Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
thestudio · 30/08/2026 17:02

Rachelshair · 30/08/2026 16:25

20 years ago childcare was completely normal. It was 2006, not 1950. Childcare vouchers for tax relief on childcare had been in place for years by then (thank you Gordon Brown).
If you want a childcare bashing thread start your own.

Ok 24 years ago when I had babies. I had a mixed background friendship group of 12 women, most on low-medium waage, only one went back full or nearly fulltime when their baby was 6 months and their mother did 2 days.
And this is completely on topic for this thread thanks - it's one of the effects of increased lifestyle/consumption expectations.

Jaimelefromage · 30/08/2026 17:07

Hiredgun · 30/08/2026 16:49

Absolutely agree.

I commented recently how rare it is to see natural looking women these days. So much money spent on fillers, makeup etc.

I understand the desire to look good but it’s gone so far. When I was at uni, most of the girls wore a bit of makeup and that was it. Now some are getting their breasts done, huge extensions, lips etc. It’s everywhere and yet so many are unhappy.

Honestly you move in very different circles to me. None of my friends have had any work done.

Jaimelefromage · 30/08/2026 17:08

thestudio · 30/08/2026 16:05

Very few babies were in full time nursery care at six months or less, or doing 8 till 6. Very very few.

How many are now?

hangerups · 30/08/2026 17:09

Rachelshair · 30/08/2026 16:25

20 years ago childcare was completely normal. It was 2006, not 1950. Childcare vouchers for tax relief on childcare had been in place for years by then (thank you Gordon Brown).
If you want a childcare bashing thread start your own.

Exactly!

hangerups · 30/08/2026 17:10

@thestudioI wasn’t in full time childcare at 6 months nor were my dc. I still worked as did my mother…

Jaimelefromage · 30/08/2026 17:14

thestudio · 30/08/2026 16:05

Very few babies were in full time nursery care at six months or less, or doing 8 till 6. Very very few.

I’ve just done a quick search and in 2025, only 6% of babies under 1 were in any form of formal childcare environment for any period of time. Therefore the amount of babies in full time nursery aged 6 months or less will be absolutely miniscule.
I have 3 children, I have lots of friends with children, and lots of family with children, went to numerous baby groups… I know one single baby who went to nursery under the age of 6 months, and that was for 2 mornings a week because his mum was a single parent with no support and she was suffering from PND.

hangerups · 30/08/2026 17:17

thanks @Jaimelefromage

CoffeeandCakeBreak · 30/08/2026 17:20

I don't agree with all of your points, but there is definitely a change in the expectations of holidays. These days, I think most people go on holiday every time they have annual leave, even if it's in the UK. That wasn't a mainstream thing to do 20+ years ago. It's definitely noticeable when you visit places. They are much busier now than they used to be.

Superhansrantowindsor · 30/08/2026 17:23

Yanbu.
A lot of people think a foreign holiday every year is standard, nails done monthly, car on finance and new sofa every 3 years.
Our high street is full of coffee shops that are always busy.

AbacusCat · 30/08/2026 17:35

Gurgletummy · 30/08/2026 11:29

How old are you @AbacusCat ????

Born early 70s.

MaeshoweDragon · 30/08/2026 17:43

We still play on our ps2 and Nintendo ds that the kids had. Batteries certainly work better than modern ones!
Our sofa is 15 years old but comfy, our neighbours' had the same one bought a year later and literally replaced after 3 years.

Everyone has different priorities for their money, ours makes our and our kids' life easier, others want more stuff, others want new stuff, others want trips.

thestudio · 30/08/2026 18:11

Jaimelefromage · 30/08/2026 17:14

I’ve just done a quick search and in 2025, only 6% of babies under 1 were in any form of formal childcare environment for any period of time. Therefore the amount of babies in full time nursery aged 6 months or less will be absolutely miniscule.
I have 3 children, I have lots of friends with children, and lots of family with children, went to numerous baby groups… I know one single baby who went to nursery under the age of 6 months, and that was for 2 mornings a week because his mum was a single parent with no support and she was suffering from PND.

lots More will be ages 6-12 months though, which was my point. I wasn’t saying lots aged 4 months were - I was saying ‘ amd even younger tho an 6 months.’

where are the stats please? From Mumsnet I get the impression that at least 40% of 6-12 month old babies are in regular childcare. I would be very pleased to be wrong.

EveningSpread · 30/08/2026 18:14

TomatoGlut · 30/08/2026 15:17

None of this is new.

The acquisitive capitalist society started in Georgian times. People wanting what the aristocracy had and businesses exploiting that fact. The Victorians were past masters at making cheapo copies of what the nobs had so that the middle classes could show off.

Dirt cheap crap imports have made acquiring crap easier.

