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AIBU?

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AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
Hiredgun · 30/08/2026 22:53

Premierinnsleep · 30/08/2026 22:45

And are you excluded from restaurants / holidays with these friends because out of your price range?

you say didn’t know there were things called cappuccinos or lattes until I left home. and you are in your thirties 🤔

when you say you love vintage clothing…. For me?

No, I am very much included. In fact, I’ve organised some of these things. I’m not judging my friends.

It sounds funny to think that now but I grew up in rural Scotland. You got a cup of coffee or tea. Sugar or milk, that was it.

Not sure why I would say I love vintage clothing for you 😂

OP posts:
Premierinnsleep · 30/08/2026 22:59

Hiredgun · 30/08/2026 22:53

No, I am very much included. In fact, I’ve organised some of these things. I’m not judging my friends.

It sounds funny to think that now but I grew up in rural Scotland. You got a cup of coffee or tea. Sugar or milk, that was it.

Not sure why I would say I love vintage clothing for you 😂

You said you loved vintage clothing
on this very thread 😕

So your friends are aware that your lifestyle and spending is very different to theirs?

Hiredgun · 30/08/2026 22:59

Premierinnsleep · 30/08/2026 22:50

You haven’t answered. Are your friends aware that your lifestyle is very different due to financial reasons?

Apologies if it isn’t clear but my lifestyle isn’t vastly different. There is a lot of crossover so I’m involved in some of this stuff. This is not a lifestyle / money envy post.

In fact, I’ve organised a lot so I know exactly what’s going on.

OP posts:
Premierinnsleep · 30/08/2026 23:00

What’s your family income out of interest @Hiredgun ?

Premierinnsleep · 30/08/2026 23:01

Hiredgun · 30/08/2026 22:59

Apologies if it isn’t clear but my lifestyle isn’t vastly different. There is a lot of crossover so I’m involved in some of this stuff. This is not a lifestyle / money envy post.

In fact, I’ve organised a lot so I know exactly what’s going on.

Right ok… your lifestyle is not markedly different.

So the OP was a little overblown?

Hiredgun · 30/08/2026 23:02

Premierinnsleep · 30/08/2026 22:59

You said you loved vintage clothing
on this very thread 😕

So your friends are aware that your lifestyle and spending is very different to theirs?

You phrased it that I loved vintage clothing for you 😂

Of course I meant for me.

OP posts:
Premierinnsleep · 30/08/2026 23:03

Hiredgun · 30/08/2026 23:02

You phrased it that I loved vintage clothing for you 😂

Of course I meant for me.

😆

sorry I meant… for men? You love vintage clothing for men? I didn’t know this was a “thing”!

Hiredgun · 30/08/2026 23:04

Premierinnsleep · 30/08/2026 23:00

What’s your family income out of interest @Hiredgun ?

You’re missing the point & spirit of this thread.

OP posts:
Premierinnsleep · 30/08/2026 23:04

I have to go to 💤!

but would be curious to know how much the family income is?

Premierinnsleep · 30/08/2026 23:04

Hiredgun · 30/08/2026 23:04

You’re missing the point & spirit of this thread.

I am going to guess quite low
and you really feel the difference to your friends who earn and spend more

good night!

Hiredgun · 30/08/2026 23:06

Premierinnsleep · 30/08/2026 23:03

😆

sorry I meant… for men? You love vintage clothing for men? I didn’t know this was a “thing”!

Really?

It’s definitely a thing thankfully.

OP posts:
SmallDFartyCarNRG · 31/08/2026 00:18

The country and individuals are hugely mired in debt. I blame the 80's shows from America where everyone had everything they wanted, supersized and with bells on. It was shown as aspirational to be greedy and companies globally jumped on it to sell as much as they could, without caring where it ended up. Consumerism is in overdrive. In my opinion we have a finite world and humans are not built to have this much information and competition.

It always bemuses me how we still have a class system in this country but it is almost all based on ethics and manners over money, largely because anyone can buy whatever they like if they are foolish enough to get a loan.

