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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To be SOOOO BORED of influencers

83 replies

Meetmeinlove · 17/08/2026 09:07

I don’t go on social media much anymore for all the reasons I am about to rant about but whenever I do, it’s a constant barrage of people either trying to influence me with clothes or style or holidays or EVERYTHING!

Influencers documenting every part of their lives- holidays, putting up tents, what food they are eating, what they wear, pack - every minutae of everything. What happened to just going on holiday to relax?!

It’s SO FUCKING BORING!! Am utterly
sick of every aspect of life being documented like this to sell shite or a lifestyle or something.

It might just be me as I am 53 and want to go back to the 90’s 😂 but Aibu?!

OP posts:
allthingsinmoderation · 17/08/2026 11:27

Somewhat agree. Stop looking at them and they wont pop up for you as frequently, look at things that interest you and youll see more of that.
I think things have changed in the last 5 yrs or so in that "influencers" have gone from relatable people that may be entertaining/of interest into advertisements and they all advertise the same products over and over again it does get boring.

SmallShephard · 17/08/2026 11:23

friedaklein · 17/08/2026 09:18

I love women's mags!

Me too!
Some of my Good Houekeeping editions go back to the early 1990s😁 I can pass several pleasant hours with a couple of my old magazines.
My Ddad used to blame the weight of my “Jackie, Diana, & Pink” teen magazines on the house being slightly wonky!😁

Rondayvu · 17/08/2026 11:19

I have never followed influencers as honestly I am not easily influenced (easily under the influence though ha) but I once watched a man catch and cook a crab by the sea and it's pretty much all that comes up for me now - and seafood boils and things. I have yet to be influenced to go fishing although I could eat a lobster whole at this point and know how to crack open all manner of shellfish.

BogRollBOGOF · 17/08/2026 11:15

BluntAzureDreamer · 17/08/2026 10:54

I just hate advertising full stop. It really irritates the fucking life out of me. Billboards, radio ads, TV ads, and especially ads on social media. It's akin to having a goblin jumping up and down in your face at all times, no matter where you are or what's you're doing, shouting "buy this, spend this, your life is shit you need XXX, you look terrible but XXX can make you look better" blah blah blah. I don't listen to the radio or watch TV because of this but the SM people are sneaky, because it looks like a normal reel then bang - ADVERT! Ugh... Influencers are just glamorised adverts. I'm with you!

Argh, trying to concentrate on driving and there's a bloody LED billboard flashing around... especially if it changes to something blue so your brain goes into "where's the emergency vehicle coming from" mode.
I'm stunned that so many are allowed due to the risk to road safety. If they're not supposed to attract attention then there's no point in them anyway.

Lilypad34 · 17/08/2026 11:15

I’ve got a whole list of words that are blocked out on my Instagram, should I come across and ‘influencer’ I won’t ever buy from the company that used them so that’s a positive!

Poppinpoppinpopcorn · 17/08/2026 11:15

It's the ones who involve their children that bother me the most. These children are famous without concent. Makes me sick

ThePeppyOpalScroller · 17/08/2026 11:12

The days of the "infulencer" are over I think. The web is absolutely saturated with wannabe social media "stars". There's a documentary on YouTube about a vlogger studio in Florida, it's eye-opening. A couple run a business renting out props and studios for influencers. Private jet? Sports car? Fancy house? It's all there on site. You can rent by the hour to film. I look at infulencers like I look at singers in music videos. It's all just a fiction. The Internet is predicted to be "dead" by 2030, with most content by then being A.I generated at that stage. Social media will be hit especially hard. You won't know the humans from the A.I.

Lomonald · 17/08/2026 11:11

I sort of agree, i didn't purposely start following influencers but some of the accounts I followed because they were interesting/funny have started to try and be influncers and it put me off. One had a well paid "proper job" with a partner with a well paid "proper job" started taking and promoting baby brands after she had her baby, i just thought it was grabby, and unnecessary i doubt these people care if we stop following them though.

lovingthebeachlife · 17/08/2026 11:03

tokennamechange · 17/08/2026 10:47

Any actual evidence to back this up or is it just "my random opinion"?

Because stats suggest the complete opposite. I read that 40% of Americans describe themselves as "content creators" now which is insane. Also makes me wonder who the hell is watching all these people!

They all watch & engage with each other to boost their own profiles

lovingthebeachlife · 17/08/2026 11:02

Desperatelyseekinglazysusan · 17/08/2026 09:10

I think you need to be annoyed at businesses who use these fools to advertise their stuff on the cheap/ in return for freebies/to get round advertising standards. It is irritating but if you don't follow them you won't see them surely?

How do you stop seeing ads though?

lovingthebeachlife · 17/08/2026 11:01

This is why I stopped using the likes of instagram years ago. I’m not interested in people selling me shit

LittleMissClutter · 17/08/2026 10:54

The only time I ever see an influencer is on TV and I end up having to Google who they are.

Genuinely, my algorithms just don't show me them.

BluntAzureDreamer · 17/08/2026 10:54

I just hate advertising full stop. It really irritates the fucking life out of me. Billboards, radio ads, TV ads, and especially ads on social media. It's akin to having a goblin jumping up and down in your face at all times, no matter where you are or what's you're doing, shouting "buy this, spend this, your life is shit you need XXX, you look terrible but XXX can make you look better" blah blah blah. I don't listen to the radio or watch TV because of this but the SM people are sneaky, because it looks like a normal reel then bang - ADVERT! Ugh... Influencers are just glamorised adverts. I'm with you!

sweetpickle2 · 17/08/2026 10:53

StressedOutPeanut · 17/08/2026 09:10

I think influencers are dying out, no where near as popular as they were six/seven years ago thank god.

This is just patently untrue. UGC (user generated content) creates about 7 times more engagement than content created by brands directly (I work in this space).

tokennamechange · 17/08/2026 10:47

StressedOutPeanut · 17/08/2026 09:10

I think influencers are dying out, no where near as popular as they were six/seven years ago thank god.

Any actual evidence to back this up or is it just "my random opinion"?

Because stats suggest the complete opposite. I read that 40% of Americans describe themselves as "content creators" now which is insane. Also makes me wonder who the hell is watching all these people!

SunsetDrifter · 17/08/2026 10:46

Does anyone actually buy any shit off the back of what they post? I can't say I have ever been "influenced" to buy anything or go anywhere off the back of seeing a post by someone paid to influence me. Maybe I am just too old to be influenced (early 40s).

I do look up some DIY/decorating ideas, but they are usually videos by people who are trades people rather than an influencer who is clueless and just trying to pedal a product or I've already bought the product and just want to know the best method how to apply it etc.

HappiestSleeping · 17/08/2026 10:15

Meetmeinlove · 17/08/2026 09:57

A lot of it seems to be people who want careers in ‘social meeedja’ so start accounts about certain things- fashion ‘unboxing’ big hauls of clothes- that kind of thing! Often linked to over consumption
for content too. It’s so grim!

Those unboxing things are hilarious. My mate told me about them. Who wants to watch someone else open a box??

You see them all over the place. Last time the wife and I went to Portugal we saw a woman all dressed up in evening wear on the beach posing at 9am. Presumably as the beach was quiet or the sun was in the right place, and no doubt to present a representation of their 'best life'which was totally fake. I nearly choked on my pastel de nata laughing.

Catza · 17/08/2026 10:11

Meetmeinlove · 17/08/2026 09:10

Am not sure it even is because I get this shite pushed at me on Facebook which I barely go on and only follow friends. It’s just stuff being relentlessly pushed at me!

I have to agree with previous poster. My FB and IG are showing me a lot of art and a lot of DIY videos (we are renovating) and I never see what you are talking about because I have never shown any interest in these topics. Sometimes FB pushes an odd video or page at me (for example, Tarot readings, Red Pill or Anti-immigration content). I make sure to click "not interested" button so my feed is not taken over by muck.

LaurieFairyCake · 17/08/2026 10:09

I’ve never watched one, ever. Nor any reality tv. My feeds don’t feed me them.

Sensiblesal · 17/08/2026 10:07

The ones on tik tok pushing the chinese tat remind me of the Avon mums back in the day 😂

there are some good creators/influencers but everything is just a repeat & ‘trend’.

all of these people will be replaced with AI esp as its getting harder to tell whats AI & whats not.

Dollymylove · 17/08/2026 09:57

StressedOutPeanut · 17/08/2026 09:10

I think influencers are dying out, no where near as popular as they were six/seven years ago thank god.

Not sure about that!! The BBC has just sacked a load of its radio DJs and employed influencers instead 😁
I'll be honest and confess I dont really know much about these influencers but I heard they get paid to "influence" people?
Seriously, some folk must have more money than sense 🤣

Meetmeinlove · 17/08/2026 09:57

HappiestSleeping · 17/08/2026 09:51

US cop cams

Sergeant Curtis is brilliant, so addictive. I am not sure what is worse, the way they don't seem to have any respect for the law, or how stupid the Sovereign Citizens are.

@Meetmeinlove I am not sure why 'influencers' exist. Who do they influence? Not me. It is just some random having an opinion on something, and is most often paid to have that opinion these days.

A lot of it seems to be people who want careers in ‘social meeedja’ so start accounts about certain things- fashion ‘unboxing’ big hauls of clothes- that kind of thing! Often linked to over consumption
for content too. It’s so grim!

OP posts:
HappiestSleeping · 17/08/2026 09:51

parall · 17/08/2026 09:15

You get none of that shite when you binge watch the US cop cams (addictive), and history channels (to prove I can watch something other than drunk Americans caught drink driving 😊).

I do scroll a bit and fast forward the minute someone mentions a product or service. I'm out immediately.

I'm good at this.

US cop cams

Sergeant Curtis is brilliant, so addictive. I am not sure what is worse, the way they don't seem to have any respect for the law, or how stupid the Sovereign Citizens are.

@Meetmeinlove I am not sure why 'influencers' exist. Who do they influence? Not me. It is just some random having an opinion on something, and is most often paid to have that opinion these days.

Ineedanewsofa · 17/08/2026 09:47

Unless you say no, social media apps will track across platforms, including your internet search history, to target ads onto your feeds. Generally this info is also used to curate explore pages on Insta etc.
If you say no and/or clear your search caches, what you get may well be more random.
Facebook seems to have shifted recently however, now I’m inundated with spammy news page links and the fucking Halara trousers ads! I can only assume it’s had to go back to ‘basics’ and serve ads to me based on my ASL

RanniTheWitch · 17/08/2026 09:46

Lifestyle influencers never come up on my feed, I just see things to do with my hobbies and interests. I find the algorithm pretty good and if it does show you something you’re not interested in just don’t interact with it, and it’ll learn pretty quickly that you’re not interested.

I agree with you that capitalism sucks though, I don’t like adverts in general, but personally I’d rather have the targeted ones that show my things based on my online footprint, than random ones.