying to yourself and using multiple accounts. It’s so obvious.

Again with the cappuccinos and fixation on my childhood. It’s really weird. Never known someone to completely miss the entire point of a thread.

Definitely one of the weirder encounters I’ve had online.

OP posts:
SewYellowLikeButter · 02/09/2026 13:05

Maybe I just live poor but I’m not unusual among my friends in our expensive London houses.

We all get our furniture second hand or free online or charity shops. Clothes from Vinted. We still have the TV that was in my husbands teenage bedroom (we are 31), we have no car, we take coffee and lunch to work with us, I make everything at home from bread to meals to cakes to jam. We do have a nice coffee machine but it was £300 7 years ago. I grow my own food (some anyway) and flowers. I walk or take the bus most places including for the food shop (Aldi). When something breaks I open it up and fix it usually - I just google the most common issues and give it a go as I don’t want to pay £100+ for a call out. Just fixed my oven that way - £10.80 for a new heating element. I’ve had my phone 5 years. My laptop 9.

We do all this because all of our money goes on private medical expenses (currently £1300 a month) because the NHS is so fucked it was going to leave DH to rot. But most of my friends live like this anyway bar the scratch baking and food growing which are my personal hobbies.

So I don’t think everyone has such an inflated lifestyle. I think you just don’t see when someone buys a couch from Facebook Marketplace vs new or paints their house themselves or makes their own focaccia.

Hiredgun · 02/09/2026 17:23

SewYellowLikeButter · 02/09/2026 13:05

Maybe I just live poor but I’m not unusual among my friends in our expensive London houses.

We all get our furniture second hand or free online or charity shops. Clothes from Vinted. We still have the TV that was in my husbands teenage bedroom (we are 31), we have no car, we take coffee and lunch to work with us, I make everything at home from bread to meals to cakes to jam. We do have a nice coffee machine but it was £300 7 years ago. I grow my own food (some anyway) and flowers. I walk or take the bus most places including for the food shop (Aldi). When something breaks I open it up and fix it usually - I just google the most common issues and give it a go as I don’t want to pay £100+ for a call out. Just fixed my oven that way - £10.80 for a new heating element. I’ve had my phone 5 years. My laptop 9.

We do all this because all of our money goes on private medical expenses (currently £1300 a month) because the NHS is so fucked it was going to leave DH to rot. But most of my friends live like this anyway bar the scratch baking and food growing which are my personal hobbies.

So I don’t think everyone has such an inflated lifestyle. I think you just don’t see when someone buys a couch from Facebook Marketplace vs new or paints their house themselves or makes their own focaccia.

Sounds like you have quite a few frugal but enjoyable habits and having an expensive house is a better long term strategy. Suppose it depends what you value in life. I know plenty who have both.

Sorry to hear about your DH’s health and agree that the NHS is a train wreck for some conditions.

OP posts:
laura246810 · 03/09/2026 15:44

Gowlett · 29/08/2026 21:43

A young couple have moved in next door to my parents. Mum & Dad are Boomers who live in an affluent area. Bought their house in the early 80s. Selling for over a million now…

Anyway, they’ve ripped the whole thing out. Top to bottom reno, beautiful finish, no expense spared. Solar panels, modern everything. They have a new baby & drive a Range Rover. Just had a full garden landscaping done.

I said to DH “We’re in the wrong jobs!” Lots of young families like this are doing the same thing, in their area. There seems to be pots of cash (bank of mum & dad?)

Edited

If you can afford a £1mil house you can afford new cars + kitchens.

Typically its family money. Very few jobs pay that much.

Jane379 · 03/09/2026 19:57

Hiredgun · 30/08/2026 13:09

Yes, she would spend every penny if she earned a million quid a year. And yet she’s a part time nurse.

How are your friends able to afford this much, especially as you say they're not all very high earners?

Jane379 · 03/09/2026 19:58

EnglishRose26 · 30/08/2026 11:41

I would say it is a perception thing, but also much more common now than it used to be in the UK.

We went to Italy over the summer and everyone was driving old clapped out cars, on knackered roads, mostly quite scruffy and it was run down even in main tourist places and worse outside. Our standard of living now in the UK IS very high, even if people do nothing but complain about it. Most people have nearly new or new cars. Most people expect to have holidays, eat out and have many luxuries not seen anywhere, not even in many parts of Europe.

What area of Italy was this? Southern Italy is still poorer than north, for one thing- were you in the south or north?

Hiredgun · 03/09/2026 20:27

Jane379 · 03/09/2026 19:57

How are your friends able to afford this much, especially as you say they're not all very high earners?

Some are very high earners, some are good earners and some average or on the low side.

A new sofa every couple of years, while unnecessary in my opinion, isn’t the most outrageously lavish purchase. It’s just not what I’d choose to spend my money on.