Premierinnsleep · 31/08/2026 06:41

SmallDFartyCarNRG · 31/08/2026 00:18

The country and individuals are hugely mired in debt. I blame the 80's shows from America where everyone had everything they wanted, supersized and with bells on. It was shown as aspirational to be greedy and companies globally jumped on it to sell as much as they could, without caring where it ended up. Consumerism is in overdrive. In my opinion we have a finite world and humans are not built to have this much information and competition.

It always bemuses me how we still have a class system in this country but it is almost all based on ethics and manners over money, largely because anyone can buy whatever they like if they are foolish enough to get a loan.

What a peculiar post!

FirmSnake · 31/08/2026 06:43

Hiredgun · 30/08/2026 22:53

No, I am very much included. In fact, I’ve organised some of these things. I’m not judging my friends.

It sounds funny to think that now but I grew up in rural Scotland. You got a cup of coffee or tea. Sugar or milk, that was it.

Not sure why I would say I love vintage clothing for you 😂

But did you not have a television? Or books or magazines?

Premierinnsleep · 31/08/2026 06:46

FirmSnake · 31/08/2026 06:43

But did you not have a television? Or books or magazines?

It would appear not! And to think… late thirties. So born…. Mid/late 80s!!

Did you go to uni @Hiredgun ?

WhitegreeNcandle · 31/08/2026 06:47

I think it’s interesting how many people assume you can’t afford these things

Clearly, I don’t know for certain but I’m pretty sure we earn similar amounts to our friends, if not more. Not having the latest Range Rover and 2 holidays abroad doesn’t mean you can’t afford it, you might just not want it!

As for the children trying lobster - it’s £35 a pop in our local restaurant! My DS loves fish and he was allowed to try it at his birthday meal. Is he allowed it every time we go - no chance! We can afford it but why would we set him up for a lifetime of expecting to be able to afford lobster?!

FirmSnake · 31/08/2026 06:51

Hiredgun · 30/08/2026 22:46

Maybe I’ll also order some caviar for her to start.

If she wants to try, why not. Neither are expensive as you think, both available at posh supermarkets (waitrose). Don't deprive them of experiences for the sake of it.

Slightyamusedandsilly · 31/08/2026 06:55

I remember when my DC was young having a friend who had everything materially. Her financial situation was the same as mine. I was shocked when she said they bought it all on credit and that as long as they could make the minimum payments they were fine. I do use credit at times, but massively prefer to save up for things.

I don't understand risking your life collapsing due to unpayable debt, if unemployment or inability to work through ill health happens.

Badbadbunny · 31/08/2026 07:33

Slightyamusedandsilly · 31/08/2026 06:55

I remember when my DC was young having a friend who had everything materially. Her financial situation was the same as mine. I was shocked when she said they bought it all on credit and that as long as they could make the minimum payments they were fine. I do use credit at times, but massively prefer to save up for things.

I don't understand risking your life collapsing due to unpayable debt, if unemployment or inability to work through ill health happens.

My brother ran up debt with the same attitude of buying what he wanted if he could afford the monthly minimum payment. Loads of credit and store cards. When he got a new one, he’d see the credit limit and go out and spend it whether he needed stuff or not. Racked up tens of thousands and didn’t see a problem as he just paid the monthly minimums - never realised the huge amount of interest he was paying nor that the debts weren’t being paid off as the monthly minimums just covered the interest. That was back in the 80s! People getting into debt by reckless spending today is nothing new - people were doing it 2 generations ago! Before the explosion of credit in the 80s people still did by borrowing on hp, renting stuff, getting stuff on tick from shops or using dodgy money lenders.

EveningSpread · 31/08/2026 08:25

Hiredgun · 30/08/2026 20:10

Yes but it’s the scale that it’s evolved at that surprises me in only my lifetime. Even fairly wealthy family members didn’t do some of the stuff I see now.

People having money and buying nice things is not new. But I see so much at all levels. Even friends with very modest jobs. People jumping on planes for weekends to Copenhagen or Oslo and living it up.

I made my OP not to be contentious or argumentative or indeed to castigate any of my wonderful friends for enjoying their lives. But I find it fascinating how things change and where it will go next. This is why I’m curious to get other peoples takes on what they see.