The internet which simultaneously pushes the shite and widely makes fun of the gullible twats buying into it is all that's changed.

Couldn’t agree more. But very few have are capable of such historical thinking!!!

Jaimelefromage · 30/08/2026 18:15

thestudio · 30/08/2026 18:11

lots More will be ages 6-12 months though, which was my point. I wasn’t saying lots aged 4 months were - I was saying ‘ amd even younger tho an 6 months.’

where are the stats please? From Mumsnet I get the impression that at least 40% of 6-12 month old babies are in regular childcare. I would be very pleased to be wrong.

Edited

The stat I gave you was children under 1, so encompasses those aged 6-12 months. 6% of children aged 0-12 months are in any form of formal childcare (nursery/childminder etc) for any length of time. So far fewer than 6% will be in full time nursery between 0-12 months.

Jaimelefromage · 30/08/2026 18:17

Jaimelefromage · 30/08/2026 18:15

The stat I gave you was children under 1, so encompasses those aged 6-12 months. 6% of children aged 0-12 months are in any form of formal childcare (nursery/childminder etc) for any length of time. So far fewer than 6% will be in full time nursery between 0-12 months.

The stats are from a 2025 national DofE childcare survey.

dazedandblue · 30/08/2026 18:19

I think one contributing factor is everything being subscription-based now, music, streaming, mobile phone contracts for each member of the family instead of a house phone, cloud storage, even software like Microsoft Office. Stuff that used to be a one-off purchase in the 80s to early 2000s is now a perpetual monthly cost. It reflects how the whole structure of spending has shifted towards things you never actually own (and can use until it breaks/needs replacing). And it feels like more and more is shifting that way.

Hiredgun · 30/08/2026 18:27

FirmSnake · 30/08/2026 16:53

You move in odd circles OP.
I'm not sure your perceptions of the present day or of the 90s/00s really represent reality.

Maybe. Scotland was very different in the 90s.

But lots of people seem to identify with my main point in that lots of people these days are far more extravagant across the board.

OP posts:
Jaimelefromage · 30/08/2026 18:28

Hiredgun · 30/08/2026 18:27

Maybe. Scotland was very different in the 90s.

But lots of people seem to identify with my main point in that lots of people these days are far more extravagant across the board.

Have you compared the relative ‘extravagance’ with the 1960s to the 1990s? Or the 1930s to the 1960s?

Hereatpi · 30/08/2026 18:30

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

Hiredgun · 30/08/2026 18:30

Jaimelefromage · 30/08/2026 17:07

Honestly you move in very different circles to me. None of my friends have had any work done.

I know several women who’ve had their breasts done. Many get lip fillers and Botox routinely. Lavish hairstyles and nail jobs, facials.

Heck, plenty of my buddies get their beards professionally groomed and are in the barbers every second week. Few guys had hair transplants.

OP posts:
Jaimelefromage · 30/08/2026 18:32

Hiredgun · 30/08/2026 18:30

I know several women who’ve had their breasts done. Many get lip fillers and Botox routinely. Lavish hairstyles and nail jobs, facials.

Heck, plenty of my buddies get their beards professionally groomed and are in the barbers every second week. Few guys had hair transplants.

Like I said, different circles. I have a lot of affluent friends but they’re all more into ‘wellness’ than aesthetics. Strength training, reformer Pilates, hiking etc.

Catsandcwtches · 30/08/2026 18:38

I’m in my 40s and never had my nails done, never had Botox, never had fillers, never had a facial. I do get my hair cut about 1-2 times a year, dye it at home and wear make up. I don’t think of myself as particularly unusual for not buying into the beauty industry stuff as have other friends who are the same. My partner says he prefers the more natural look.

Hiredgun · 30/08/2026 18:39

Jaimelefromage · 30/08/2026 18:28

Have you compared the relative ‘extravagance’ with the 1960s to the 1990s? Or the 1930s to the 1960s?

No but I’m sure people have done so and there would have been a similar trend.

OP posts:
Hiredgun · 30/08/2026 18:42

Jaimelefromage · 30/08/2026 18:32

Like I said, different circles. I have a lot of affluent friends but they’re all more into ‘wellness’ than aesthetics. Strength training, reformer Pilates, hiking etc.

Some are into wellness, myself included. Hiking weekends are common. Yoga retreats are popular and going abroad for marathons.

But the two aren’t mutually exclusive and can overlap.

OP posts:
Jaimelefromage · 30/08/2026 18:43

Hiredgun · 30/08/2026 18:42

Some are into wellness, myself included. Hiking weekends are common. Yoga retreats are popular and going abroad for marathons.

But the two aren’t mutually exclusive and can overlap.

Of course. Not really amongst my friends though.