OP posts:
Compactwallet · 04/09/2026 15:49

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

TheeNotoriousPIG · 04/09/2026 17:10

Perhaps it depends on where you live, who you socialise with, and what you see on social media, OP. I am a few years younger than you, and live in a very different world!

Admittedly it's a small survey, but where I live and work, I don't think anyone has a brand-new car (21 plates are probably the latest). Most people that I know seem to go on one holiday abroad per year at most; others just go to a caravan or campsite in the UK for a long weekend, if they can get the time off. Alcohol isn't a big thing, and OK, we might spend £3k+ on livestock, tractors and trailers, but you'd get laughed at for paying that for just a coffee machine! Our clothes and farm boots are expensive, but they're of sturdy brands that will last, and are comfortable to wear all day- and sometimes, those are the kind of things that we get and give for Christmas.

It is quite normal to buy big purchases (like cars) on finance, and a lot of people seem to have a small amount of debt. Keeping up with the Jones' is still a thing, and clearly, the goalposts keep changing, so people want more. Expectations are higher, and people want more for their money. There are so many more choices and varieties of things these days, more of an emphasis on looking 'nice' in some areas (judging by the amount of hair and nail places on high streets), and so on.

Hiredgun · 04/09/2026 17:20

TheeNotoriousPIG · 04/09/2026 17:10

Perhaps it depends on where you live, who you socialise with, and what you see on social media, OP. I am a few years younger than you, and live in a very different world!

Admittedly it's a small survey, but where I live and work, I don't think anyone has a brand-new car (21 plates are probably the latest). Most people that I know seem to go on one holiday abroad per year at most; others just go to a caravan or campsite in the UK for a long weekend, if they can get the time off. Alcohol isn't a big thing, and OK, we might spend £3k+ on livestock, tractors and trailers, but you'd get laughed at for paying that for just a coffee machine! Our clothes and farm boots are expensive, but they're of sturdy brands that will last, and are comfortable to wear all day- and sometimes, those are the kind of things that we get and give for Christmas.

It is quite normal to buy big purchases (like cars) on finance, and a lot of people seem to have a small amount of debt. Keeping up with the Jones' is still a thing, and clearly, the goalposts keep changing, so people want more. Expectations are higher, and people want more for their money. There are so many more choices and varieties of things these days, more of an emphasis on looking 'nice' in some areas (judging by the amount of hair and nail places on high streets), and so on.

Thanks for the post.

Sounds like you live in a rural location. I’m based in a city so perhaps things are naturally different.

I rarely use social media so I see this stuff in person. Yes, the 3K coffee machine is ott but this person is well off and a coffee buff. It’s part of their lifestyle and gives them a lot of joy.

But it’s so many other things where it feels expectations have risen enormously. Just today I met a friend for coffee and after they were going to a wine shop to pick up a couple of bottles of special red wine and fresh steaks from the butcher for no other reason than it was a Friday. They’re just back from a two week holiday in France where the wine flowed like water.

I can only take in so much indulgence before I crave simplicity.

OP posts:
TheeNotoriousPIG · 04/09/2026 17:51

Yes, I'm rural. Welcome to the countryside, where we wonder how we will manage to afford to buy lamb meat, when we have live ones running around in the fields around us!

I agree that life- and expectations- in other areas is vastly different. My trip through a major UK airport earlier this year was very much a "fish out of water" experience. I recently spent a rare long weekend where I grew up (non-farming world), and the business and traffic seemed like organised chaos. Even my mother said, "You're probably not used to this, that's why... and do you even have any traffic lights in <nearest town>? I don't remember seeing any when we've visited you!" I couldn't wait to come home.

Hopefully, your friends will enjoy their steak in red wine, and the coffee machine... and that you find some small pockets of simplicity in your city!

Hiredgun · 04/09/2026 18:47

TheeNotoriousPIG · 04/09/2026 17:51

Yes, I'm rural. Welcome to the countryside, where we wonder how we will manage to afford to buy lamb meat, when we have live ones running around in the fields around us!

I agree that life- and expectations- in other areas is vastly different. My trip through a major UK airport earlier this year was very much a "fish out of water" experience. I recently spent a rare long weekend where I grew up (non-farming world), and the business and traffic seemed like organised chaos. Even my mother said, "You're probably not used to this, that's why... and do you even have any traffic lights in <nearest town>? I don't remember seeing any when we've visited you!" I couldn't wait to come home.

Hopefully, your friends will enjoy their steak in red wine, and the coffee machine... and that you find some small pockets of simplicity in your city!

Sounds like our lives went in opposite directions as I grew up in rural Scotland before moving to a city and never looked back. I’ve become a bit soft to be honest although I love getting back into nature. Thankfully, it’s never too far away.

Enjoy the lack of traffic and ability to park easily. Simple pleasures can be a blessing!

OP posts:
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