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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To be SOOOO BORED of influencers

83 replies

Meetmeinlove · 17/08/2026 09:07

I don’t go on social media much anymore for all the reasons I am about to rant about but whenever I do, it’s a constant barrage of people either trying to influence me with clothes or style or holidays or EVERYTHING!

Influencers documenting every part of their lives- holidays, putting up tents, what food they are eating, what they wear, pack - every minutae of everything. What happened to just going on holiday to relax?!

It’s SO FUCKING BORING!! Am utterly
sick of every aspect of life being documented like this to sell shite or a lifestyle or something.

It might just be me as I am 53 and want to go back to the 90’s 😂 but Aibu?!

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AtlasCedar · 17/08/2026 09:46

I don’t really see very much of them tbh. You need to train your algorithm. I just get people doing art, crafts, cooking and funny dogs

Meetmeinlove · 17/08/2026 09:42

CynicalSunni · 17/08/2026 09:36

You don't have to interact much for the algorithm to push them at you. Accidentally hit one or linger too long while scrolling you will be bombarded.

My mistake once was recognising an actor from a tv show. clicked on it to confirm and was inundated with walking dead content. Took an age to block. Same if you read a news article from fb, you then get all the news for the same story over and over

My bug bear is the fake hand over mouth reacting to something. They linger the camera on their face with their hand over their mouth. They look 'shocked' over the most simple things. Everyone seems to do it.

I think this is it too- I don’t actually ‘follow’ any of these people- I just get it thrown at me anyway. And it’s mostly vacuous nonsense too- but there just SO many people that want to do it for a living too.

Am just bored of all of it- I should probably delete social media entirely and get a brick phone and head back to the 90’s!! I just can’t be arsed.

I think I am over capitalism as a whole 😂

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OvernightBloats · 17/08/2026 09:42

It's all fake and money driven. Keep this in mind when you are tempted to look at their mindless drivel. What they are presenting to the world is not real! Don't fall the manipulation.

Gingercatlover · 17/08/2026 09:39

It’s the ones that don’t mark as an AD that annoy me. Every AD should be marked as an AD, it should be the first word.
Not hidden in the text or PR items or gifted or nothing at all. Nobody ever calls them out.

JHound · 17/08/2026 09:37

friedaklein · 17/08/2026 09:09

Your algorithm will show you more of what you are looking at or following.
I rarely get any influencers because I follow art galleries, museums and cats.

That’s true on Instagram but not sure on Facebook. I get all kinds of weird things shown at me and selecting “not interested”, or blocking the page seems not to change my algorithm at all.

Instagram though is pretty decent, well over the top decent in that one like on something floods my page with similar posts. So currently my Instagram is London eateries, travel, and the bloke who rides around Edinburgh with his son on his bike.

MistressoftheDarkSide · 17/08/2026 09:37

YANBU in the slightest.

I've been having this conversation with more and more of my peer group IRL - we're all in our mid / late 50s.

While some of us value certain aspects of convenience provided by the internet, the intrusion of "influence" is extremely wearing. AI is my absolute nemesis for so many reasons - and the speed at which it has infected everything online is pretty bewildering. A good proportion of influencers aren't even real people and it's getting harder to separate reality from digital fantasy.

I'm down to the basics now. I keep FB but never post, it's a necessary evil for keeping a bit of connection with people. I come on here because it's somewhat anonymous. Other than that, I'd rather chew my own arms off than go on Tik Tok or Instagram.

Part of me would love a targeted EMP to take 90% of it out permanently. And the worst bit is realising there's no going back - as we keep being gleefully told, resistance is futile.

CynicalSunni · 17/08/2026 09:36

You don't have to interact much for the algorithm to push them at you. Accidentally hit one or linger too long while scrolling you will be bombarded.

My mistake once was recognising an actor from a tv show. clicked on it to confirm and was inundated with walking dead content. Took an age to block. Same if you read a news article from fb, you then get all the news for the same story over and over

My bug bear is the fake hand over mouth reacting to something. They linger the camera on their face with their hand over their mouth. They look 'shocked' over the most simple things. Everyone seems to do it.

Monty36 · 17/08/2026 09:35

I don’t watch such tripe. The only time they can be useful is if you do get someone who is actually very good at explaining something technical. Eg. Playing a musical instrument or sewing. But such people do not call themselves influencers either.
Anyone calling themselves an influencer has the ego the size of a planet.

MildlyMoist · 17/08/2026 09:34

I don’t use that sort of social media so I never see any! It’s really easy to avoid 😁

I keep in touch with friends via WhatsApp, I have a tiny, very curated anonymous Twitter account - heritage, comedy and wildlife based - and only use my own ‘following’ feed, never ‘for you’.

I engage fully with traditional media so I’m very well informed about current affairs, I don’t need any social media ‘takes’ on those as I can decide what I think for myself.

I couldn’t name a single ‘influencer’ and I am missing out on nothing.

Morepositivemum · 17/08/2026 09:32

If you search your friends on fb and go into their feeds fb will start showing them to you more. I love all the comedy influencers (are they influencers ?)

67676767676767s · 17/08/2026 09:31

I follow comedians and funny animal videos and honestly, I sometimes laugh til I’m crying. This is what you need to start watching. Ditch the snake oil sales people.

Meetmeinlove · 17/08/2026 09:29

StressedOutPeanut · 17/08/2026 09:22

Facebook is terrible these days the algorithm is ruined on it it's the same for tiktok there are ads every 2-3 tiktoks now. If you want to see your friends you have to search their name and go on their profile or you will barely see them.

I think because it’s all Meta too, get lots of insta content on Facebook! It all overlaps - relentless reels of stuff I haven’t asked for!

I guess the ultimate solution is to delete it
all but I used Facebook to stay in touch with some people

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BogRollBOGOF · 17/08/2026 09:26

Ultimately it's a personal choice of how much to engage with social media.
If my feeds go awry I tend to do some token searches of stuff I'm more interested in to get the algorithm back on track.

There is a trend of "influencer" style advertising coming through which is a bit irritating, but the adverts are irritating anyway. I'm not sure why I'm supposed to want to go to Boots after seeing someone who looks like they've been attacked by a bunch of 8yos with a beauty box at a sleepover but hey ho. I tend to find that searches for people like Tom Scot keep the actual algorithm influencer resistant Grin

Quartzfairy · 17/08/2026 09:25

principalskinna · 17/08/2026 09:15

We'd have to go back to bloody women's magazines though 🤢

I miss women’s magazines!

Yes, I feel the same op. My Facebook and Instagram are a constant never ending feed of things to buy. In fact, I’m going to delete both (again!) today. I always feel better when I’m off them but I end up going back on as I miss seeing things my friends post.

Thecows · 17/08/2026 09:24

MoggetsCollar · 17/08/2026 09:20

I don't get any influencers as I've never watched any influencer content. However, facebook seems totally convinced I want to buy a horse. I literally have no idea why, but every other post is a horse dealer. I haven't ridden since I was 10 and don't want to.

That's really funny!

Walkacrossthesand · 17/08/2026 09:24

I remember surveys back in the 90s where most people claimed they weren’t influenced by advertising. Now ‘influencer’ is a thing. Funny, that.

Incredulousaboutlife · 17/08/2026 09:23

I don't understand this Influencer thing.

Why are people so lacking in character and their own opinions that they want to be like sheep and behave and act in a way some random on Social Media tells them to?

Total mystery to me but also very disturbing that so many people don't seem to have the capacity to think for themselves and prefer to be told by others how to live their lives.

Mixymaxymoxy · 17/08/2026 09:23

I don’t think I see any. I tend to follow comedians, home renovations, bee keepers, environmental activists and other random stuff. Maybe try to change the algorithm to select for things you want to see?

StressedOutPeanut · 17/08/2026 09:22

Meetmeinlove · 17/08/2026 09:10

Am not sure it even is because I get this shite pushed at me on Facebook which I barely go on and only follow friends. It’s just stuff being relentlessly pushed at me!

Facebook is terrible these days the algorithm is ruined on it it's the same for tiktok there are ads every 2-3 tiktoks now. If you want to see your friends you have to search their name and go on their profile or you will barely see them.

StrictlyAFemaleFemale · 17/08/2026 09:20

Is there an option to click on not interested? Social media is something that you really need to curate. Who are your friends following? That probably influences your algorithm too.

MoggetsCollar · 17/08/2026 09:20

I don't get any influencers as I've never watched any influencer content. However, facebook seems totally convinced I want to buy a horse. I literally have no idea why, but every other post is a horse dealer. I haven't ridden since I was 10 and don't want to.

Floatlikeafeather2 · 17/08/2026 09:19

principalskinna · 17/08/2026 09:15

We'd have to go back to bloody women's magazines though 🤢

Why? I don't buy magazines and I don't "follow" anyone at all. I manage to live a full and fullfilling life.

friedaklein · 17/08/2026 09:18

principalskinna · 17/08/2026 09:15

We'd have to go back to bloody women's magazines though 🤢

I love women's mags!

Meetmeinlove · 17/08/2026 09:17

principalskinna · 17/08/2026 09:15

We'd have to go back to bloody women's magazines though 🤢

😄 I do still like a read of Grazia at the hairdressers!!

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Meetmeinlove · 17/08/2026 09:15

Desperatelyseekinglazysusan · 17/08/2026 09:12

I get this but it's not influencers it's businesses selling me handbags/kitchen appliances etc. They have put me off Facebook as it's constant ads now. I hardly use it now because of it.

It’s also ‘lifestyle’ bloggers that I get loads of too- maybe some are being paid and aren’t transparent about #ads but so much of it! It just depresses me- people blogging about their summer hols with their kids - it can’t be decent holiday time if everything is for content for social media?!

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