When you say you see so much, is it mostly on social media? I think that’s a big reason why people do certain things, and share them so widely.

I think there’s a pretty big backlash against all this in some circles, but you won’t see it because it’s not on social media.

RosaNovella · 31/08/2026 10:12

Badbadbunny · 31/08/2026 07:33

My brother ran up debt with the same attitude of buying what he wanted if he could afford the monthly minimum payment. Loads of credit and store cards. When he got a new one, he’d see the credit limit and go out and spend it whether he needed stuff or not. Racked up tens of thousands and didn’t see a problem as he just paid the monthly minimums - never realised the huge amount of interest he was paying nor that the debts weren’t being paid off as the monthly minimums just covered the interest. That was back in the 80s! People getting into debt by reckless spending today is nothing new - people were doing it 2 generations ago! Before the explosion of credit in the 80s people still did by borrowing on hp, renting stuff, getting stuff on tick from shops or using dodgy money lenders.

Tbf renting in the 60s and 70s was the only way to have a tv as they were incredibly expensive as were white goods and furniture
What has happened since then is a complete reversal
Stuff, electronics, white goods have become cheap and disposable and houses have become ridiculous
If you cant buy a house you can buy a new phone to cheer you up, although the early queues for a new iphone seem to have gone
In the 80s/90s store credit was a huge problem along with catalogues and I knew people who got into trouble with those
Cheap credit/ low interest rates, reduction of previously strict lending criteria over the last few years with H2B meant the market was flooded with cheap, thrown up houses and so people could buy houses they couldnt really afford
Cheap credit meant it could be furnished and a fancy car outside.
The illusion of having money became the new norm
It became the norm to spend what was offered to you -its called credit not debt right?!
The explosion of botox, fillers and face tinkering took off

Until interest rates rocketed, mortgages doubled and we havent even seen the shit show thats going to come with H2B yet

I work with peoplenot all are women who are up to their necks in debt, cannot afford to pay their bills and buy basic food But they keep the botox and eyebrows, nails etc because its become their whole personality
They are within a massive community on SM and I guess its difficult to let that go?

thestudio · 31/08/2026 11:25

Premierinnsleep · 31/08/2026 06:41

What a peculiar post!

Why? It makes perfect sense to me. She's talking about the seeds of neo-liberalism and globalised corporate capitalism that were sown in the 80s, and saying that we fell for it. It's true.

The only way that economic system can survive is if it constantly expands its market by persuading us that we need things that we didn't need last year.

SmallDFartyCarNRG · 31/08/2026 12:12

Premierinnsleep · 31/08/2026 06:41

What a peculiar post!

I was pointing out where it started. People lived frugally up to the war and late 70's then with colour TV and loads of American shows with luxury items (Dallas etc) in all of them which spurred people to buy things they wouldn't have thought of. You get paid more to work in advertising than saving lives as a nurse, which says it all.

Hiredgun · 31/08/2026 12:20

WhitegreeNcandle · 31/08/2026 06:47

I think it’s interesting how many people assume you can’t afford these things

Clearly, I don’t know for certain but I’m pretty sure we earn similar amounts to our friends, if not more. Not having the latest Range Rover and 2 holidays abroad doesn’t mean you can’t afford it, you might just not want it!

As for the children trying lobster - it’s £35 a pop in our local restaurant! My DS loves fish and he was allowed to try it at his birthday meal. Is he allowed it every time we go - no chance! We can afford it but why would we set him up for a lifetime of expecting to be able to afford lobster?!

Exactly but it kind of ties into my point of how expectations have changed.

OP posts:
Hiredgun · 31/08/2026 12:23

SmallDFartyCarNRG · 31/08/2026 12:12

I was pointing out where it started. People lived frugally up to the war and late 70's then with colour TV and loads of American shows with luxury items (Dallas etc) in all of them which spurred people to buy things they wouldn't have thought of. You get paid more to work in advertising than saving lives as a nurse, which says it all.

I think you make a good point as America is definitely a huge consumer society and a lot of that has come over to us.

All the big tech is mostly American and it’s very powerful at pushing this stuff.

OP posts: